Gosha Khuchua

The 30 Minute CMO

Business EN ↓ 66 episodes

Podcast by Gosha Khuchua

Be sure to visit the podcast's website and support the creator: soundcloud.com

Author

Gosha Khuchua

Category

Business

Podcast website

soundcloud.com

Latest episode

May 15, 2024

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Episodes

16 - Ad Talk: Marketing cannabis, Ocean Spray goes viral and more 28.10.2020

On today's show, Alex and Gosha lift the hood on what causes content, like the Ocean Spray TikTok video, to go viral. They discuss the collapse of the streaming platform Quibi and Jay-Z's entry into the cannabis business. The guys also debate the pros and cons of brands making political statements and whether the Expensify CEO was right or wrong to urge its users to vote for Biden. Hosted by Gosha...

15 - Ad Talk: Google lawsuit, WalMart store innovations and will iPhone 12 usher in 5G 22.10.2020

On today's show, we talk about the Google anti-trust lawsuit, the modernization of WalMart stores and whether the new iPhones will help usher in the 5G era. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO

14 - Marketing health tech: Alyssa Alsheimer of Wellframe 20.10.2020

Today's interview is with Alyssa Alsheimer, VP of Marketing at Wellframe, an innovating health tech company that aims to deepen the relationship between consumers and their healthcare. We ask Alyssa about her experience of going from an agency to a brand, as well as what it's like to manage all aspects of marketing for a company. We also ask Alyssa to share her top marketing tips with our listener...

13 - Ad Talk: Zoom turns to events, Prime Day hype and Disney banks on + and 15.10.2020

Today's Ad Talk is all about the latest trends in media, marketing and e-commerce. We talk about Zoom and other platforms turning to digital events and discuss Amazon's domination of the holiday season with Prime Day. Also - Disney's pivot to streaming. Hosted by Gosha Khuchua and Alex McNamara. Connect with us on Instagram @30MinuteCMO.

12 - How to Build a Kickass Customer Service Experience (Part 2) 13.10.2020

How do you scale your Customer Service experience as you grow and not lose the white glove touch? This is the second part of our conversation with Ty Givens of The Workforce Pro. It will also feature top tips for setting up your business for success during the holidays, how to deal with Zendesk and how to be an e-commerce success. Follow us on Instagram @30MinuteCMO and find Ty on @TheWorkforcePro...

11 - Ad Talk: Death of Cinema, Losing Marketing Talent, Streaming Gone Crazy 08.10.2020

Are movie theater dead? Do we need more streaming service? And are some brands doing irreparable damage by gutting their marketing departments? This and more on today's edition of Ad Talk with Gosha Khuchua and Alex McNamara. Subscribe and listen and make sure to ask your questions on LinkedIn or on Instagram @30minuteCMO.

10 - How to Build a Kickass Customer Service Experience (Part 1) 06.10.2020

Every business needs to be upping their customer experience game. We talk to Ty Givens of The Workforce Pro about how growing companies can put in the right foundation and systems to make their Customer Service a tool for growth rather than something customers will hate dealing with. Follow us on Instagram @30minuteCMO and find Ty on @TheWorkForcePro.

09 - Ad Talk: Celebrity Brands and The Future Of Retail 01.10.2020

Is the concept of celebrity brands dead? Are we ready for a cashierless and contactless retail future? This and more on this edition of Ad Talk with Gosha Khuchua and Alex McNamara on The 30 Minute CMO podcast. Follow us on Instagram @30minuteCMO.

08 - Ad Talk: Amazon, Environment & Customer Care 23.09.2020

On today's episode, Gosha and Alex unpack the latest news from the TikTok saga. The guys also dissect Amazon's latest foray into environmental marketing. And they pose the question: should customer care sit under marketing? Follow us on Instagram @30minCMO and drop us a line with your questions.

07 - Ad Talk: Oracle & TikTok, Sports Marketing, Global Ads 15.09.2020

On today's show, Gosha and Alex analyze the Oracle/TikTok deal and how it benefits Oracle. The guys also get deep into the business of sports marketing and the Americanization of international sport. Finally, they chat about whether it's a good thing to be living in a large ad market. Follow us on Instagram - @30minutecmo and leave your questions and comments.

06 - Ad Talk: Holiday Ads, Peloton, Future Of Work 11.09.2020

On this episode of Ad Talk, Alex and Gosha debate the future of work, critique Peloton's move to introduce new, more expensive bikes and share their thoughts on how to market during the holidays.

05 - Ad Talk: TikTok Wars, Ecommerce, Covid Travel 03.09.2020

Welcome to Ad Talk on The 30 Minute CMO. Today we discuss TikTok wars, the failures of social commerce and what travel marketing has to say for us to go places again. This is a new weekly format where Gosha Khuchua is joined by Alex McNamara to discuss these and other topics. Subscribe and follow leave your questions on our IG @30minuteCMO

04 - Equity - The Missing Piece Of D&I with Albert Smith of en masse Consulting 10.08.2020

A conversation with Albert Smith Jr. of en masse Consulting about how equity is often the missing piece in corporate D&I efforts.

03 - Marketing During A Crisis with Steve Weiss of MuteSix 26.06.2020

How do you tackle multiple crises at once? How do you find opportunities for growth? And how do we look silly (but not stupid) on TikTok? I talk about these and other topics with Steve Weiss, the CEO of MuteSix.

02 - How Finli is leading the SMB payments revolution 15.05.2020

This is a conversation with Lori Shao, founder and CEO of Finli - an LA-based fintech startup with some serious community-centric values. I talk to Lori about how her company is helping save small community businesses during the pandemic through an initiative called #standupforsmallbusiness. We'll also hear about Finli's origin story as well as a Tai Chi master by the name of Coach Wang.

01 - Sippy's reinvention of the coffee supply chain in the Middle East 01.05.2020

This is a conversation with Rafi Dikranian, the co-founder of Sippy - a Dubai-based coffee tech company. We talk about innovation and opportunity in the Covid-19 era.

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