Conor Byrne

That's What I Call Marketing

Business EN ↓ 204 episodes

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice. Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity drives effectiveness, how AI is reshaping the profession, and how marketers can earn a stronger role in...

Author

Conor Byrne

Episodes

S1. Ep3: Kay McCarthy "How Brands Remain Relevant" 26.04.2022 56:20

In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped the Guinness brand positioning strategy to pivot the brand on its journey from being an old man’s drink to being a drink relevant for people of all generations. If you want to understand how to gather insights for a great strategy, this episo...

S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs" 12.04.2022 1:15:50

Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising! That’s What I Call Marketing is where markete...

S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity" 29.03.2022 1:01:35

Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing experience driving brand growth in highly competitive retail environments. Jon pulls back the curtain on the success of the epic 'Go on lad' campaign for Hovis and many more! That’s What I Call Marketing is where marketers come for real conversations a...

Trailer: That's What I Call Marketing 21.03.2022 0:55

Welcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly. That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers a...