The Achievers Club with Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make. Price, it seems, isn't always the primary concern for buyers.  In this podcast, forget what you thought you knew about pricing strategies and for a...

In Today's episode I talk about Boosting Your Visibility: Why It Matters and How to Do It Look, the reality is if people don't see you, they won't hire you. You need to be visible in the marketplace.  I love talking about marketing and in particular visibility – because it's so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and t...

What does talk of recession and whiskey have to do with marketing?  Everything!  It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.  A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.  If you're looking to grow your business, this short podcast gives some good advice abo...

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity. Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why busin...

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don't need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring. Harvest time isn't a time to sit on your laurels, it's demands attention. In...

Hey there, coaches, consultants and small business owners.. Welcome back to The FAY WAY to Marketing Series and today's episode is the Second A in the instalment, and the fifth stage – Client Attraction. Are you ready to attract the right clients? If so, then you're in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!  Episode H...

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing— words ! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield...

Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a massive difference in your marketing efforts. Listen to this episode if you're unclear about your marketing message...what you're saying to your potential clients and leads. After all, a confused mind never...

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marke...

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on. But marketing is HUGE, nine little letters that pack a massive punch for every business. In this episode, I introduce you to the philosophy of marketing and the definition that I've been using since I taught marketing several years ago. This podcast continues the series on th...

I'm am super excited to announce to the world the Fay Way to Marketing. I've been using a proven process for marketing which I've developed over years but didn't have a name for it until last year. I had a name for a process for years but wasn't brave enough to use it until this year. Now is the time to put one with the other...You've guessed it...it's the FAY WAY to Marketing . This episode will...

This episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relatio...

Today's new podcast episode is something I've never done before. I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about.  So I thought I'd dedicate a podcast to it - ask me anything. It's a new format – so lets see how it goes. I'v...

Marketing in February, for so many businesses, centres on Valentines Day. This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum. In this podcast, I share three strategies to get your marketing springing forward. 1.The first strategy I give you is all about love. After all, love is all around us...and what I'd like fo...

2023 saw me start the year a little differently than others.  I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call panic promotion, I surprised myself. I decided to plan.  Not panic.  Not procrastinate.  If you're  looking for a little different advice than the usual goal setting at the beginning of 2023, you'll love this sho...

Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full of pride, hear the sounds of jubilant trumpets and press Publish.  However, my advice to you is to pause.  You see, you need your copy to be in remarkable condition, cut to chase and captivate your reader's...

Standing out is easier than you think. Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race to the bottom, in terms of customer service and delivering good customer experience. And for someone who cares about how people do business, this race is killing me. You see, I truly remain committed to one thing – cust...

Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now helps people to find fulfilment in life. Amy has a big mission in life – to help as many people as possible to live the legacy that they want to leave behind you. A self proclaimed, mid-life beginner, Amy shares that it's never too la...

August. Not fully Autumn, not fully summer and yet August is a fabulous month to enjoy. It speaks of lazy days, bbqs and time to relax and rejuvenate. In terms of business, it's a great time to reap the planning of the summer months and prepare for the Autumn. It's one of those months that as business owners, we tend to take our foot off the pedal a bit, before the madness of Finishing Strong kick...

Sometimes we need to slow down to reassess what's working and what isn't and reset.  Five months has gone but there are seven ahead of us. This could still be the year you achieve more than you ever have.  Take the time and reassess these three Ws:  Your Why This will keep you grounded while you get busy with summer activities or when you face into the moments of doubt.  Your Who  Knowing who you...

Consistency in marketing drives content, communication and results which is why I'm dedicating a full episode to getting consistent in marketing. If you struggle to be consistent in marketing, then this episode is for you. Being an entrepreneur, a business person and a person who wants to reach more people takes hard work. There is no hack. Regardless of how many times you fail, how many times peo...

Getting Intentional with Content Marketing In this week's podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing. Content marketing is everywhere – content is everywhere and yes, content is king on the Internet. It's the oil that keeps the engine going. But here's the thing – I want you to stand out, step up and market your business your way. Post...

Two years ago. That's when the world stopped and became a movie. Would we ever have believed it if someone told us in 2019 what 2020 was going to be like?! Things are opening up now in 2022. However, Now has it's own challenges. Rising prices, rising energy prices, rising inflation, war in the Ukraine. Nobody knows what's around the next corner. In this week's podcast, I talk about my inspired tho...

Lets Talk Marketing Assets. So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will lead to a return. It's everything from your email list to your blog posts; your logo to your photos; your emails to your press releases. The chances are that you have many marketing assets, lying discarded on shelves, google drives, drop...

In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club.  It all comes down to marketing messaging and be brave enough to market with values aswell as a message.  In this short podcast, Denise explains two main reasons why the podcast name has changed and introduces you to the concept of Kaiz...