The 2% Club with Rach Hirsch

You’ve tried supplements. Hormone panels. Therapy. Ice baths. Maybe even blaming yourself. But what if the problem isn’t you? In Part Two with Ariana Thacker of MoldCo, we go deep on the invisible issue quietly wrecking women’s health: mold exposure. We talk about why mold is far more common than you think, how it shows up as brain fog, chronic fatigue, anxiety, infertility, pregnancy complication...

The food pyramid we grew up with shaped more than our plates. It shaped our metabolism, our energy, our hormones, and our long-term health. And now? It’s been quietly rewritten. In this episode of The 2% Club , we break down the new food pyramid and why it looks nothing like the one taught in schools for decades. We talk about the shift away from refined carbs and ultra-processed foods, the return...

Wellness used to mean green juice, silent retreats, and being vaguely anti-everything. That era is over. In this conversation, I sit down with  @imuRgency  one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture. We unpack why wellness is no longer crunchy. It’s aspirational. It’...

Is Pilates… over? In this episode of The 2% Club , we unpack the quiet (and not-so-quiet) shifts reshaping the wellness industry right now. From the saturation and softening of Pilates, to how GLP-1s are rewriting consumer behavior, to why hot yoga is suddenly hot again. We also zoom out and talk money. Why founders, capital, and wellness operators are increasingly looking toward Texas, and what i...

In this quickie episode, Rach and Melissa talk about the wellness trends that mattered in 2025 and the products we’re genuinely reaching for as the holidays roll around. The kind of recommendations you hear between bites, not in a branded roundup. Consider this a peek into the group chat.

What if healthcare actually felt good? In this episode, I sit down with Dr. Ryan Greene—founder of Monarch Clubs, the physician-led wellness movement redefining longevity and preventive medicine. We get real about what’s actually worth your time when it comes to health optimization, how Monarch is rewriting the script for women’s health and menopause care, and why their club model is exploding acr...

From LA to NYC to Miami, Sugared + Bronzed has become the go-to destination for a glow that feels effortless but scales like a serious business. In this episode of The 2% Club, I sit down with founder Courtney Claghorn to unpack what it really takes to build a four-wall beauty empire in one of the hardest categories: brick-and-mortar. We get into: The moment she knew S+B could fund her life—not ju...

It’s in your walls, your AC, your almond milk. And it might be the root cause of your brain fog, bloating, breakouts—and burnout. This week on The 2% Club Hot Takes , we’re joined by Ariana Thacker, founder of MoldCo, to talk about the silent health disruptor no one’s paying enough attention to: mold . We dig into: 🦠 Why mold is more common than you think—and why women are way more affected than...

ClassPass promised freedom. But what if it fractured the very industry it claimed to elevate? In this Hot Takes episode, I break down how the rise of fitness-as-a-subscription may have accidentally hollowed out boutique studios—and why the economics of “drop-in wellness” might be hurting your favorite instructors and studios more than you think.

The FDA is getting a makeover—and your favorite wellness brands might not survive it. In this Hot Takes episode, I break down RFK Jr.’s regulatory shakeup, what the GRAS loophole actually is (and why it's finally being closed), how supplements might benefit while processed foods get slammed, and what it means for the future of trust, transparency, and product claims in wellness. CPG founders a...

WeightWatchers, Menopause & the Wellness Rebrand No One Asked For...Hot Takes on GLP-1s, Hormonal Health, and the Real Future of Women’s WellnessIn this Hot Takes episode, I break down WeightWatchers’ latest rebrand into a menopause and GLP-1 health platform. Is it a smart move—or just the same diet culture in a white coat? We unpack what this shift says about the wellness industry, why Gen Z...

When did boutique workouts become more elite than Birkin bags? From Louis Vuitton’s golf line to Celine’s Pilates capsule to the semi-private, invite-only Alo gyms—wellness has officially entered its luxury era. But this goes deeper than just chic leggings. With former fashion exec Melissa Gold Weiss in the mix, we unpack: How SoulCycle changed the way we think about fitness, identity, and apparel...

This week, we’re questioning the science that’s selling you skincare. It started with an Aussie watchdog group uncovering that several “SPF 50” sunscreens… weren’t. And now we’re asking: Who’s actually holding wellness and beauty brands accountable for the clinical claims they make? Inside this Hot Take: ⚠️ Why “clinically proven” often doesn’t mean peer-reviewed or third-party tested 🧴 How sunsc...

Welcome to The 2% Club Hot Takes —your bonus mini episode for bold opinions and behind-the-scenes truths from the business of wellness, wealth, and women building empires. This week: Everyone wants investors—until the term sheet shows up and you realize you just gave up more than equity.😮‍💨 We break down: 1. The emotional rollercoaster of bringing friends onto your cap table 2. Why saying no to...

The votes are in—and the future of wellness is female. In this Hot Takes episode, we reveal the winners of The 2% Club’s Top 10 Women in Wellness list, powered by Wellness Growth Ventures. No pay-to-play. No PR push. Just real recognition for the founders, investors, operators, and creators who are actually shaping the wellness industry from the inside out. We talk through who made the list, why t...

Welcome to The 2% Club Hot Takes —your bonus mini dose of bold opinions and rapid-fire breakdowns on what’s happening in business, beauty, and the wellness economy. This week: We’re building the Top 10 Women in Wellness list we wish existed. No PR machines. No sponsorship slots. No founders with inflated follower counts and hollow brand stories. Just real nominations—from the people who are actual...

To close out Season 1, I’m doing something a little different. This episode is for the DM-ers, the money-anxious, the investing-curious, and anyone who's ever felt behind. You asked—and I’m answering: 💸 Why I didn’t invest my first big check 💭 My own journey with money anxiety (yes, even with a Wall Street background) 📉 What inflation really means for your future 🏠 Why “waiting for the right t...

Welcome to The 2% Club Hot Takes —your bonus mini dose of bold opinions and rapid-fire breakdowns on what’s happening in business, beauty, and the wellness economy. This week: A major wellness conference is giving top billing to a man currently under SEC investigation —with accusations of fraud from the very community this industry claims to protect. So we’re asking: Why does the wellness world ke...

No trends. No shortcuts. Just consistency, clarity, and millions of views. This week on The 2% Club , we sat down with Toya , co-founder of the viral fitness brand Juice & Toya , to talk about how she turned YouTube workouts into a real business—and why discipline beats motivation every time. We get into: - How they built a 7-figure fitness brand with zero outside funding - Turning content int...

Welcome to The 2% Club Hot Takes—your bonus mini dose of bold opinions and rapid-fire breakdowns on what’s happening in business, beauty, and the wellness economy. This week: ELF dropped $1 billion on Hailey Bieber’s two-year-old brand Rhode. Is this the smartest beauty M&A play of the year—or did they just pay peak price for a vibe? We break down the Kylie Cosmetics comparison, DTC saturation...

She didn’t just make leggings. She made softness a strategy. 💫 This week on The 2% Club , we sit down with Michelle Wahler , co-founder of Beyond Yoga , to unpack how she built one of the most beloved, body-inclusive activewear brands in wellness—and scaled it all the way to acquisition without compromising her values. We dive into: 🧘‍♀️ Why softness, comfort, and stretch were radical design cho...

Most workouts were made for men’s bodies. Pvolve is here to change that—for good. This week on The 2% Club, we sit down with Julie Cartwright, President of Pvolve, the science-backed, celeb-loved functional fitness method that’s transforming the way women move. We get into: ⚡ Why traditional fitness fails women—especially hormonally 📉 The long-term mental and physical impact of skipping movement...

What started as a solo walk for mental clarity and confidence turned into a global wellness movement—and a booming business. This week on The 2% Club, we sit down with Mia Lind, the creator of Hot Girl Walk, to talk about how she turned a TikTok trend into a powerful brand that women all over the world are walking (literally) toward. In this episode, we cover: 🚶‍♀️ Why walking + mindset = the new...

Jes Workman didn’t just build a photography business—she built a brand . One that’s graced the pages of Vogue , booked out years in advance, and become synonymous with deeply emotional, impossibly chic wedding imagery. In this episode, Jes pulls back the curtain on what it really takes to go from solo creative to industry icon—without burning out or selling out. We get into: How she worked her way...

Let’s be honest—most of us don’t floss. But what if your flossing routine was not only effortless… but kind of chic? We sat down with Sam Coxe , the powerhouse behind Flaus , the world’s first eco-friendly electric flosser shaking up a very overlooked space: your mouth. We talk about: Why flossing matters more than you think (yes, it impacts mental health too!) The wild connection between oral hea...