The 30 Minute CMO

On today's edition of AdTalk, we talk about the changing Back to Office plans, whether we need more agencies and about sports teams partnerships with brands. As always, we express our unfiltered thoughts and opinions on these topics. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO

Denis Nazarov was a successful infrastructure consultant in Russia who dreamt of owning his own cheese business. On today's episode, he tells the story of his incredible journey from the glitz of Moscow to a very different life as an owner of a craft cheese (and meat, farm and hospitality) brand in central Russia. This is not a story told in cliches that we are so used to hearing from entrepreneur...

iOS 14.5 introduced a lot of new challenges to mobile marketers and we decided to dedicated today's episode to this topic. We invited EA's mobile guru, Dom Garaventa to explain to us what these new privacy restrictions from Apple mean to mobile and app marketers and how to start thinking about solutions. Dom also shares some great tips about the fundamentals of mobile and app marketing that will b...

On this week's Ad Talk, we take a look at the rapidly expanding EV market and ask questions about the viability of some of the new brands entering the fray. And will increased competition force Tesla to finally advertise? We also discuss the new billionaire space and whether the halo effect generated by Virgin Galactic and Blue Origin on their owners' other businesses is a good thing. Hosted by Go...

On this week's show, we talk about the dilemma facing Olympic sponsors. We also tackle the phenomenon of non-alcoholic drinks, which are popping up everywhere. iOS 15 is capitalizing on Apple's privacy claims and is also putting "sharing" at the core of its product and service offering. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30minuteCMO.com and follow us on IG @30MinuteCMO

On this week's episode, we continue our global series by diving deep into the world of advertising creatives with Angus Macadam, the former ECD of Dentsumcgarrybowen in London and the current CCO of THOSE Creatives. How do you find and hire the best creatives? What motivates them to do great work? How do you work with clients to create incredible campaigns? And are we seeing a decline in the quali...

In less than two months, the world will be glued to the Summer Olympics in Tokyo. Without a doubt, these will be the strangest Olympics in our lifetimes. Without fans in attendance this year, we wanted to dig deeper into what goes on behind the scenes and how elite athletes prepare for and experience the games. Joining us today is U.S. Olympic swimmer Jordan Wilimovsky. Jordan will be competing in...

This week's show is all about Australia and the marketing landscape there. We are joined by our friend, a veteran of digital marketing, Charles Dangibeaud to cover some of our favorite topics (but with an Aussie twist) - streaming, TikTok, mega platforms, Australia's equivalent of the Super Bowl for ads and more. We also get a taste for Aussie beer and the less-than-stellar Internet connections. H...

On this episode, Alex and Gosha applaud some excellent creative for Realtor.com, discuss tech feuds between Google, Roku, Facebook and Apple, talk rental cars and touch on the Tokyo Olympics. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO

Today's show is about the (very brief) rise and spectacular fall of the Super League - an attempt by elite European soccer clubs to form a new, breakaway league that went absolutely nowhere. Gosha, acting on the behalf of most casual American observers, interviews Alex (an Arsenal supporter) and our guest, Craig Barber (supporting Tottenham) to understand how European club football is structured,...

On today's show, the guys decide to let off some steam. Neither brands nor ads were spared. We discuss a few really bad efforts by brands and their agencies. We also take a look at how countries have hurt or improved their brand reputations during Covid. Staying on the Covid theme, we discuss whether vaccine manufacturers Astra Zeneca and Johnson & Johnson will see long-term reputation damage from...

On today's episode, we revisit the Tweetabix phenomenon and nerd out on some really good creative from McDonald's and a spec ad for KitKat. We also marvel at McKinsey's marketing advice and spend a few minutes talking about the resurrection of Quibi and Kia's global rebrand. Follow us on IG @30MinuteCMO and visit us at www.30minuteCMO.com. Hosted by Gosha Khuchua and Alex McNamara.

On today's episode, we dish out our verdicts on who the winners and losers of the Super Bowl ads wars were. We also talk about a rival to TikTok called Kuaishou that reached a $160B valuation and share a collective chuckle over the excellence that is the Weetabix tweet. Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO. Hosted by Gosha Khuchua and Alex McNamara

In today's show, we dive deep into some big confrontations happening in the world of business and marketing. First, we look into the war waged by Reddit users against Wall Street and how platforms like Robinhood are handling the spotlight. We also turn our attention to the battle between Google and Australian government and news publishers. On the lighter side, we evaluate the recent ad for Dublin...

On this episode, we discuss the latest privacy blunder by Facebook that's driving huge spikes of new users for messenger apps that compete with WhatsApp. We also debate the extent to which the 1st Amendment governs social media usage and look into how marketing organizations set their KPIs. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com or follow us on Instagram @30minu...

Welcome to the new year and the new pod! On this episode, we discuss the new Hilton "Give Gold" referral campaign, the future of social selling, Discovery's foray into streaming and the CIA's site revamp. Visit us on www.30minuteCMO.com or follow us on IG @30MinuteCMO Hosted by Gosha Khuchua and Alex McNamara

For our final episode of the year (and our 25th at that!), we rank our favorite holiday ads and revisit some of the stories we thought were most important from 2020. We want to thank you for giving us a listen this year and for your feedback and questions! We can't wait to ring in the new year with more episodes, great guests and good banter. Hosted by Gosha Khuchua and Alex McNamara Visit us at w...

On today's Ad Talk, we talk about Warner Bros' pivot away from movie theaters, discuss the AGs' case against Facebook, debate whether Equinox can run a hotel and give our 2 cents on the Airbnb IPO. We also give the new Bird Air a severe case of side eye. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO or visit our website at www.30minuteCMO.com.

2020 has been the great accelerator of e-commerce. What technologies are enabling this revolution? What does the future look like? And will this spell the death of physical retail? We sat down with Adam Levene, the founder and HERO, a revolutionary technology that is bridging the gap between traditional and digital retail, to get his thoughts on these topics. Hosted by Gosha Khuchua and Alex McNam...

On today's edition of Ad Talk, Alex and Gosha dish out their Black Friday verdicts and discuss folding screens on new phones and laptops. They also geek out on the new Land Rover Technics and give their opinions on whether the death of gaming consoles has been exaggerated with the release of the new PS5 and Xbox Series X. Follow us on Instagram @30MinuteCMO and visit our new site at www.30minutecm...

What does it take to successfully market a championship NHL franchise? We talk to Patrick Abts of the 2020 Stanley Cup Champions - the Tampa Bay Lightning about the work his team does behind off the ice to ensure long-term success of the club. And we get a firsthand account of how Covid-19 threw a wrench into carefully laid out plans and forced the marketing group to innovate at an incredible pace...

Cannabis is a booming industry, with new brands being born every year. Yet marketing weed is surprisingly difficult. On this show, we speak to Colin Landforce, COO of LTRMN, a Portland-based cannabis brand house about how cannabis brands deal with federal restrictions and how they find opportunities along the way. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO

We discuss how LinkedIn and Instagram got a makeover as well as TikTok fight to live another day. We also wag our finger at Article and other brands who have misleading Black Friday sales and we discuss whether Apple's latest foray into the smart speaker game can help it keep up with Google and Amazon. Hosted by Gosha Khuchua and Alex McNamara. Follow us on @30MinuteCMO on Instagram

What is leadership? How do you scale it? How do you think about the greater good when dealing with an individual? We dive deep into the subject of leadership with Jeremy Cornfeldt, CEO of iProspect - the world's largest performance marketing agency. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO

On today's episode, we talk about Postmates' retail push and the overkill of the subscription model. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO