1851 Growth Club
The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise
A TRANSPARENT, HONEST, INCLUSIVE APPROACH TO FRANCHISE GROWTH FOR FRANCHISEES, FRANCHISORS AND FRANCHISE BROKERSGrowth Club is a sales/growth consultancy hyper-focused on doing franchising the right way. It is on a mission to disrupt franchising. When you are on a mission to disrupt, you must continue to challenge the status quo. We do this for prospective franchisees, franchisors and franchise brokers. We didn't have this in our plan. Too many franchisors have unrealistic goals and are hyper focused on selling vs awarding franchises. Thus, we didn't think we could achieve what = winning again...
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Author
1851 Growth Club
Category
Podcast website
Latest episode
Oct 19, 2023
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Episodes
1851 Growth Club: Commission Structure 18.10.2023 2:41
The Growth Club commission model is set at $20,000 per deal done. Our universal commission structure removes some of the politics common within broker networks, ensures no franchisors get blacklisted for saying “no” and helps tell the right stories to the right franchisees. Is this for everybody? No. But for those looking for a higher volume of quality deals, we can offer you a transpa...
1851 Growth Club: Broker Networks 18.10.2023 1:22
Think of us as another asset that you can leverage to make your drive as an entrepreneur more successful. At The Growth Coach, we want you to be a part of other broker networks. If you can use all these great networks to coach the right way with transparency and honesty, then being a part of The Growth Club is very simple — it is another model that can be impactful to your portfolio. Just li...
1851 Growth Club: What You Get as Broker 18.10.2023 1:30
You would never join a club without asking what you get as part of being included, right? With The Growth Club, you gain access to our marketing engine, 1851 engine, website development resources, and our inventory. And we aren't exclusive — we want you to use us as part of your tool kit, not as the only tool in your toolbox. 1851 landing page Access to 1851 inventory Monthly strategy calls...
1851 Growth Club: Transparency in the Buying Process 18.10.2023 2:07
At the 1851 Growth Club, our approach is rooted in honesty. The Growth Club believes in above-board dealings post-disclosure. We intend to shift the norm in the industry. The reality is that nobody works for free. Brokers, coaches, and consultants, while valuable assets to the franchise community, get paid for their services. They typically receive a cut from the franchise fee in exchange for coac...
1851 Growth Club: Welcome to Use Other Networks 18.10.2023 1:56
Greed is the killer of greatness. Thus, at 1851 Growth Club, we believe in empowering you with the freedom to work within any broker network. 1851 Growth Club is on a mission to improve franchisee education and franchisor growth (someone who scales impacts the zor tremendously). Thus, if you are on that mission with us, we want you to win. Winning for you will be in the volume of the RIGHT deals....
1851 Growth Club: Define Why You Why Now 18.10.2023 1:22
Why You? Why Now? The concept is simple: Why should someone care about a particular franchise brand and why should they engage with it at this particular moment? The 'why you, why now' statement serves as a key message in franchise sales and communications, facilitating the conversion from first impression to inquiry. It should be succinct and compelling, much like a successful elevator pitch or p...
1851 Growth Club: What is Winning in Franchise Growth? 18.10.2023 4:03
Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying or planning an exit. When it comes to winning, the rate of a franchisor's growth should be aligned with maintaining profitability. Remember, franchisors earn more from royalties rather than franchise fees — having fewer profitable franchises can...
1851 Growth Club: Full Franchise Sales Lead-to-Close 18.10.2023 4:09
While this service is reserved for Premium Growth Club Membership, we will manage the complete sales process – positioning, marketing, qualification, candidate nurturing, decision day, and sale. How is 1851 Growth Club different? Unlike other FSOs, we have built our broker network, facilitate lead generation, and leverage the power and authority of 1851 Franchise. Also, when paying commissio...
1851 Growth Club: We Help You Qualify Leads 18.10.2023 3:01
Franchisors, want to accelerate your sales process? The 1851 Growth team will help you qualify your candidates. We offer a service that is not retainer-based service, but rather hourly, as your lead volume will change month-to-month. We don't just ask your candidates if they have the money and right territory, but instead dive into their story, their passions and their concerns so that you can com...
1851 Growth Club: We Coach Without a Requirement to Buy 18.10.2023 2:31
Want 1851 Growth Club to vet opportunities for you? You can engage us to guide you through the research phase or the entire process. In many of these coaching situations, there won't be a commission paid, as we won't convince you to go with a brand that MUST be in our inventory. How to Get Started: Check Out 1851: The Industry's Leading Franchise News Publication: https://1851franchise.com/ Join U...
1851 Growth Club: We Don't Lead the Witness 18.10.2023 3:07
In many sales situations, you say you are passionate about pizza yet are told you should buy another industry. Why? Higher commissions are paid by that brand. This is unfair to you. You end up being convinced that your “personality” is a fit. Why do we take this approach? 1851 Growth Club believes success is best matched with your passion and goals, and should not be dictated by a comm...
1851 Growth Club: Honest Commission Model 18.10.2023 6:29
When buying a franchise, you pay a franchise fee. Fees have skyrocketed over the last few years to pay commissions to the broker who said they “coach you for free” and then to the outsourced sales team who is NOT on the franchisor's team. 1851 Growth Club does not operate that way. We value transparency and want our partners to focus on their success. In support of that, we have a flat...
1851 Growth Club: When Buying a Franchise, What Can I Afford? 18.10.2023 3:13
When considering buying a franchise, it's crucial to carefully analyze all financial aspects of the business, including fees and average unit volume. Look for a franchise that aligns with your financial capabilities and growth potential. Consider factors like franchise fees, operational costs, payback period, and potential profits. It's not always about having all the cash upfront — qualitie...
1851 Growth Club: How to Determine the Right Franchise 18.10.2023 5:56
Becoming a franchise owner is a beautiful thing, however, there is very little guidance on how the process work. At www.1851franchise.com, we take an honest approach to the buying process -- doing our very best to give you, the #franchise buyers the right tools when finding the right #franchiseopportunities How much can you afford to invest? What are you passionate about? How do you perform due di...
1851 Growth Club: How Franchising Works 18.10.2023 7:54
Franchising offers 4,000 brand opportunities for buyers who are financially qualified and ready to invest. Franchising is a time-tested business model where franchisees gain the rights to operate under a franchisor's established brand, benefiting from a proven business structure, marketing strategies, and ongoing support. But successful franchising requires a balance between entrepreneurial indepe...
1851 Growth Club: Define Why You Why Now 18.10.2023 1:22
Why You? Why Now? The concept is simple: Why should someone care about a particular franchise brand and why should they engage with it at this particular moment? The 'why you, why now' statement serves as a key message in franchise sales and communications, facilitating the conversion from first impression to inquiry. It should be succinct and compelling, much like a successful elevator pitch or p...
1851 Growth Club: How Do You Budget for Franchise Growth? 18.10.2023 4:13
Budgeting for franchise growth is very brand- or category-specific and must take into account competition from brokers, advertising and all other parties aiming to attract the candidate's attention. A common approach to franchise budgeting is to consider the franchise fee as the cost of acquisition, but it is also crucial to understand the deal value, which is the expected royalty over a certain p...
1851 Growth Club: What is Winning in Franchise Growth? 18.10.2023 4:03
Winning in franchise growth is subjective and depends on the specific goals and vision of each brand, which can range from scaling up, diversifying, or planning an exit. When it comes to winning, the rate of a franchisor's growth should be aligned with maintaining profitability. Remember, franchisors earn more from royalties rather than franchise fees — having fewer profitable franchises can...
1851 Growth Club: Fractional Director of Franchising or Marketing Manager 18.10.2023 2:04
To really grow your franchise brand, you must show proof of concept and a true return on investment. You must have a clear positioning of the opportunity (we call this the why you/why now). And, you have to have clear metrics/data (build predictability in the funnel). We perform a franchise viability study and then go to work enhancing your offering. As your fractional director of franchise sales...
1851 Growth Club | Selling Franchises, Growing Franchises, Building Franchises 18.10.2023 4:32
Entering the world of franchising can be daunting at first but immensely rewarding, both financially and personally. 1851 Growth Club was established to help both new and seasoned franchisees navigate the complex world of franchising. Being successful in franchising is not a sprint, but a marathon. How to successfully grow, scale and exit starts with having the right plan and having a partner who...
1851 Growth Club: How to Determine the Right Franchise 17.10.2023 5:56
The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Becoming a franchise owner is a beautiful thing, however, there is very little guidance on how the process work. At www.1851franchise.com, we take an honest approach to the buying process -- doing our very best to give you, the #franchise buyers the right tools when finding the right #franchiseopportunities How much can y...
1851 Growth Club | Selling Franchises, Growing Franchises, Building Franchises 30.06.2023 4:32
The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Entering the world of franchising can be daunting at first but immensely rewarding, both financially and personally. 1851 Growth Club was established to help both new and seasoned franchisees navigate the complex world of franchising. Being successful in franchising is not a sprint, but a marathon. How to successfully gro...
1851 Growth Club: Broker Networks 30.06.2023 1:22
Think of us as another asset that you can leverage to make your drive as an entrepreneur more successful. At The Growth Coach, we want you to be a part of other broker networks. If you can use all these great networks to coach the right way with transparency and honesty, then being a part of The Growth Club is very simple — it is another model that can be impactful to your portfolio. Just li...
1851 Growth Club: When Buying a Franchise, What Can I Afford? 29.06.2023 3:13
The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise When considering buying a franchise, it's crucial to carefully analyze all financial aspects of the business, including fees and average unit volume. Look for a franchise that aligns with your financial capabilities and growth potential. Consider factors like franchise fees, operational costs, payback period and potential...
1851 Growth Club: How Franchising Works 29.06.2023 4:32
The 1851 Growth Club Podcast | Helping you buy, sell and grow your franchise Franchising offers 4,000 brand opportunities for buyers who are financially qualified and ready to invest. Franchising is a time-tested business model where franchisees gain the rights to operate under a franchisor's established brand, benefiting from a proven business structure, marketing strategies, and ongoing support....
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