The 30 Percent Podcast

We begin the episode with a recap of Blankets and Wine over the weekend (7:51), and then go on to discuss the Tukutane show that featured Gabzy and Asake, bringing up the negatives from the show as well as the unfortunate loss of life due to a stampede (25:44) We also talk about Kodong Klan refusing to perform at the same event (41:09), then wrap up the episode with new music reviews (53:57). Intr...

We've got a special guest lined up! DJ Mura joins the show to take us through his journey, discussing everything from his beginnings as a DJ/Producer to the nuances of DJ etiquette and the critical role of networking. He talks about ghost producing for fellow producers, and tells us how he curates a successful set as a DJ . We also talk about some of his recent collaborations and his upcoming...

We begin the episode with a recap of the Industry event that Sam attended (9:20), The Cavemen were also at The Alchemist this weekend, courtesy of Nairobi Rnb (13:29). We then talk about the upcoming Blankets and Wine show, the line up and what we expect to see plus something special for the listeners of the Podcast (18:51). After that we go over some of our observations for this years Spotify Wra...

We begin todays episode with a review of Ongeza Volume's The Setlist KE that happened over the weekend then we go deeper into some things that could make our live shows better (11:00). Next, What is important for an artists career? Is it enough to make good music or are there greater factors in determining success? (23:30). We then talk about DJ AG putting a spotlight on Kenyan artists (50:23)...

We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announced partnership with AI company Udio (33:38). Spotify is also hinting at a collaboration with sample discovery platform WhoSampled, potentially integr...

We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value does an award such as a Grammy add to an artist? (17:38) Also, we go into the Recording Academy's rule book to see who doesn't deserve one of th...

We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism for the prestigious awards (37:50) then wrap up the episode with some new music and our pick of the week (43:52). Intro: Ochungulo Family, Ethic, J...

We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and creatives moving forward (27:11). We wrap up the episode with new music reviews (41:29). Intro: Albeezy - "Beezy Where U Been" produced by ...

We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05). Intro: Nikita Kering, Max Kering, DJ Taric,...

We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56). Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes Mburu Pick of...

We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20). Int...

We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06),  also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by event organisers and we then talk about what it takes to throw your own show (32:19). After that we talk about Bien on the 2026 Afronation...

This week we begin the episode with a conversation about the most recent blankets and wine that happened over the weekend and the feedback from it (10:12), after Afam's rant (31:54), We discuss the Leading Vibe Initiative (35:25), Some reshuffling at Spotify with Daniel Ek switching roles (39:32), and finally we review new music (52:19). Intro: 4RM MR Frank White - "Money Up" produce...

Zeji the Fundi says no one is doing anything interesting. Does the music scene lack excitement? What does it take to be different, and should fans matter in the creative process (14:40)? Also, Gengetone and Arbantone are beefing (38:59). PAVRISK says it has distributed $186,000 in royalties (43:29), then, we wrap up with new music reviews (45:07) Intro: Vallerie Muthoni - "ON MY MIND Freestyl...

We've got a packed episode for you this week! To start, do we need to change our interview style in the Kenyan industry (12:28)? Next, Sofiya Nzau will be on the EAFC playlist, and Bridget Blue collaborates with Nike and Spotify ((16:49). Bien performed at a sold out show in Meru. Could appealing to different cities around Kenya help or hurt his push internationally (31:48)? We then talk about...

We begin this episode with a conversation about artists faking numbers in the streaming era. Are technological advancements ultimately ruining our music listening experience (13:42)? Zaituni released her much anticipated project, Labor of Love, and we give our opinions on it (31:37). Following that, we wrap up the episode with new music reviews (51:42). Intro: KayCyy, Njerae - "Far Away"...

We begin today's episode with some catching up, and Afam finally lets us hear his Kompa beat, are you rocking with it? (1:22), then get into a listener requested topic. How does a music producer get placements? We talk about some of the placements we have gotten and what a starting out producer can do to work with artists (16:52). Apple Music selects Toxic Lyrikali to feature in their Up Next...

This week we begin by talking about creative block, what is it? and how can you beat it as an artist (5:19), Xenia gets Bgv and writing credit on Teyana Taylors new project, also, Jamesons music platform Distilled Sounds is returning for a second year and two Kenyan artists Xenia and Kethan will feature on the platform (39:26) We then talk about more opportunities with Faiza Hersi of Soul Headquar...

We begin this episode discussing Nyashinski signing to Sony EA and what it might mean for his career (7:46), We then talk about the upcoming Kaycyy and Njerae collab, with Kayccy hinting to his return to Kenya (23:14). We discuss Tems Landing Vibe initiative (32:04), PAVRISK raising tariffs (39:30), new music reviews (44:09) and more! Intro: DJ Mura K.E, Udulele - "Dunia Yetu" produced by DJ Mura...

Breakout star Toxic Lyrikali is catching some heat for his performance at State House, does political stances help or hurt an artist, also how much control should gatekeepers in the industry have over political stances? (8:53) Next, Matata seemingly had a successful show at Masshouse (36:52). Also, do first week numbers matter in an African context (42:27) We then wrap up the episode with new musi...

How much does nostalgia in music matter, and is it better to be a music fan today than without technology? (8:56) Parroty had some things to say to Toxic Lyrikali about his rise in music and why he thinks he is rejecting collaborations, what should artists do after they get a hit? (19:05). Following those conversations, we talk about African music and the Shazam charts (50:06). Finally, we wrap th...

We begin with Afam talking about the breakout of jerk music leading to a talk about mixing genres and whether we need more experimentation in our music industry (4:54) Next, we look into the fairly new Youtube music and its different features as well as KE artist position on other charts (16:57). We then go to the Blankets and Wine line up (38:48). Finally, we go over new music releases (47:01).  ...

We start off we a recap of a few shows, Ywaya Tajiri was at Geco Cafe, and Kethan had his album listening party at Koda (4:17), then get into NACADA and their proposed amendments to the law regarding alcohol consumption and sponsorships, with some artists reacting to the news (12:34). Next, Afam breaks down the brewing beef in the RNB scene leading to a discussion about beef and its role in music...

We kick things off with a recap of Chris Kaiga’s show at Bar Next Door (6:18). Then, Joshua Baraka reveals he's actually Kenyan (13:10). We talk about strategy for musicians, using Bien’s latest PR run as an example (20:17). Next up, a review of the new collab from legends Nameless, Wyre, and Juacali (35:39), plus an update on Jesse Mwendwa’s grant win and the “Studio in a Can” project (39:26)...

We start the podcast with a round of Would You Rather (2:04). Then we dive into Ayo Lizer’s take on whether success in music industry is about popularity (14:45). After that, we talk about Bien and Matata’s performance at a show in France (35:29). Finally, we end with our takes on last weeks music releases (45:26). Intro: Okello Max - "Taya" produced by Run Pick of the Week: Ochungulo Fa...