1851 Growth Club

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise

Business EN ↓ 58 episodes

A TRANSPARENT, HONEST, INCLUSIVE APPROACH TO FRANCHISE GROWTH FOR FRANCHISEES, FRANCHISORS AND FRANCHISE BROKERSGrowth Club is a sales/growth consultancy hyper-focused on doing franchising the right way. It is on a mission to disrupt franchising. When you are on a mission to disrupt, you must continue to challenge the status quo. We do this for prospective franchisees, franchisors and franchise brokers. We didn't have this in our plan. Too many franchisors have unrealistic goals and are hyper focused on selling vs awarding franchises. Thus, we didn't think we could achieve what = winning again...

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1851 Growth Club

Episodes

1851 Growth Club: What is Franchising? 29.06.2023 7:25

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Franchising is an important opportunity for individuals and businesses to invest in an established and proven business model. There are three types of people or businesses that enter franchising: candidates looking to build wealth or find a lifestyle fit, franchisees who want to operate a franchise brand and suppliers see...

1851 Growth Club: We Coach Without a Requirement to Buy 29.06.2023 2:31

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Want 1851 Growth Club to vet opportunities for you? You can engage us to guide you through the research phase or the entire process. In many of these coaching situations, there won't be a commission paid, as we won't convince you to go with a brand that MUST be in our inventory. How to Get Started: Check Out 1851: The Ind...

1851 Growth Club: Full Franchise Sales Lead-to-Close 29.06.2023 4:09

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise While this service is reserved for Premium Growth Club Membership, we will manage the complete sales process – positioning, marketing, qualification, candidate nurturing, decision day, and sale. How is 1851 Growth Club different? Unlike other FSOs, we have built our broker network, facilitate lead generation, and le...

1851 Growth Club: We Don't Lead the Witness 29.06.2023 3:07

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise In many sales situations, you say you are passionate about pizza yet are told you should buy another industry. Why? Higher commissions are paid by that brand. This is unfair to you. You end up being convinced that your “personality” is a fit. Why do we take this approach? 1851 Growth Club believes success is b...

1851 Growth Club: What is Winning in Franchise Growth? 29.06.2023 4:03

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying or planning an exit. When it comes to winning, the rate of a franchisor's growth should be aligned with maintaining profitability. Remember, franchisors earn more from royalti...

1851 Growth Club: Honest Commission Model 29.06.2023 6:29

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise When buying a franchise, you pay a franchise fee. Fees have skyrocketed over the last few years to pay commissions to the broker who said they “coach you for free” and then to the outsourced sales team who is NOT on the franchisor's team. 1851 Growth Club does not operate that way. We value transparency and wa...

1851 Growth Club: Fractional Director of Franchising or Marketing Manager 29.06.2023 2:04

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise To really grow your franchise brand, you must show proof of concept and a true return on investment. You must have a clear positioning of the opportunity (we call this the why you/why now). And, you have to have clear metrics/data (build predictability in the funnel). We perform a franchise viability study and then go to...

1851 Growth Club: We Help You Qualify Leads 29.06.2023 3:01

The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Franchisors, want to accelerate your sales process? The 1851 Growth team will help you qualify your candidates. We offer a service that is not retainer-based service, but rather hourly, as your lead volume will change month-to-month. We don't just ask your candidates if they have the money and right territory, but instead...