Wei "Vivi" Ye

The 24/7 Bar

Business EN ↓ 3 episodes

The 24/7 Bar is an always-open space for young marketers to slow down, share stories, and make sense of the fast-moving world of marketing. Through deep dives into brand campaigns, candid career conversations, and personal reflections, the podcast offers both insight and connection. Whether you’re a student preparing to enter the field or an early-career marketer navigating your first steps, this is where you’ll find clarity, inspiration, and community—anytime you need it.

Author

Wei "Vivi" Ye

Episodes

Internet vs. FMCG What These Two Offers Taught Me 06.12.2025 8:03

I sat in two interview rooms and realized they were looking for two completely different versions of me. Let’s talk about how internet and FMCG industries define talent.

“Youth Never Goes Dark” 04.12.2025 7:55

Why would a luxury brand spend millions just to give samples away? In this episode, we break down the strategy behind La Mer’s bold “Youth Never Goes Dark” campaign.

Welcome to The 24/7 Bar 13.11.2025 1:20

The 24/7 Bar is a quiet corner for young marketers to unwind, slow down, and hear real stories from the industry. Hosted by Vivi, this podcast explores early-career choices, unexpected pivots, and the lessons behind campaigns, jobs, and life changes. Sometimes it’s a solo reflection; sometimes it’s honest conversations with friends who’ve taken different paths. If you’re figuring out your directio...