The 22 Show by SaaS22

In this episode of The 22 Show, Tejas Kinger interviews Alex, a leader in the GTM space, discussing the evolution of go-to-market strategies for SaaS companies, the impact of AI, and the importance of understanding customer needs. Alex shares insights from his diverse background, including his journey from music production to tech, and emphasizes the significance of metrics, global strategies, and...

In this episode of The 22 Show, we sit down with SaaS partnerships veteran Isaac Betanzos to unpack one of the most persistent challenges in the industry: why most SaaS partnerships fail. With over a decade of experience building and scaling partner ecosystems across the globe, Isaac shares a masterclass on the strategy, psychology, and tactics required to turn partnerships into a powerful growth...

In this in-depth conversation, SaaS22 host Tejas sits down with Laura Cruickshanks, Co-founder of Atlas, to deconstruct her incredible journey and the tactical playbook behind her team's recent launch success. Laura shares candid stories, hard-won lessons, and the strategies that founders can apply to their own GTM motions in 2025. This isn't just about a launch—it's about building a c...

In this episode, we sit down with Shuba Bhaskaran, a former programmer turned sales leader, to uncover the honest truths behind her transformation—and how she built a sales career grounded in empathy, adaptability, and modern tools like AI.Whether you're a sales professional, founder, startup leader, or just exploring the human side of business, this conversation is packed with real-life stori...

What really happens behind the scenes of a startup accelerator Demo Day? 🚀In this raw and insightful interview, Nick Armstrong, founder of CHIRP, shares his journey through the Startmate accelerator, offering an inside look at how his team pivoted to a conversational AI sales assistant just weeks before their Demo Day pitch. 👉 Discover: • The high-pressure reality of preparing a pitch while over...

What’s the secret to a great partnership? In a refreshingly honest chat, Heather Pertel, Rocketlane’s Head of Alliances, argues it’s all about the human element. Drawing on two decades in SaaS, she shares her journey and the powerful lesson behind her famous "no-assholes policy"—if you can’t build a genuine connection, the deal is destined to fail. This deep-dive covers everything from GTM strateg...

Sneha—a supply chain veteran turned tech founder, shares her inspiring Y Combinator journey. Tired of outdated enterprise software in construction, she and her co-founder (and brother!) built Merlin AI. Sneha demystifies the intense YC application process, highlighting the value of its brutal honesty and the clarity it brings. She reveals the magic of YC's office hours, the power of its tight-...

Meet Ivan, the data-driven co-founder of Stella.expert, whose journey from software development to WhatsApp marketing innovation showcases the power of strategic partnerships in the SaaS world. With a background in IT projects for BMW and Rolls-Royce, Ivan, alongside his co-founder Christian founded Stella.expert to transform conversational marketing via WhatsApp through their partnership with Wat...

Welcome to Episode 2 of The 22 Show by SaaS22. Each week, we bring to you sizzling hot takes from the world of SaaS, AI, CX/EX, and Partnerships. Join us for an insightful interview with Sunil Dutt, Head of Partnerships at DevRev, as he shares his unique journey from Olympic-level martial artist to tech industry leader. Discover how the discipline of martial arts shaped his approach to business st...

Welcome to Episode 1 of The 22 Show by SaaS22. Each week, we bring to you sizzling hot takes from the world of SaaS, AI, CX/EX and Partnerships. In this episode, Asher Mathew, CEO—Partnership Leaders shares the story of the community he founded in 2018 that grew from 50 to over 2,000 members across 95+ countries. The community helps technology partnership professionals connect, learn, and grow thr...