The 1% Edge

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Cory Carlson, an author and executive coach, about the challenges and strategies of achieving success at work and home. They discuss the myth of work-life balance, the importance of communication, and practical time management strategies. Cory shares insights from his own journey, emphasizing the need for intentionality in both...

In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving landscape of sales, particularly the challenges and opportunities presented by modern buyer behaviors. Brent emphasizes the importance of decision confidence in driving high-quality, low-regret purchases and discusses how sales professionals can be...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Ann Davis, CRO at Crunchbase, about the critical role of data in AI, the challenges organizations face in implementing AI solutions, and the transformative potential of AI in sales and business growth. They discuss the importance of understanding data sources, the need for effective use cases, and the implications of AI bias and hal...

In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with global sales trainer, keynote speaker, and author Kyle Hegarty to discuss how the world of B2B sales is rapidly evolving. Buyers today are more informed, more independent, and often complete most of their research before ever speaking with a sales representative. Kyle explains why many traditional sales processes no longer m...

In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with Warren Kucker, Co-founder at Basiq. Work, to discuss one of the biggest hidden problems inside modern organizations: the conversation-to-action gap. Every meeting, sales call, and strategy session generates valuable insights, but most of that information gets lost once the conversation ends. Warren explains how AI and large...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Meredith Chandler, head of sales at Aligned, about the critical role of discovery in the sales process. They discuss how effective discovery involves asking the right questions to uncover customer pain points, the importance of maintaining a curious mindset, and the need for ongoing discovery throughout the sales cycle. Meredith emp...

In this episode of The 1% Edge Podcast, host Carlos Nouche sits down with keynote speaker, sales coach, and CEO of LLJR Enterprises, Larry Long Jr., to discuss the real driver behind long-term business success: genuine relationships. Larry explains why, even in an AI-driven world, human connection, trust, and service remain the ultimate competitive advantages. Drawing from his experience in sales...

In this episode of The 1% Edge, Carlos Nouche sits down with sales leader Todd Priest to explore what truly creates a strong and lasting company culture. Many organizations claim to have a great culture, but very few understand what it takes to actually build one. Todd Priest shares practical insights from decades of experience across startups, scale ups, and Fortune 15 companies. He explains why...

Sales teams spend millions on training, enablement tools, and coaching programs, yet many still struggle to improve performance. Why does traditional sales enablement fail? In this episode of The 1% Edge Podcast, Carlos Nouche sits down with Christina Brady, CEO and Co-Founder of Luster, to unpack the real problem behind ineffective sales training. They explore how most organizations rely on react...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with S.J. King, an author and former CEO, about the importance of recognizing patterns in business and decision-making. S.J. shares his journey from corporate success to understanding the deeper aspects of leadership and wisdom. He discusses the four steps to building the muscle of pattern reading, the significance of company cultur...

In this episode of the 1% Edge podcast, Carlos Nouche and Jarrod Lopiccolo discuss the importance of striving for incremental improvement in both personal and professional life. They explore how to foster meaningful connections in an increasingly AI-driven world, emphasizing the need for empathy, feedback, and curiosity. Jarrod shares insights on leadership, the significance of human connection, a...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of leveraging company content, and the evolving landscape of social media. Mandy shares insights on maxim...

In this episode of the 1% Edge podcast, Carlos Nouche interviews Kevin Hubschmann, founder of Laugh Dot Events, about how comedy skills can enhance communication and collaboration in professional settings. Kevin discusses the importance of active listening, the art of pausing, and effective communication techniques derived from comedy. He shares his journey from SaaS sales to using comedy as a too...

The conversation explores the critical gap in financial literacy among enterprise salespeople and the importance of effective communication with executives. Eric Shaver emphasizes that many sales professionals struggle to engage in meaningful financial discussions, which can hinder their effectiveness in sales. He highlights the need for salespeople to understand financial concepts and communicate...

In this episode, Carlos Nouche and Art Fromm discuss the critical relationship between sales and pre-sales teams, emphasizing the need for collaboration and breaking down silos. They explore the distinct roles of sales and pre-sales, the importance of discovery and qualification in the sales process, and how building trust can enhance client relationships. Art shares insights from his experience i...

Most company cultures don't survive leadership transitions or tough years. WPC's has thrived for 50 years across three generations. Jeff Forrest Sr., President and CEO of WPC, reveals how his Central Florida construction company built a culture so strong it's now led by his son in the third generation of family leadership. Jeff shares "The WPC Way," reframing construction beyond building structure...

In this episode, Kristie K. Jones, author of Selling Your Way IN and founder of Sales Acceleration Group, explores what it takes to lead effectively when your team includes both people and digital coworkers. The sales profession is at a critical inflection point. With AI agents poised to replace entry-level SDR roles and transform entire go-to-market strategies, sales leaders must develop new skil...

In this episode, Mario Martinez Jr., CEO and Founder of Vengreso and creator of FlyMSG, shares proven strategies to cut through the noise and engage today's digitally connected buyers. Mario breaks down why traditional cold outreach no longer works and reveals the exact multi-channel approach that drives real results. Learn why your first prospecting step should never be sending an email, how to e...

In this episode of the 1% Edge podcast, host Carlos Nouche and guest John DeRaeve explore the profound impact of empathy in both sales and leadership. They discuss how empathy fosters trust, enhances customer relationships, and can be a differentiator in a competitive landscape. John shares personal anecdotes about building lasting connections with clients and the importance of understanding their...

In this episode of the 1% Edge podcast, host Carlos Nouche and guest Scott Barton, Head of Sales at Bluevine, delve into the intricacies of hiring the right candidates. They discuss the importance of identifying key traits, effective interviewing techniques, and the evolving landscape of recruitment, especially in a competitive market. The conversation also touches on the role of AI in hiring, com...

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through innovative marketing strategies. They discuss the importance of understanding the customer journey, the psychology of buyers, and how to navigate the evolving landscape of AI in marketing. Lisanne shares insights on creating effective content,...

In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Boyce discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance. The conversation also delves into the importance of coaching and development, the impact of AI on sales...

In this episode of the 1% Edge Podcast, Carlos Nouche and Aron Bohlig discuss a three-part actionable playbook for closing seven-figure deals that require board approval. They explore the importance of understanding senior approvals, crafting effective ROI summaries, navigating the complexities of private equity dynamics, and engaging executives effectively. The conversation also touches on the ch...

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Shane Yost, founder and CEO of XA³, to explore the critical role of experience as a competitive advantage in modern organizations. Shane emphasizes that simply implementing new software does not guarantee improved outcomes; instead, organizations must focus on removing friction for employees, customers, and partners to enhance...

In this episode of the 1% Edge Podcast, host Carlos Nouche interviews John Westman, a VP at Citius Pharmaceuticals, Inc and author of 'Client Champion.' They discuss the beliefs and behaviors of top 1% sales performers, emphasizing the importance of trust, relationships, and continuous learning in sales. John shares insights from his book, actionable strategies for sales success, and the significa...