The 4outh Era of Branding

What does it take to build a company whose components fly in every commercial aircraft in the world — from a tier-2 city in Karnataka? Welcome to Episode 21 of the chlorophyll Podcast, where host Kiran Khalap sits down with Aravind Melligeri, Founder of AEQUS — a company that started in aerospace, disrupted the toy industry by out-competing China, and is now building India's largest manufactur...

How Shadowfax Built India’s Fastest Logistics Network | Abhishek BansalIn this episode of the chlorophyll Podcast, @KiranKhalap speaks with Abhishek Bansal, Founder of Shadowfax — the logistics disruptor that transformed India’s last-mile delivery ecosystem. From launching in 2015 with a bold idea inspired by China’s quick commerce model, to building a crowdsourced network of 2.5+ lakh delivery pa...

A PR MASTERCLASS from one of India’s most respected communications leaders. In Episode 17 of the Chlorophyll Podcast, @KiranKhalap speaks with Madan Bahal, Co-founder & MD of Adfactors PR, a pioneer in India’s capital markets communications and reputation advisory. Madan was voted Communicator of the Decade (2018) by PR Council of India, and inducted into the Arthur W. Page Hall of Fame (2022)...

Minal Ajaykar (Puravankara) | Customer Delight, Loyalty & Legacy in Real EstateHow do you keep a real estate brand vibrant and trusted for 50+ years—in a category often seen with suspicion? In this episode of the chlorophyll Podcast,  @KiranKhalap  speaks with Minal Ajaykar, Vice President – Consumer Experience & Loyalty at Puravankara, one of India’s most respected and transparent real es...

Arindam Paul (Atomberg) | From Zero to Scale — Inside India’s Smartest Marketing PlaybookHow do you grow from zero to scale and build one of India’s most successful consumer tech brands — without being a “trained” marketer? In this special Blockbuster edition of the chlorophyll Podcast, our Co-Founder Kiran Khalap sits down with Arindam Paul, Founding Member & CBO of Atomberg Technologies, and...

Rina Soni (Passing Gifts) | Leveraging the World's Most Unique CurrencyEver heard of anyone creating transformation using goats? That’s exactly what Rina Soni, the visionary behind Passing Gifts, does — leveraging the world’s most unexpected currency to spark real change. In this inspiring episode of the Chlorophyll Podcast, Rina shares how goats have become a powerful tool for empowerment, liveli...

Episode 13 of the chlorophyll Podcast features Kiran Khalap in conversation with Vivek Singh, Joint MD of Procam International. Procam pioneered the distance running revolution in India, bringing 2.6 million people onto the streets each year through mass participation events. Key Insights: - Building IP-led movements - Shaping India’s sporting ecosystem - Leadership lessons from sports marketing...

Sneh Vaswani (Miko) | Building the World’s First Emotional RobotEpisode 12 of the chlorophyll Podcast features Kiran Khalap in conversation with Sneh Vaswani, Co-Founder & CEO of Miko. From TIME Magazine recognition to global acclaim, Sneh shares how he built the world’s first emotionally adaptive robot and transformed brand Miko. Key Insights: - Branding lessons from deep tech startups - How...

LC Singh (Nihilent) | AI Meets Ancient Wisdom for InnovationEpisode 11 of the chlorophyll Podcast features Kiran Khalap in conversation with LC Singh, Founder & Executive Chairman of Nihilent. Discover how LC Singh combines artificial intelligence with ancient Indian wisdom to create transformative possibilities. Key Insights: - Blending AI with philosophy for innovation - Leadership lessons i...

Renu Wadhwa (K K Eye Institute) | Spiritual Calling Meets Business LeadershipEpisode 10 of the chlorophyll Podcast features Kiran Khalap in conversation with Renu Wadhwa, CEO of K K Eye Institute, Pune. From the corporate world to public health, Renu’s journey highlights how spiritual calling can guide business leadership. Key Insights: - Blending purpose with business strategy - Leadership lesson...

Neil Parikh (PPFAS Mutual Fund) | Brand Thinking from ₹450 Cr to ₹100,000 CrIn this episode, Kiran Khalap speaks with Neil Parikh, CEO of PPFAS Mutual Fund. Discover how brand thinking helped PPFAS grow from INR 450 crore to over INR 100,000 crore in just nine years. Key Insights: - The power of consistent brand behavior - Scaling trust in financial services - Lessons from PPFAS’s incredible growt...

Sonal Kapoor (Protsahan Foundation) | Healing with Purpose & Brand ThinkingEpisode 7 of the chlorophyll Podcast features  Kiran Khalap  , in conversation with Sonal Kapoor, Founder and CEO, Protsahan India Foundation. Protsahan’s unique methodology heals and empowers young women who have faced abuse. Learn how brand thinking has shaped their evolution as an NGO. Key Insights: - How branding ca...

Meetul Patel (Wadhwani Foundation) | Branding for Social Impact & Job CreationEpisode 6 of the chlorophyll Podcast features  Kiran Khalap  , in conversation with Meetul Patel, President of the  Wadhwani Foundation , for an inspiring conversation on leadership, social impact, and brand transformation. From Microsoft to Wadhwani Foundation, Meetul shares his journey of using technology and brand...

Ravindra Sharma (SBI Life) | Crafting Brand Strategy in a Regulated MarketIn this episode, Kiran Khalap sits down with Ravindra Sharma, Chief of Brand at SBI Life Insurance. A seasoned marketing practitioner, Ravi joined  SBI Life Insurance  after taking brand HDFC Life to new heights. Discover how SBI Life carved a unique space in a highly competitive and regulated insurance market. Key Insights:...

Sibabrata Das (Atomberg) | Branding a Startup’s Meteoric RiseEpisode 4 of the chlorophyll Podcast features,  Kiran Khalap, in conversation with Sibabrata (Shibam) Das, Co-Founder,  Atomberg Technologies Atomberg is one of India’s fastest-growing startups. But what role did branding play in its meteoric rise? Key Insights: - Branding lessons for consumer startups - Building trust in the consumer te...

Chandan Agrawal (Eternia, Aditya Birla Group) | Creating a Category & EcosystemIn this episode of the chlorophyll Podcast,  Kiran Khalap  chats with Chandan Agrawal, CEO – Eternia (Aditya Birla Group). From building an ecosystem to creating a new category, this episode dives into the secret sauce of brand creation. Key Insights: - How to launch an entirely new category - Branding’s role in sha...

Episode 2 of the chlorophyll Podcast features Kiran Khalap in conversation with Suresh Sethi, MD & CEO of Protean eGov Technologies. Protean eGov has powered India’s biggest digital infrastructures including Aadhaar and TIN. But how did it break free from being perceived as a government body and carve out a unique identity? Key Insights: - Branding challenges of public tech organizations - Bal...

Hemant Jalan (Indigo Paints) | Building a Challenger Brand in a Giant’s WorldIn this episode of the chlorophyll Podcast,  Kiran Khalap  and Hemant Jalan, MD,  Indigo Paints  dive deep into what it takes to create a successful challenger brand in a category dominated by industry giants! Discover how Indigo Paints broke through a category dominated by industry giants with bold brand strategy and inn...