The AdTech Connect Podcast

In this episode of the AdTech Connect Podcast , Mark Sadler shares his journey through the adtech industry, reflecting on the role of curiosity, continuous learning, and resilience in shaping his career. From competing for England in badminton to leading strategic thinking in CTV and programmatic, Mark offers thoughtful insights on growth, leadership, and staying adaptable in a fast-moving industr...

We're joined by Simi Gill from the Kite Factor to explore what modern leadership in adtech really looks like. From building authentic brand connections and navigating the evolving role of AI, to leading teams through trust, autonomy, and strong values, Simi shares a refreshingly human perspective on the future of the industry. The conversation also dives into the importance of representation,...

Maria Edayakatitil from OMD shares her take on purpose, growth, and figuring things out as you go. From saying yes to uncomfortable opportunities to balancing ambition with self-reflection, this episode is a grounded look at building confidence and direction early in your career. A simple mindset that sticks: “Let’s see where this goes.” 00:00 Discovering Purpose Through Experience 02:51 The Role...

In this episode of the AdTech Connect Podcast, we’re joined by Jack Ryan, Director of Audit Solutions at OMD (Omnicom Media Group) . Jack shares his perspective on purposeful career growth, why leadership should focus on elevating people rather than delegating tasks, and how introverts can still lean into opportunity. He also discusses the growing impact of AI on advertising and why staying ahead...

We’re joined by Luke Taplin McCallum, Sales Director at TripleLift, to explore the transition from startup operator to scale-up leader. Luke shares his journey building “zero-to-one” businesses, why joining a PE-backed company was a deliberate stretch, and the leadership shifts required when moving from speed and autonomy to structure and scale. We discuss:• The difference between startup and ente...

We are joined by the 2025 Ad Tech Rising star winner, Kamran Vahabi. The episode is hosted by Matt Bennathan and Anya Libova 00:00 Introduction to AdTech Connect 01:02 Personal Purpose and Relationships 06:20 Recognition and Authenticity in the Industry 09:21 Networking and Building Relationships 14:26 Balancing Empathy with Commercial Goals 19:22 Career Development and Future Aspirations 20:35 Le...

Nia shares how her experiences — from growing up in St. Lucia to working in London — fuel her mission to lead with empathy and elevate others. She also drops wisdom on:⚖️ Balancing recognition with comfort zones🌟 Why mentorship doesn’t have to be formal to be impactful📈 The importance of diversity in senior leadership Listen in for a masterclass in purpose-driven leadership. She's joined by...

We sit down with Emma Blackshaw from Sojern. She shares her journey from account management to shaping an entirely new role - built on curiosity, strategic thinking, and a commitment to simplifying the complex world of AdTech She’s joined by ATC’s very own Matt Bennathan from Lumen Research and Kiessé Lamour from VML

This week we are joined by Annika Geiger, (former) Sales Lead at Magnite 00:00 Introduction to Ad Tech Connect Podcast 02:57 Finding Purpose in Ad Tech 06:34 Overcoming Challenges in Career Development 11:19 The Importance of Mentoring and Coaching 18:01 Building a Personal Brand on LinkedIn 24:54 Addressing Diversity in Ad Tech

This time, we spoke with Jasper from StackAdapt, who shared a thoughtful and honest look at his career journey — from his early days at MIQ to building commercial teams and shifting back into an IC role to focus on what drives him most. He's joined from our weekly host, Matt Bennathan from Lumen Research alongisde, Donia Baddou also at Lumen. 00:00 Introduction to Adtech Connect Podcast 02:32...

This week we are joined by Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom). He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:05 Introduction to AdTech Connect Podcast 02:29 Recognizing Emerging Leaders in AdTech 05:36 The Role of Ego and Confidence in Professional Growth 08:39 The Impac...

This week we are joined by Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStack. He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:00 Introduction to AdTech Connect and Community Engagement 05:28 Creating a Safe Space for Learning and Growth 08:00 Building Personal Brand and Confidence in Leadership 10:...

This week we have Cameron Armstrong, Product & Strategy Associate Director at Kinesso. He’s joined by our weekly host, Matt Bennathan from Lumen Research alongside Cadi Jones from Index Exchange.

Will Spring, Director of Enterprise Sales at ID5, joins Matt Bennathan and Cadi Jones for the very first episode of the AdTech Connect podcast - excited to kick things off!