The $100 MBA Show

Not all customers are created equal. Some require a greater investment of time and resources before your business can see a return. Frankly, it’s not always worth it. In today’s episode, hear how we identify the best customers for our products. By going after those who need the least convincing, you can market with maximum efficiency. Click play to find out how! #btn_1_2a93752f5900eebe99baf810059e...

Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions – and why it often doesn’t. Don’t throw money away! Click play, and find out why some swag is a better investment than others. SUBSCRIBE ON APPLE PODCASTS St...

A while back, Kevin Kelly wrote a game-changing blog post called “1,000 True Fans”. In it, he argued that an entrepreneur can make a stable living with only 1,000 customers – provided they were exceptionally loyal followers. So how do you make it happen? It’s more realistic and achievable than you might think. In today’s episode, we outline the 7 steps you can take to convert casual audience membe...

Is your business struggling? Are you thinking about throwing in the towel? Not so fast! Before you decide to pull the plug, there are a few questions you should ask yourself. Starting over (or getting out of entrepreneurship altogether) may be the right move, but you owe it to yourself to make sure! By asking yourself these few questions – and answering them honestly – you can determine whether or...

This week’s must-read for the entrepreneur is Money: Master the Game by Tony Robbins. Robbins is a giant in the motivational speaking and self-help industries and this is his first book in over 2 decades. In it, he teaches readers how to make their fortune by being smart investors instead of simple consumers. Omar runs through Robbins’ 7 steps to financial independence and highlights the takeaways...

It’s Q&A Weekend on The $100 MBA Show! In today’s episode, we take a question from a listener who noticed that we use Zendesk for our Customer Support needs and wants to know why. Let’s be clear: this is not an advertisement. Zendesk isn’t sponsoring this in any way, shape or form. But it is an important question. The answer may help you decide if Zendesk, one of its competitors, or plain ol’ emai...

Entrepreneurs know the struggle: building a business while earning a living is no easy feat. One increasingly popular side-hustle is Uber, the famous ride-sharing service that has taxi companies shaking in their boots. In today’s Q&A session, we field a question from a listener who wants to take advantage of Uber’s flexible hours. Can they earn the cash they need while working on their company? We...

Being interviewed for a colleague’s podcast, blog or vlog can be a major marketing coup! To make the most of the opportunity, you’ve got to prepare. In today’s episode, Omar shares what he’s learned from dozens of interviews with fellow entrepreneurs. Tune in to hear his tips, tricks and tactics for finding your voice, rehearsing, and gaining credibility to a whole new audience. Plus, it’s Free Ri...

Your existing customers are your biggest asset. How often should you email them? You put a lot of work into earning their business, so don’t waste the chance to build on that trust! In today’s episode, we outline all the reasons a sustained email relationship is the best way to leverage sales into more sales. Plus, we discuss how to do so in a way that’s genuinely valuable – not annoying. Click pl...

Small businesses need creativity, drive, and ingenuity to succeed. They don’t need big investors, big budgets, or the big hassles that come with them. In today’s episode, we show you 10 (or so) examples of hugely successful companies that were built from the ground up by bootstrapping entrepreneurs. From teams as small as 2 people with as few as 10 customers, these companies have shown what a lean...

We know content marketing works, but what are the best ways to convert that valuable content into sales? One proven method is content upgrades. Content upgrades allow you to leverage the success of your existing content by offering more. They can drastically increase the size of your email list and move the relationship between yourself and the customer forward. Our own email list grew 25% by usin...

You want to write a book. You know you should write a book. But most people who aren’t professional writers think they don’t have the time or skill to actually pull it off. Well, today’s special guest teacher has news for you! You have the skills, you have the time, and you can do it. Tucker Max has written 3 New York Times #1 best-sellers, and he didn’t do it the old-fashioned way. He’s got an ef...

Thinking about starting a podcast? At least one of our listeners is, but they’ve got a very important question first: What does it cost? It’s Q&A Weekend, and today we break down what you’ll have to spend to get your podcast up and running. Pre-production costs, recording costs, post-production costs; we cover it all. We also give our recommendations for the best equipment and software available t...

It’s time for Q&A Weekends! On today’s episode, we tackle one listener’s very specific—and very important—question: what are the benefits of getting your business B-Corp certified? Have no idea what that is? Well, this is the podcast for you! While the legal intricacies are complex, it’s for businesses that want to make a positive difference in the world. The benefits of earning the label are well...

We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest conversion rates. It’s all about the value and the analytics. Click play! SUBSCRIBE ON A...

Starting a side business while working a full-time job? On today’s episode, we show you how to use your weekends to maximum effect. By following a few simple rules, you can maximize your efficiency on the two days that matter most. Also, IT’S OUR 600th EPISODE! To celebrate, we’ve got a HUGE giveaway for EVERYONE who listens today! Click play to get the content and the gift—you win twice! SUBSCRIB...

What’s the best approach to networking? Should you try to build the biggest network possible, or forge the closest relationships possible? Should your network be deep or wide? Or both? Is both even possible? In this episode, we discuss the art of making friends in business. Click play, and learn how to earn the most valuable resource of all: the camaraderie of your fellow entrepreneurs. SUBSCRIBE...

Thinking about a short-term business collaboration? There are a few things you’ll want to consider. It requires careful planning and forethought to make sure that everyone gets an equitable share of the workload, the risks, and—of course—the profits. Different skill sets, goals, and even personal chemistry all have to be accounted for. In this episode, Omar shares the keys to collaborating effecti...

Want to design products that keep customers coming back for more? That’s the topic of this week’s must-read book for the budding entrepreneur. Hooked by Nir Eyal teaches you how to create products that don’t just solve problems—they form habits. By focusing on your customers’ specific motivations and triggers, you can create something they’ll use automatically, without even thinking about it. It’s...

Let’s face it, jumping into full time entrepreneurship can be quite stressful. People tend to worry about their benefits – especially their Health Care coverage. Today’s episode will be about Health Care coverage options for start-up and seasoned entrepreneurs alike. Worry no more and hit play! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscribe Give us a Rat...

It’s hard to know what to focus on when it comes to branding, especially in the Service Industry. In today’s episode, Omar will talk about his personal insight on which brand will actually make you stand out among the rest. Got yourself stuck in the same dilemma? Do you have the same question? Listen up! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscribe Giv...

Do you like writing but don’t know where to start? Worry no more! Today, you’ll learn how to get the ball rolling and how to get your ideas on paper while making things a little easier on yourself. Excited? Hit Play! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic...

Sports is a multi-billion dollar industry. People all over the world love it! Good thing there’s more than 1 way to build a business around it. Learn to leverage the power of sports. Go ahead and hit play! < SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscribe Give us a Rating & Review Today’s Sponsors: It’s the number one online scheduling tool for busy fun-l...

Communication is vital in every business, and Slack can definitely help you with that! Today we’re going to talk about how cool and effective this software is. And yes, we’ll let you in on 5 powerful ways to use Slack in your business. Curious? Press play right now! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscribe Give us a Rating & Review Today’s Sponsors...

Acquiring a customer takes time, effort and money. It’s harder than most people think. So when you do get a customer, you have to take care of them, you continue to give them value and you do everything you can to keep them happy. A customer who has bought from you already is easier to sell to than someone who has no idea who you are or what your business is about. So in this lesson, let’s learn a...