The AC Method

In today's episode, Aaron discusses going back to the basics of sales. He shares an experience of helping a new salesperson understand the importance of understanding a client's needs. He emphasizes four key aspects of selling: 1) Selling Yourself, 2) Selling the Company, 3) Selling the Product, and 4) Talking about Price. He also explains the four main functions of a sign: advertising, finding th...

In this episode, Aaron talks about his recent Labor Day weekend trip to Mission Bay Resort. He spent the weekend with his kids, enjoying the bay and working on home projects. He welcomes Dr. Aaron Werner to discuss Iron Man races, focusing on training challenges and mental strategies, including their experience with Tough Mudder and long-distance running. They also provide insights into the demand...

In this episode, Aaron discusses the recurring mantra of questioning established methods and practices: "Why do I do it this way?" He reflects on how often we fall into the habit of following outdated or inefficient processes without considering their necessity or impact. He also highlights the importance of embracing change and adaptability. He emphasizes that asking this question can lead to inc...

In today's episode, Aaron is excited about their company's growth and new sign-ups. He talks about a time when their software launch didn't work out and had to be redesigned using a simple, straight-line approach. He discusses how this approach makes things easier and more efficient. Aaron also shares how they applied this idea to their shop, organizing it like an assembly line, and the positive r...

DESCRIPTION: In this episode, Aaron shares their company's recent successes, highlighting how they signed up multiple new clients. He uses a clay pottery analogy to stress the role of practice and learning in achieving perfection. This concept applies to their podcast, work tasks, and software development. He discusses how evolving through repetition and learning leads to growth. Aaron also mentio...

DESCRIPTION: In this inspiring episode, Aaron discusses the summer weather in San Diego and then explores the contrast between fear and faith. He shares personal stories and observations, emphasizing the importance of believing in ourselves and staying focused. Aaron reminds listeners to forgive themselves, trust their abilities, and take small steps toward their goals, celebrating each accomplish...

DESCRIPTION: In this insightful episode, Aaron discusses the critical importance of two-way communication in business. Emphasizing the need for both speaking and listening to effectively communicate, the session explores why many businesses fail to establish a proper communication flow. Drawing from personal experiences, he shares examples of how effective communication can lead to improved produc...

DESCRIPTION: In this podcast episode, Aaron shares a funny personal story about his daughter before delving into the main topic of metrics and KPIs for scaling and growing a company. He emphasizes the importance of understanding what customers want and measuring the level of customer service provided. He also talks about the significance of accurately estimating project timelines and costs to impr...

DESCRIPTION: In this episode, Marissa standing in for Aaron, shares her experience in onboarding and implementing software for SquareCoil in the real estate industry. She discusses encountering various personalities during the process, from hesitant individuals to eager learners. The training is comprehensive, covering different departments, and helps teams understand the software's potential. The...

In this episode, Aaron shares a theory called "Victims of Education" that challenges the traditional schooling system. He argues that education focuses too much on memorization rather than practical application, leaving graduates ill-prepared for the real world.  Aaron shares personal stories and encounters that highlight the gap between academic knowledge and practical experience. He encourages l...

In this podcast, Aaron discusses the recent growth and success of their company. He mentions being excited about the addition of several new companies, including larger enterprises. He emphasizes their goal of helping solve organizational problems and improve efficiency for businesses of all sizes. He shares a personal story about building a garage and the challenges he faced with obtaining permit...

In this episode, Aaron emphasizes the importance of having an exit strategy for one's business, highlighting that many people fail to consider this aspect. He recounts a story of a client who wanted to retire and sell their business but hadn't thought about the process. As a result, the client ended up closing their doors and losing the value they had built over the years. Aaron stresses the need...

In this podcast episode, we explore the concept of dopamine and our constant craving for instant happiness. We discuss how our addiction to social media and quick fixes can hinder our ability to find true joy. The host shares personal experiences and offers insights on training and guiding employees to find pride and joy in their work. By focusing on long-lasting fulfillment rather than fleeting d...

In this episode, Aaron discusses the positive effects of sunshine and being outdoors on mood and happiness. He mentions his experience with seasonal depression and emphasizes the importance of having relationships and investing in the growth of individuals within a company. He contrasts unhealthy relationships, such as a master-servant dynamic and constant bickering, with healthy ones that involve...

In this episode, Aaron discusses Father's Day, and his role as a father, mentor, and leader.  He introduces two of his kids and discusses the dynamics of their blended family. They discuss the challenges of moving in together, becoming a father figure, and preparing children for the real world. An incident involving a car accident taught valuable lessons. They talk about the balance of being a fri...

In today's episode, Aaron reflects on handing over business responsibilities and the challenges of entrusting someone else. He explores the personal attachment and difficulty of seeing others take control. Communication, expectations, and generational dynamics in leadership transition are discussed. Dr. Werner shares a situation where a young employee desired to buy into the company, emphasizing t...

In this engaging episode of The AC Method, Dr. Aaron Werner takes listeners on a journey through his optometry career. He emphasizes the power of business acumen and risk-taking in an industry often resistant to change. Dr. Werner shares invaluable advice for early-career professionals, illuminating the zigzag path to success and the importance of having meaningful health discussions. The episode...

In today's episode, Aaron reveals exciting news about potential new headquarters for Square Coil and the AC Method. Despite challenges and setbacks, his persistence pays off as they find a promising building and open escrow. Aaron emphasizes the importance of waking up with a positive attitude and gratitude, highlighting the value of each new day. He shares a thought-provoking perspective about th...

In today's episode, Aaron talks about the unpleasant experience of being fired, from both the perspective of the employee and the employer. He shares a personal story of being fired as a teenager and reflects on the lessons learned. He emphasizes the importance of recognizing warning signs and taking responsibility for one's actions. Aaron also delves into the emotional burden faced by employers w...

In this podcast episode, Aaron and Marissa talk about "upgrading your brain". They talk about the importance of pushing yourself out of your comfort zone and recognizing your own potential for growth. They focus on how upgrading your brain can help you become more successful in life and in business. They use their own experiences and anecdotes to illustrate their points and encourage listeners to...

In this episode, Aaron emphasizes the importance of investing in oneself for personal growth and development. He shares his own experience of feeling stuck and unmotivated and how he overcame it by seeking new opportunities for growth. Aaron stresses the significance of continuous education and growth, warning that complacency can lead to becoming obsolete in one's career. He further reflects on h...

In this podcast episode, Aaron and the Square Coil team discuss their recent experience at the ISA Expo. They describe the preparations leading up to the event, including building a new booth, organizing flyers, and coordinating team members. They also discuss their goals for the event, such as providing value to their clients and adding more audience participation. The team shares their experienc...

In today's episode, Aaron talks about a construction project that went wrong due to unforeseen circumstances, resulting in the company losing a significant amount of money. He suggests that such situations should be viewed as a learning opportunity, where the company is paying for its education, rather than a complete loss. He also emphasizes the importance of being cautious when taking on new pro...

In today's podcast, Aaron is going to talk about passion. He explores the importance of having passion in your work and how it can lead to success. He emphasizes the value of finding and using your innate passion for fueling your work. He also concludes with the message that finding and maintaining your passion is key to achieving success and fulfillment in your career. Aaron shares his experience...

In this podcast episode, Aaron delves into the fear of the unknown and how it affects decision-making. Aaron shares his passion for exploring the unknown and how he believes it leads to constant learning and growth. However, they acknowledge that for many people, the fear of the unknown can be intimidating and even paralyzing. He discusses why people might fear making the wrong decision and how th...