The 5Cs

The fascinating (and sometimes sneaky) history of marketing’s role in climate change.  With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrac...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame.  We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world. This episode is a masterclass for...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketin...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking wh...

The Do-Better Revolution: From Broken Systems to Universal Design The final in this three part series with guest Kim Scofield of Blonde Bad Wolf , we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly eff...

It's Not Them, It's Your Structure: Simple Fixes That Change Everything The second in a three part series with guest Kim Scofield of Blonde Bad Wolf , we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. Re...

The Right-Handed World: Why Your Climate Message Isn't Landing The first in a three part series with guest Kim Scofield of Blonde Bad Wolf , we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.   Ready to benchmark your leadership impact? Take t...

Want to start leveraging climate data as a strategic asset?  Lean in because the winners will be those who adapt first and best to the new climate realities. Key Takeaway: If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now,...

Why Most Climate Conversations Fail (And How to Fix Them) This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners. Key Insight: Most climate conversations fail because we lead with data, fear, or confrontation—expecting pe...

The 5Cs is taking a wee break Nope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.) Plot twist: We're actually busier than a golden retriever at a tennis ball factory! Behind the scenes, we're recording like mad scientists preparing for Y...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month.  To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. The origi...

Climate change. For many business leaders and executives, the term conjures images of melting glaciers, dire scientific reports, and a sense of overwhelming scale. It’s easy to feel that the problem is too big, too abstract, and too far removed from our daily lives. But what if there's a different way?  The host, Charlene Norman, of Good Stewardship; Lasting Impact explores how personal experience...

This is the final of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.   With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here , and sign up for his newsletter here . The Key Takeaways: Triple Bottom Line: It’s time to think beyond profit. Tom and I discussed the importance of considering people and the planet alongside financial perform...

This is the third episode of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.   With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here , and sign up for his newsletter here . Thus far, we have covered the original scientific research reports and how they were co-opted to initiate the trend towards the misinformation and false narratives...

This is the second episode of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.   With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here , and sign up for his newsletter here . You are very likely no stranger to the buzzwords “climate change,” “sustainability,” and “corporate responsibility.” But let’s be honest—between quarterly reports,...

This is the first episode of the new series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.  With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here , and sign up for his newsletter here . Climate change is no longer a distant threat or a topic reserved for scientists and activists. It’s a business reality, a leadership challenge, and—let’s be hone...

Finishing the series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees.  With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization , AND AND the author...

Continuing the series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees.  With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization , AND the author be...

This begins a series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees.  With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization , AND the author beh...

This episode, the third and final installment in the series "Barriers to Change and Changing the Barriers," is a treasure trove of actionable insights for business leaders and executives looking to foster meaningful change in their organizations. With Dutch change expert Jurriaan Kamer , here are some of the highlights covered -The Role of Facilitation in Organizational Change -Creating an Environ...

This episode, part of the series "Barriers to Change and Changing the Barriers," focuses on the significant roadblocks that companies with revenues between $5 million and $500 million face when trying to shift their employees' mindsets towards sustainability. The discussion covers cultural transformation, self-managed teams, and the critical role of change management skills in sustainability initi...

Did you know small and medium sized companies face two huge hurdles when it comes to implementing sustainability?  First is the matter of funding.  Then is the matter of changing the culture.  This new series focuses on the second matter.  With Dutch change expert Jurriaan Kamer , these are the highlights. -Understanding the Financial Barriers and Constraints -The Cultural Shift Towards Sustainabi...