The 10-Minute Product Podcast

In this two-part compilation, Christian and Jonas tackle one of the most common and least honestly discussed challenges in product leadership — landing in an organisation where something is fundamentally off, and figuring out what to do about it. Part one is about diagnosis. Using a simple framework of three Ps — People, Product and Process — they walk through how to read the symptoms of a dysfunc...

Product management is your craft. But walking into a broken organisation? That's a change management exercise. In this episode, Christian and Jonas make the case that product leaders need to step outside the product playbook and borrow from change management, organisational design, and leadership theory. The conversation covers the dangers of sparking a "revolution," why you should a...

This will happen to everyone at some point in their career; joining an organisation where something is ‘wonky’. The trick is how to deal with it.  In this episode, Christian and Jonas break down the 3 Ps framework — People, Product and Process — and walk you through the exact method for diagnosing what's really wrong when you land in a new organisation. You'll learn: Why being subtle when...

In this episode of the *10-Minute Product Podcast*, we build on last week's topic of leading effective product reviews with executive stakeholders. This time, we zoom out and discuss what happens *outside* the review meeting: how to ensure your product strategy connects meaningfully with your company's strategy. Jonas and Christian explore why “product island” is such a common trap and how...

In this episode, Christian and Jonas dig into a universal product leadership challenge: how do you translate complex product work into clear, high-impact decision-making at the executive level? We explore why sharing detailed backlogs, plans, and spreadsheets in Product Reviews often derails discussions — and how shifting perspective from tasks to signals enables better alignment, trust, and outco...

The pressure on Product Leaders to integrate AI is immense. But where do you start? How do you implement it? And how do you know if it's even working? In this special compilation episode, Christian and Jonas combine their essential 3-part AI trilogy into one definitive guide. They cut through the hype to give you a practical, step-by-step playbook for turning AI buzz into real product value. I...

Over the past few weeks on The 10-Minute Product Podcast, we’ve explored how product leaders can approach AI — from identifying the right use cases to implementing solutions effectively. In this final episode of our AI trilogy , we bring it all together: 👉 How do you actually measure success with AI in your product portfolio? Here are some highlights from our discussion: 📏 Define success early B...

Your CEO just said, "We need 10 AI initiatives by Monday!." Now what? The pressure is on product leaders  to integrate AI into our products, but the path forward is anything but clear. Making the wrong choice can cost you in development time or customer value. In this episode, we break down the four fundamental pathways for AI implementation. We'll help you understand when to license...

Everyone is talking about AI, but where do you actually start? The pressure on product leaders to "just add AI" can lead to costly mistakes and dead-end projects. In a trilogy on AI for product leaders, we start with the most important thing: use cases. AI is not a magic solution; it's a new tool for solving existing customer needs. Where should you start? Start by mapping your curre...

The true test of leadership isn't avoiding mistakes—it's how you respond when they happen. This episode is a guide to leading yourself through those critical moments. Through their own stories of fumbles and flawed decisions, Jonas and Christian show how self-reflection and transparency can transform a simple error into your most valuable experience. Episode summary: In product leadership, making...

In this episode of the 10-Minute Product Podcast, we’re diving into a concept that might just change how you lead: Product as a Service . Think your job is to “own the roadmap”? Think again. Think being the “CEO of the product” still flies in 2025? Yikes. We break down: 🔥 Why being precious about “your” product is a fast track to isolation. 🧩 How great product teams serve the whole org (without...

Customer segmentation is difficult. Some now obvious things apply to many people, such as sending emails or scheduling calendar invites. Some things apply to smaller groups, say bookkeeping for small businesses. As you dive deeper, segmenting users by relatively obvious dimensions such as business vertical, geography, regulatory framework and other large filtering only goes so far. What methods ca...

In our latest episode of the 10-Minute Product Podcast, we unpack essential strategies for aspiring Chief Product Officers during interviews. Discover why securing the right mandate is crucial for success—and learn the questions to ask to uncover organizational dynamics, clear mandates, and potential pitfalls. From probing team alignment to spotting red flags in company culture, this episode guide...

The role of a product leader is to have a maximum impact through the Product organisation - and this means pushing back on the high volume of often conflicting priorities from stakeholders and customers which will tie up your roadmap and resources that will distract you without end. Saying NO constructively is a hard skill to master without upsetting stakeholders and team - all the while they loos...

What career advice would you give a younger version of yourself? In this episode we will give the pointers from the experience we have gained from 20 years in Product Management.  We all know the feeling; our industry is constantly changing and we are under pressure to always adapt our skills and knowledge to stay relevant. Just in the past 2 years, the global stagnation and layoffs in the tech in...

Roadmaps! Who hasn’t been asked for one? As a Product lead, you get asked for roadmaps with delivery dates regularly, aka the good ol’ “timeline” roadmap. And at the same time, you also need to solve problems, which isn’t exactly a predictable activity. This creates a constant tension, which can be hard to navigate. Luckily, there are solutions. One of the strong approaches being Janna Bastow’s No...

My team is stuck, they don’t have good enough ideas”. “I need my team to be more creative”. What can you do when you feel that market fit is slightly elusive and that your product doesn’t have enough steam or is losing innovation speed?  In most cases it is the result of leadership. So let’s rephrase this to “We’re stuck. We’re trying many things but we can’t figure this out.” Unless you want your...

A great episode today in which we welcome Oliver Heckmann (with 2 Ns because he is German ;) ), Head of Engineering at Coda . Jonas Vang Gregersen and Christian Miccio talk about planning with him! A recurring topic that is crucial in every company, and that is often hard to get right. Jonas has been a great fan of Coda since the start, due to their usability, innovative features, and high deliver...

Pricing is hard. You can have the most unique product and amazing marketing plan but at the end of the day customers will judge you by the price they pay. So how do you get it right? Famously, when the iPhone launched, many would say “This is crazy! I would never pay $500 for a phone!”, and yet here we are. Join Jonas and Christian in the discussion, and hopefully we can provide useful pointers fo...

AI has a lot of potential, but successfully implementing it in large organisations is a tricky business. Everyone is apprehensive and expecting a magic bullet at the same time. A few dimensions that are crucial to approach AI: Where do you start, and which projects do you pick? How do you set up a framework to run AI projects successfully? Can you navigate all the stakeholders and set the right ex...

High Performance Teams - what is it in practical terms and how do you achieve it with a team? Both working in and leading a high performing team is rewarding and brings out the best in everyone and gets the most impactful results. As a leader you can promote a high performance mindset by removing distractors around but also inside the team, and set up metrics which reinforce the behaviours and cul...

We have all started from scratch in a new role and the first 100 days are critical to set yourself on a successful path, in particular in product leadership roles. You have to both understand and meet very different expectations from colleagues and stakeholders. You have to formulate your own approach, and deliver plans for the products you’ve taken on. And you have to  adapt the existing roadmap...

Have you ever had problems with OKRs? Or rather, have OKRs ever worked flawlessly for you? The Q4 OKR rush has just passed, and we’ve all had ups and downs with them. The important thing is to make OKRs work *for* you, not the other way around. Jonas and I revisit OKRs at a high level in this episode: Typical mistakes seen in companies Ways to make it work for you A few real-life examples from pla...

One thing is to make users happy, another thing is to make revenue while doing it. And ultimately, if a product is to succeed as a business it needs to prove it is a business. Get hands-on pointers on how to get started on your monetisation journey and which fall traps you want to avoid in order to keep your users happy - while charging money for using your product. (...) And welcome to another ep...

As a product leader, you’re the subject matter expert when it comes to your product. Understanding how your product fits into broader business goals is just as important. In our chat,  Jonas Vang Gregersen  and I explore what the top 3 questions are that we think will help you to have a clear vision of what your product is doing, and you need to have answered to be able to set a solid course for t...