The 12 Hub Podcast

Send us Fan Mail Are Jordans dead? Discover why Adidas is gaining market share and how the Supreme resale market is shifting in 2026. Watch now! In this unfiltered episode of The 12 Hub Sneaker Podcast, the crew dives deep into the shifting landscape of street culture, athletic footwear, and digital media. The discussion balances casual pop-culture commentary—ranging from awkward Fourth of July ba...

Send us Fan Mail Is the sneaker resale market officially dead? Discover how the game changed and how to flip your collection for profit. The golden age of sneaker collecting has shifted, leaving many enthusiasts holding onto "brick after brick." In this episode of the 12 Hub Podcast, Hugh, Drew, and John dive deep into the current state of the footwear industry, discussing the massive ma...

Send us Fan Mail The sneaker resale market is changing fast. We break down liquidating massive shoe collections and Nike's anti-bot rules. In this unfiltered look at modern street culture and media infrastructure, we deconstruct the macro shifts flattening the hyper-premium footwear economy. As veteran collectors pivot toward liquidating high-volume archives—including iconic silhouettes like...

Send us Fan Mail Are Nike SB Dunks falling off? Master the sneaker market and expose reseller scams in this deep-dive strategy guide. Watch now! In Episode 56 of the Twelve Hub Sneaker Podcast, the crew breaks down the massive structural shifts rocking streetwear culture, resale platforms, and performance footwear retail pipelines. This deep-dive analysis unpacks the instant buying remorse behind...

Send us Fan Mail Is sneaker reselling dead? Discover why top creators are liquidating collections and how to survive the 2026 market shift. The digital landscape for footwear enthusiasts and collectors has fundamentally shifted from a passionate community into a highly transactional marketplace. In this episode of The 12 Hub (Episode 55), the crew breaks down the critical realities facing modern s...

Send us Fan Mail In Episode 54, the crew breaks down the erratic landscape of the 2026 sneaker resale market, digital culture, and personal financial cautionary tales. We dive deep into the technical flaws behind the latest Travis Scott raffle system, the ongoing Travis fatigue, and why Nike is aggressively dialing back production on the iconic Air Jordan 1 silhouette. The conversation shifts from...

Send us Fan Mail Is the Jeff Staple Pigeon Dunk iconic or just a genius marketing scam? We break down the true cost of hype in streetwear. In this raw episode of The 12 Hub, we tackle the polarizing legacy of Jeff Staple, debating whether his legendary NYC Pigeon Dunk represents authentic cultural impact or simply high-level marketing manipulation. We dive deep into upcoming sneaker releases, incl...

Send us Fan Mail We welcome Shomi Patwary and share unheard stories about the early years of Drake, raw marketing secrets and UMG blueprint tricks. In this deep-dive podcast episode, two music industry veterans strip away the smoke and mirrors of major label ecosystems, exploring what it truly takes to sustain a career in the modern streaming era. Drawing from firsthand experiences navigating the...

Send us Fan Mail Is the Audemars Piguet AP Swatch collab a brilliant luxury entry point or a plastic scam? Here is the brutal truth... In this raw, unfiltered episode, we dissect the absolute madness surrounding the recent Audemars Piguet x Swatch collaboration. As day six of global lines wraps up from Atlanta to Mumbai, we dive deep into the microeconomics of the modern streetwear secondary marke...

Send us Fan Mail Ranked: Best SB Dunk collabs of all time! We debate Travis Scott, Jeff Staple & drop exclusive Drake stories on Ep. 50. To celebrate our milestone 50th episode, the crew dives deep into the ultimate sneaker culture debate: what truly sparked the modern Nike SB Dunk revival? We unpack Complex’s controversial top sneaker rankings, dissecting heavyweights like the Diamond Supply...

Send us Fan Mail Is the AP x Swatch collab a genius move or a weird flex? We dive into Nike's "Social Experiment" and the pink Travis Scott J1. The Twelve Hub Sneaker Pod is back after a two-week hiatus to dissect the most chaotic week in sneaker culture. Hugh and Drew break down the controversial Audemars Piguet x Swatch collaboration—is a mechanical movement in a plastic pocket wa...

Send us Fan Mail Is the "Kobe Hype" just revisionist history? We deep-dive into why Nike is losing its grip on 2026. In Episode 48 of the 12 Hub Podcast, we tackle the controversial Brian Windhorst take on Nike’s declining revenue and the supposed death of the basketball superstar. As resale markets shift, we analyze the "Yachty Wave" of patent leather Air Force 1s and why Reeb...

Send us Fan Mail Are Nike SB Air Force 1s the next Jordan 4? We break down the Palace riot and the truth about Tesla. In Episode 47, Kari, Dru, H and Eddie dive deep into the shifting landscape of Sneaker Culture and Street Ethics. We analyze the recent Palace x Nike Air Max 95 drop in New York, exploring why "street code" caused a riot over a shoe currently sitting at retail. The conver...

Send us Fan Mail Nike is losing its grip. See how Anta is quietly building a sportswear empire that’s coming for the Swoosh’s crown in 2026. In this deep-dive, we break down the seismic shift in the global sportswear market. For decades, Nike enjoyed unrivaled brand equity, but a combination of geopolitical tension and the "Guo Chao" (National Wave) movement has ignited a massive consume...

Send us Fan Mail Nike stock is crashing after a viral branding photo. We break down the marketing fail, upcoming Travis Scott drops, and more. In Episode 45 of the 12 Hub Sneaker Podcast, Hugh, Drew, and John dive into the controversy surrounding a viral Nike marketing "pitch" that features disturbing imagery of a man branded with the Swoosh. We analyze how this impacted Nike’s stock mar...

Send us Fan Mail Jordan 1 Nigel Sylvester access, the truth about Supreme x Margiela, and why the sneaker market is officially "boring." In Episode 44of The 12 Hub Podcast, Hugh and Drew dive deep into the current state of sneaker culture, from the exclusive access "W" on the Nigel Sylvester "Better With Time" Jordan 1 Lows to the absolute tanking of the CPFM market....

Send us Fan Mail Jordan 1 Union price spikes and the "dead" resale market. Why sneaker culture is shifting and how to avoid overpaying in 2026. The sneaker landscape is undergoing a massive transformation. In this session, the crew dives deep into the volatility of the secondary market, specifically the unexpected price jumps of the Jordan 1 Union and the controversial ABC Advisory Board...

Send us Fan Mail Caskets, copping Wolf Grey 5s, and the "I don't see color" debate. We’re breaking down the wild return of the Supreme Casket. In Episode 42 of the Twelve Hub Sneaker Podcast, the crew dives into the absurdity of modern streetwear and the social politics behind the mic. We start with the viral aftermath of the Supreme Casket and why Titan Casket is officially watchin...

Send us Fan Mail Did Supreme just drop the most useless accessory of all time? From $4,000 coffins to the truth about the "Big Bubble" Air Max 95, we’re breaking down this week's wildest drops. In this episode of the 12Hub Sneaker Podcast, we dive deep into the madness of the Supreme Spring/Summer season launch. We discuss the nerve-wracking experience of trying to manual-cop a full...

Send us Fan Mail Stop paying $3,000 for designer pants. In episode 40, we’re exposing the luxury fashion "scams," hunting for 75% off steals, and debating if ASAP Rocky can actually design a shoe. Hugh and the crew dive deep into the current state of the market, from the "unheard of" brands taking over to the massive Saks Off Fifth extension sale. We discuss the ethics of &quot...

Send us Fan Mail Is Drake really wearing fake Jordans, and why is every "influencer" suddenly going broke for Balenciaga? We’re diving deep into the Super Bowl halftime spectacle, Bad Bunny’s signature kicks, and the toxic state of Reddit sneaker communities. In this episode of the 12oot Podcast, the crew breaks down the intersection of high fashion, hip-hop culture, and the current stat...

Send us Fan Mail Is the sneaker market finally recovering, or are we just addicted to the hype? From selling Undefeated 4s live on air to the "Cold to Touch" authentication drama, we’re breaking down the industry's biggest fails and wins. In this episode of the Twelve Hub Weekly Podcast, we dive deep into the current state of sneaker culture, resale markets, and the controversial ma...

Send us Fan Mail Be amongst the first to experience VAULT. Sign up for exclusive rewards and to be notified when they launch @ https://waitlist.usevault.app/ Reselling is broken, but AI might be the cure. We sat down with the founders of Vault to see how they’re automating the hustle for collectors and power sellers alike. In this episode, Hugh and Drew deep dive into the future of sneaker culture...

Send us Fan Mail #12hubsneakerpodcast #SneakerCulture #JordanRetro #SneakerPodcast #Yeezy #SneakerOfTheYear Are lace swaps ruining sneaker culture or is it just personal expression? We address the Reddit beef, break down a $10k Virgil Abloh sample, and argue over the definitive Sneaker of the Year list. Detailed Summary: In Episode 36 of the 12 Hub Sneaker Podcast, the crew returns from hiatus to...

Send us Fan Mail #12hubsneakerpodcast #Sneakerhead #JordanBrand #SneakerCollection #NikeSB #SneakerMarket Is sneaker collecting ruining your finances? We break down a $200k debt confession, why we're selling off "grails," and why the new Jordan releases might sit on shelves. Detailed Summary In this episode, we dive deep into the current state of the sneaker market. We start with a...