The 30 Percent Podcast

We begin with a recap of the Safari Oontz and Jägermeister Rituals show that took place over the weekend (10:06), then we talk about some of the Kenyan artists in Paris for the recent music festival and why some Kenyan artists with hits are unable to follow up with more (22:51) Next, we try and figure out why some of the legacy artists music isn't connecting (48:48), finally, we wrap the episo...

This week’s episode kicks off with the Safari Oontz production camp that’s currently underway, leading a conversation about the role of songwriting and production camps (11:33). Next, are friends useful in the studio for artists careers? (31:34). We close things out with new music drops and our pick of the week! (51:22). Intro: Moji Shortbabaa, Chris Clave - "No More" produced by Wuod Om...

This episode kicks off with a discussion on Stoopid Boy’s recent interview and the broader topic of mental health in the artist community (7:34). We then explore whether hiding monthly listener and follower counts on Spotify could actually benefit artists’ mental well-being (20:46). Billboard is finally launching a dedicated platform for African music, why did it take so long? (35:25). Next up, By...

We start with a conversation about women in the music production space (3:16), then get into the recent drama in the Oontz community (10:38). Next, Njerae was named Spotify’s EQUAL Ambassador for Africa this June (27:31). We also discuss the recent Kenya–US Creative Economy Summit (34:56), and wrap up with some new music reviews (45:32). Intro: Khaligraph Jones - "Goshoree". Pick of the...

This episode kicks off with a recap of the recent Three Truths One Lie podcast episode that got some reaction on social media, what’s better for artists: big social media and spotify numbers or fans who actually pay for shows? (6:33) We then touch on Bien’s appearance on The Breakfast Club (23:36), get into the current state of Shrap and why it’s tough for those artists to break into the mainstrea...

This weeks episode begins with a little of what we have been paying attention to (4:50). Kaytranada hilariously found out he will be performing in Kenya at the same time we did, was the announcement a little early? (18:54). After that, Blankets and Wine's upcoming show line up was revealed, we go through the names and what we hope to see from it (36:28), finally we wrap up with new music relea...

This week's episode kicks off with an update on the William Getumbe vs. Kenya Film Classification Board case, where his song remains banned (7:48). Then, we dive into a conversation sparked by rapper Wangeci’s recent tweet hinting at a "Diddy of Kenya" in the industry (15:24). Next up, Blankets & Wine goes international with a show in the UK. We explore what this means in the con...

This week we have a talk about the algorithms. What exactly are they? (15:00), how do they work? 27:35), and how do they affect the music industry? (40:57). We then round up the episode with new music releases (57:22). Intro: M. Rumbi, Muthoni Njoroge - "Goodbye Goldfish" produced by theNairobiNomad Pick of the Week: Jason Sibi-Okumu - "This is My Life" produced by Jason Sibi-Okumu To bring more a...

We kick off today’s episode with a review of DJ Grauchi’s playlist curated for Apple Music’s Sounds of Africa campaign, Nairobi’s status as one of Africa’s top music cities, and what it will take for us to evolve beyond being a consumer destination (7:49). Then, we discuss Dan Aceda’s recent appointment to the KECOBO board and the positive impact of veteran artists stepping into leadership roles w...

We begin by arguing for and against a Gorilla (2:37), after that, a conversation stems from Idd Aziz performing at Coachella, as we try to figure out if Spotify numbers matter in the KE music scene (8:45). Next, we dive into the state of Kenyan Hip Hop and ask, is it dead? (32:23), the Next Super Star talent search show was announced (46:37), and end with our weekly spotlight on new music releases...

We begin with a review of the Every Picture Needs a Frame screening leading to a conversation about the value that is placed on African creativity (7:25). Bien teased his first single off the coming album leading us to speculate on what he is trying to achieve with the direction he is going in (26:28) after that there is a look at the top ten videos in Kenya (36:03) and then we try to figure out w...

This episode kicks off with Kenyan music OG Boneye breaking down why record labels in Kenya keep failing (10:00). Next, we talk about rapper Maandy and the few issues she has had with her latest release Aloo featuring AJAY (33:48), After that, KAMP (Kenya Association of Music Producers) strikes a deal with the South African Music Performance Rights Organization, giving its members access to royalt...

We begin with news about Kenyan men being voted most handsome (6:36), after that Mavin's artists visit Kenya for a tour, leading to a discussion about the type of artists that frequently tour our country (11:02). Onto other news, Kecobo allows CMO's to collect royalties (32:43). Also, What's going on at Mdundo & how do we get Kenyans to pay for art in a way that works for all of us...

An episode a long time in the making, we finally sit down with Abigael Diana of Ongeza Volume to talk about her background and origins in the live music space, what we are doing right and wrong in live music, the importance of community for her platform, as well as some of the different things she is working on and much more! @ongeza_volume @abigael_diana Intro: Jovie Jovv - "Boy" produced by Lema...

This week, we kick things off by recapping SHLM and Chris Barr, plus Afam’s listening party (08:04). Then, we dive into the topic of gatekeepers in the music industry, and whether they are useful (19:09). After that, we break down the latest IFPI global music report and what it means for the industry (43:44). And to wrap things up, we check out some fresh new music releases (54:18) Intro: MATATA,...

This week, we start with a recap of the Sonnets on a Sofa writing workshop with M. Rumbi and N’jiru, and share our experience (13:19). Then, we dive into a conversation about success in the music industry—who defines it, and what does it really take? This was sparked by some recent comments from actor Anthony Mackie (24:28). We also take a moment to give a few people their flowers (53:22) and clos...

Lots of recaps this week—Afam breaks down the Komplex Event (5:00), Sam covers Clark Keeng’s show at Alloy (9:07), and we dive into Fancy Fingers and Winyo’s listening party with a conversation on the rise of the "Kenyan sound" (11:49). We also review the latest Goethe Institut Industry talks hosted by Anyiko Owoko (23:58) before wrapping up with a few more topics and new music (36:59). Intro: Nu...

We kick things off with a recap of the JGIP workshop Sam attended (8:58), followed by an overview of intellectual property in music (14:57). Next, we break down the Madfun Burna Boy show from this past weekend, highlighting the standout moments (39:13). Finally, we wrap up with a review of some new music (57:17). Intro: LICKY - "Flow Ya Licky"  Pick of the Week: Njoki Karu - "Heaven...

This week, we start with a recap of Santuri's Kilele Summit (11:30). Then, we break down Chris Brown's comment about not performing in Kenya due to a "lack of infrastructure" leading to a further conversation about innovation in our industry (22:56). Savara’s latest single, Sianda , had the timeline split, sparking a discussion on culture in art (42:46). Lastly, we dive into some...

This week, we attempt to unpack why Spotify says heartbreak music is on the rise (11:32), break down Warner Music’s Africori takeover and why we feel having competing labels as well as having dedicated music blogs is good for the industry (23:17), spotlight Kilele’s music workshops at The Mall (37:32), and wrap up with new music reviews (43:11). Intro: Simply Tomas - "Tafadhali"  Pick of...

We begin today’s episode with Bien’s latest collaborations, which feature older songs and raise the question: should artists be selective about collaborations versus focusing on a solo career? (6:47) Next, we discuss Njerae’s upcoming project rollout and tracklist (29:07), followed by Safaricom’s lawsuit over unpaid producers on the Skiza Tunes platform (38:05). We also highlight Burna Boy’s upcom...

The 67th Grammy Awards were held over the weekend, and we break down the show and performances before diving into Kendrick's  Not Like Us  sweeping the awards. Afam believes the industry is undermining Drake—does he have a point? (7:38). We then cover the other winners (28:58) before shifting to Kethan’s new project and accompanying short film (40:38). Plus, a major breakthrough in the CMO drama i...

We kick things off with a recap of Ochiko's listening party before diving into a review of his latest EP, Salt and Water. Along with that, we share our thoughts on what’s missing in the music scene (4:37). From there, we dig into whether Spotify is truly good for the music industry, why we think it might not be, and some of the issues it brings to the table (30:11). Finally, we wrap up with a disc...

In this episode, we dive into a conversation sparked by John Muchiri about whether Gengetone and Arbantone have the potential to break into the international scene, with both of us sharing differing perspectives (6:13). We then discuss the temporary ban of TikTok in the US market and speculate on whether the app is beneficial for music and the industry or if it poses long-term challenges (41:28)....

This week, we kick things off with Chimano talking about how much it would cost to book Sauti Sol for a performance today, plus, we dive into what it really takes to pull off a live show (7:55). Next up, the streets (the X/Twitter streets) were alive after singer-songwriter Barbara Wangui surpassed Bien in Spotify listener numbers. We discuss the reactions, and of course, what it means for the Ken...