The 5Cs

Host Charlene Norman explores the premise that while this podcast has helped build a bridge between business and the planet, the world on both sides of that bridge is shifting.  And super fast. The question is no longer just how to get across the bridge , but what to do when the ground itself is unstable and the river is rising. She identifies four critical “gaps” that business leaders must now co...

Host Charlene Norman unpacks the key themes of the past podcasts and explores what it truly takes to drive transformation in the face of climate change and entrenched business systems. Spoiler: it’s not about quick wins or clever marketing. It’s about trust, courage, and a willingness to play the long game. What gets covered -Trust is Infrastructure: Rebuilding What We Broke -Market Forces: Not Na...

A reflection of the podcast learnings of the last nearly four years.  With host Charlene Norman Covering these key highlights -The Myth of the Success Story -The Decades-Long Timeline of Real Change -Individual vs. Systemic Change: The Paradox at the Heart of Transformation -A Realistic Timeline: The Five Stages of Transformation -Asking Better Questions Together   Ready to benchmark your leadersh...

In the first episode , host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle.  In the second episode , she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In the third episode , she showed how the...

In the first episode , host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle.  In the second episode , she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In this episode, she weaves through how t...

In the first episode , host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle.  In this episode, she begins sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. Key observations we can make  -Recognize the Ho...

There is some degree of burnout in the lives of those trying to make a better world. Host Charlene Norman of Good Stewardship; Lasting Impact takes a brutally honest look at the in between stage we are all living through.   This first episode looks closely at the messy middle  Key Highlights -The Myth of the Overnight Transformation -Why the Messy Middle Matters—Now More Than Ever -The Real Costs...

The final episode looks behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.”  With host Charlene Norman of Good Stewardship; Lasting impact This episode focuses entirely on Taking Back Control: Building Businesses for the Long Term Key Highlights The market isn’t a single, unified force. It’s a collection of actors—investors, shareholders, a...

The look behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.”  With host Charlene Norman of Good Stewardship; Lasting impact This episode is all about Following the Money.  Who or What Exactly is  Making the Demands? Key Highlights: -The Real Drivers Behind “Market Demands” -Private Equity & Venture Capital: The Clock is Ticking -The Short-T...

A new series into one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.”  With host Charlene Norman of Good Stewardship; Lasting impact If you’re a business leader, executive, or anyone who’s ever sat through a board meeting where this phrase was uttered (likely with a dramatic sigh and a PowerPoint slide), you know how powerful and paralyzing it can...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change.  With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrac...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame.  We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world. This episode is a masterclass for...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketin...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking wh...

The Do-Better Revolution: From Broken Systems to Universal Design The final in this three part series with guest Kim Scofield of Blonde Bad Wolf , we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly eff...

It's Not Them, It's Your Structure: Simple Fixes That Change Everything The second in a three part series with guest Kim Scofield of Blonde Bad Wolf , we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. Re...

The Right-Handed World: Why Your Climate Message Isn't Landing The first in a three part series with guest Kim Scofield of Blonde Bad Wolf , we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.   Ready to benchmark your leadership impact? Take t...

Want to start leveraging climate data as a strategic asset?  Lean in because the winners will be those who adapt first and best to the new climate realities. Key Takeaway: If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now,...

Why Most Climate Conversations Fail (And How to Fix Them) This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners. Key Insight: Most climate conversations fail because we lead with data, fear, or confrontation—expecting pe...

The 5Cs is taking a wee break Nope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.) Plot twist: We're actually busier than a golden retriever at a tennis ball factory! Behind the scenes, we're recording like mad scientists preparing for Y...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. In this th...

Host Charlene Norman is recovering from hand surgery this month.  To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately. The origi...

Climate change. For many business leaders and executives, the term conjures images of melting glaciers, dire scientific reports, and a sense of overwhelming scale. It’s easy to feel that the problem is too big, too abstract, and too far removed from our daily lives. But what if there's a different way?  The host, Charlene Norman, of Good Stewardship; Lasting Impact explores how personal experience...