The ADU Marketing Podcast

Competition heating up in your market? Seeing more ADU builders pop up on Facebook, Google, and even billboards? In this solo episode, Clay breaks down exactly what to do when your once-blue-ocean ADU market becomes a red ocean of competitors all saying the same thing. Drawing from his experience in Northern California—one of the most competitive ADU markets in the country—Clay reveals the three c...

In this episode, Clay sits down with Marcus Flinders, founder of ADU America and the top ADU builder in northern Utah, to unpack his incredible journey from lawyer to million-dollar business owner in under a year. Marcus shares the raw truth about his path to $2 million in sales volume across 12 projects in just 6 months of active marketing in Utah. But this success didn't come without lesson...

In this episode, Clay sits down with Christina Henderson, founder of The ADU Sales Coach and a 25-year veteran of the home building industry, to break down the exact sales system that's helping ADU builders across the country close more deals and avoid the common pitfalls that kill sales. What You'll Learn: • The 3 Commitment Stages: How to identify whether your prospect is curious, comm...

In this episode of the Ad Marketing Podcast, Clay sits down with Brody Boston, co-owner of Evergreen Tiny Homes, to unpack how his company went from brand new to fully booked in under five months. Brody shares the exact strategies that helped him close 10 contracts quickly—including a simple $2,500 commitment tactic that transformed their sales process, why texting beats calling when it comes to l...

What started as a simple request from his 70-year-old mother has turned into one of the most impressive ADU success stories we've featured. In this episode, Everett Robinson from RMR Tiny Homes shares how he went from zero experience in the tiny home space to closing 10 deals in under a year - all while managing construction, sales, and family life as a one-man operation. In this episode, you...

In this episode, I chat with Charles Edington, The ADU Financing Guy, as we dive deep into how to integrate financing into your ADU business to close deals and scale up. Listen in to hear about what other builders are doing, our recommendations for how to use financing successfully, and how to find the right financing partner for your business. Listen in to get all of the tips and tricks!  Want to...

Struggling to turn your ADU leads into actual appointments? In this episode, discover the proven follow-up system that's helping builders across the country convert more leads into qualified prospects. Learn why timing is everything (hint: the first 5 minutes are crucial), how to leverage SMS for 80% response rates, and the exact messages that get prospects to say 'yes' to meetings....

In this episode, I break down the exact system that you should use if you want to generate a flood of high-quality ADU leads for your business. From how to target, what to write, where to send people, and how to prequalify leads in advance, so that only the best come into your system, I go over it all. Listen in to get the full breakdown, and if you want to see a full case study breaking down how...

Welcome to The ADU Marketing Podcast! In this episode, I'm breaking down what this podcast is all about, what you can expect going forward, and who I am as your host. Listen in to get the rundown on what you can expect going forward, and if you want to learn more, go to www.thecontractormarketers.com.  Talk to you soon!