Marty Windle
The ACCA SBL Guru Podcast with Marty Windle and Friends
In Season 1 of the podcast, we present the audio versions of my SBL in Real Life. Some will be hosted by Marty and others will be Marty's articles read by professional actors. The podcast seeks to provide ACCA SBL Students with better commercial awareness and practical ideas from real companies that can be used to generate examples and ideas in the SBL exam. Season 2 will be an interview-style show covering study skills for ACCA students. If you need more help passing the SBL exam, visit www.martywindle.com
Author
Marty Windle
Category
Podcast website
Latest episode
Feb 23, 2026
Where to listen?
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Episodes
Disruptive Technology: The impact on Legacy Magazines. 23.02.2026 9:40
Explore how legacy media companies are adapting to disruptive technology in this insightful podcast designed for ACCA Strategic Business Leader Students. This podcast will focus on the National Geographic Magazine and highlight how marketing , technology and leadership allowed the company to adapt its business model to cope with new technology. Ideal for students preparing for the March 2026 SBL e...
SBl Guru Podcast - Service Marketing mix at the Four Seasons Hotel 25.11.2025 10:26
This is another episode in our series Strategy in Real Life where we take elements of the SBL Syllabus and apply it to a real life organisation in this podcast will focus on Marketing Mix in a Service Organisation. If you need help with your ACCA SBL Exam visit www.sblguru.com Prepare smarter for the ACCA Strategic Business Leader (SBL) exam with this episode, where we break down key insights from...
Listen to the ACCA Articles - Growing in Partnerships 25.11.2025 15:22
This is the audio version of the ACCA SBL Strategic business Leader article This episode examines the flexible alternatives to mergers and acquisitions: strategic alliances, joint ventures, franchising, and licensing. Discover the legal distinctions, operational risks, and real-world advantages of each model, with engaging case studies like British Airways, AstraZeneca, H&M, Honda, and Coca-Co...
Strategy in Real life Risk Management at the Hilton Hotel 22.11.2025 12:14
This is the latest episode of the Podcast Strategy in Real life Unlock your Strategic Business Leader (SBL) edge with this essential podcast for ACCA students sitting exams in December 2025 exam! This deep dive into risk management at Hilton Hotel—will bring the Levwell pre-seen case study to life with expert insights from Marty Windle SBl Guru and real-world risk strategies designed to boost your...
Season 3 Ep6 Listen to the ACCA Articles : Responsible Leadership 26.10.2025 14:57
This is part of Season 3 of the SBLGuru Podcast where we read the articles so you dont have to. By listening to the podcast it can help you to prepare for the ACCA Strategic Business Leader (SBL) exam If you need more help with the exam get in touch at www.sblguru.com Summary of the podcast The podcast “Responsible Leadership” explores what it means to lead effectively and ethically in a rapidly...
Strategy in Real life Corproate Governace at Theranos 26.10.2025 12:53
This is another episode in season 1 of the SBL Guru Podcast where we take a topic from the ACCA Strategic Business Leader exam and apply it in a real life company. This episode of the SBL Guru Podcast explores how the dramatic rise and collapse of Theranos , led by Elizabeth Holmes, offers a real-world study in corporate governance failures. Host Marty Windle connects key ACCA Strategic Busi...
Listen to the ACCA SBL Articles Episode 5 : Professional Exam formats. 25.09.2025 13:15
The ACCA Strategic Business Leader (SBL) exam is all about real-world application and professional communication. Success isn’t just about technical knowledge—it’s about how effectively you present your answers. In this video, we’ll explore the different formats of communication that candidates are expected to use in the exam, and how to apply them professionally to maximize marks. 🔑 What you’ll...
Listen to the ACCA SBL Articles: The impact of technology and culture 01.09.2025 15:35
This is another podcast that allows you to listen to ACCA SBL ( Strategic Business Leader Articles) . The focuses on two importatnt areas of the SBL syllabus culture and technology. If you need more help with the exam get in touch at www.sblguru.com or whatsapp me https://wa.me/447488848505 Thanks and dont forget to like and subscribe.
Listen to the ACCA SBL Articles: Robotics and AI 30.08.2025 17:23
This is part of season 3 of the SBlguru podcast, where we take an ACCA SBL Article and turn it into a podcast using AI. Please provide feedback in the comments. If you need help with ACCA contact me at www.sblguru.com
Listen to ACCA SBL Articles - Project Management 29.08.2025 12:14
This is part of Season 3 where we use AI to create a podcast based on ACCA SBL ( Strategic Business Leader) Article Let me know in the comments what you think If you need help in your exams get in touch. All the links are here www.sblguru.com
Strategy in Real Life - The 7 Ps Marketing Mix in Hello Fresh 26.08.2025 10:56
This is part of our ACCA Strategy in Real life. This will take a theory or model from the ACCA SBL (Strategic Business Leader Exam) and apply it to a real company. Today to link to the ACCA SBL Pre Seen September 2025 case study, we focus on the marketing mix in the Meal kit business using the market leader "Hello Fresh" This may help you with some useful tips for Menu Craft case study. If you nee...
SBl In Real Life : AI in the Meal Kit Business 25.08.2025 8:09
This episode is designed for those taking the ACCA Strategic Business Leader exam. This series takes models from the ACCA SBL syllabus and uses them in real companies. This episode focuses on using AI in the Meal Kit business and may provide important tips for those taking ACCA September 2025 exam as the Pre-seen is based on Menu Craft a Meal kit business If you need help or courses www. Sblguru.c...
SBL in Real life : Popit Model at Timberland 23.05.2025 10:16
This is another episode in our strategy in Real Life series which takes a model from the ACCA SBL Syllabus and seeks to apply this real life companies or organisations. Today we focus on a show company Timberland and seek to apply the POPIT model from the ACCA syllabus. The may be useful if you are sitting the June 2025 exam where the Pre-seen was based on a shoe comapny #ACCA #SBL #Marty #SBlguru...
SBL in Real life :Value Chain at Clarks Shoes 21.05.2025 12:32
SBL ( Strategic Business Leader ) takes the models from the ACCA SBl exam and seeks to apply them in real companies. In light of the Pre-seen Case Study ( June 2025) Dearn , i have produced a podcast that applies the value chain in the shoe industry. This should give you some useful tips to understand the ACCA SBL Pre-Seen and the Industry. #ACCA #SBlguru #Mock #Marty
SBL in Real Life - Using Baldridge model in Toyota 16.05.2025 10:07
This is a part of our SBL in Real Life series that takes an element of the ACCA Strategic Business Leader Syllabus and seeks to apply it to a real company. The podcast will help those studying the SBL( Strategic Business Leader) exam by providing tips on applying models in the ACCA SBL exam. This episode covers the ACCA Syllabus area of Baldridge and seeks to use this model in Toyota If you need f...
SBL in Real life Contextual Change at Netflix 16.05.2025 10:16
This is a part of our SBL in Real Life series that takes an element of the ACCA Strategic Business Leader Syllabus and seeks to apply it to a real company. The podcast will help those studying the SBL exam by providing tips on applying models in the ACCA SBL exam. If you need further help, visit www.martywindle.com/links or www.sblguru.com
SBL in Real Life : BCG Matrix at Unilever 07.05.2025 9:41
This podcast provides another episode of Strategy in Real Life which takes models from the ACCA Strategic Business Leader (SBL) exam and seeks to apply them in Real Life Organisations. This episode takes the BCG Model for anlaysising the company portfolio and applies this in a company called Uniliver. If you need a course to help you pass your ACCA SBL exam please see the website www.martywindle.c...
SBL in Real Life: Fraud in Charity Organisations 20.02.2025 11:11
This podcast may be useful for those taking the Strategic Business Leader March Exam and the "Historic Places" Case Study. It focuses on raudCharity Organisaitons and how to prevent it. This may contain important information and tips for the March 2025 Strategic Business Leader (SBL) exam. If you need any of my courses go to this link www.martywindle.com/links
SBL in Real Life - Harmon's Process Strategy Matrix at McDonalds 06.02.2025 10:23
The podcast will focus on taking elements of the ACCA Strategic Business Leader Syllabus and applying them in Real Organisations. In this episode, we take a model in which students performed very badly in a previous exam., Harmon's Matrix and apply it in several companies including McDonalds. Please like and Subscribe to the podcast for more information on my courses visit www.martywindle.com/...
SBL in Real Life - Marketing in a Service Organisation -Events Management 27.11.2024 10:44
This podcast is part of the SBL in Real Life Season and will focus on marketing in a service organisation and will apply this to Events management. This may be useful to answer the Pre-Seen Case Study Rodnim #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru
SBL in Real Life: Ethical Issues in Events Management and How to Avoid Them 22.11.2024 9:30
This is part of the Strategy in Real Life Season in which we take a concept from the exam and apply in Real Organisations. In this episode, we look at Ethical Issues in Events Management. This may help with the December 2024 ACA SBL Pre-Seen Case Study Rodnim. #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru #Rodnim #ACCA #Preseen...
How the Leadership at Uber implemented an Ethical Culture 29.08.2024 13:34
This is the latest episode of SBL (Strategic Business Leader) Strategy in Real Life series We focus on the Leadership Part of the SBL Syllabus and seek to understand how the new Leadership at Uber was able to change the culture. If your are taking the SBL Exam in September this could be very useful to answer the Pre-seen Case study Beago.
Sbl Strategy in Real Life: Ethics and CSR at Uber 22.08.2024 12:43
This podcast is part of the Strategy in Real Life Series where we take elements of the SBL Syllabus and apply them in Real Life companies. This focus on ethics and Corporate Social Responsibility at Uber My course can be found at www.sblguru.com or www.martywindle.com/links This podcast is very useful for those taking the September 2024 SBL ( Strategic Business Leader Exam) as it will help you to...
SBL in Real Life : How Uber uses Big Data and AI to gain a Comeptitive Advantage 22.08.2024 11:14
The is the latest Podcast from Marty Windle SBL Guru in which we take models from the SBL ( Strategic Buniness Leader Exam and apply them in Real Organisations. This podcast looks at how Uber uses Big Data to gain a Competitive Advantage and could be very useful to analyse the Pre-Seen Case for September 2024. This may provide tips that could be used in your exam. #acca #sbl #casestudy #examprepar...
Which ACCA Professional Papers you should take and in which order. 08.07.2024 11:33
In this episode Marty Windle ACCA Strategic Business Leader ( SBL guru) and Tom Clendon (SBR legend) discuss which optional papers you should take at the Professional Level and in which order. you can find my courses at www.sblguru.com and Tom's courses at www.tomclendon.co.uk #ACCA #SBL #marty #SBL guru #SBR #tom
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