That's What I Call Marketing

Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself.  Andy discusses work...

Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming one of the most talented and well-regarded designers, as well as her passion for using branding not always to make money, but to create positive change in the world. She talks about why people shouldn't be afraid to be creative, yearning to...

With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egypt and Japan. Colin has worked with blue-chip and NASDAQ listed travel, tech, sports and telco brands globally including UK Superbrands 118118, Thomas Cook, airlines such as bmi-British Midland, Stoba...

The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who watched the SuperBowl live in America, with their families and friends. In this episode, you will hear from Jessica Roubadeaux, Chief Strategy Officer for Lucky Generals Cliff Skeete Global ECD for Vistaprint and Russell Lambrecht is Global...

Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effecti...

With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and provides great insights for small businesses who are navigating how to apply marketing concepts to their business, often the advice they hear is hard to apply, Judy breaks it down so it is truly applicable to small business owners. Judy talks...

With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing h...

Cliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftCo, CMO) join Conor Byrne for an end of year marketing panel. The panel talk about their favourite festive ads past and present, some of their favourite campaigns of 2022, things that they think marketers need to be thinking about in 2023. If you want...

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part Two of an unexpected two part recording and in this episide we explore Jans client side experience, how BT was a pretty terrible ex...

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part One of an unexpected two part recording and in this episide we go deep on the agency world, the challenges facing agencies now, how...

With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want" . Isn't that something we as marketers all grapple with, whether we are scaling up or dealing with declines, understanding our consumers, really understanding them by getting to an insight is a key factor to brand growth. Before founding Curious Industr...

With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent Smoothies and then knocked on the door of Graze where he started out leading marketing before leading the company as CEO. In June 2020 Anthony moved on from Graze and reappeared 6 months later with a new venture Believe in Science and the doughnut b...

With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs Fruitfield (Valeo Foods). She launched categories, like premium Sheba catfood and Dolmios pasta sauces and then went on to shut off brands that weren't perforning to focus on building the ones that were in her time at Diageo before rejuvena...

With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & Marketing. In this episode, Tara discusses how marketing can be as effective for B2B companies as for consumer, because at the end of the day, the purpose of both consumer and business marketing i...

With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken’s low and no alcohol products. He's also held a series of se...

In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as a leader to mistakes CMOs can make when they get to that top spot. That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byr...

In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including Diarmuid McSweeney, Co Founder and CMO of Gym Plus Coffee, Jon Goldstone of the brandgym, Paul Dervan of the National Lottery, Emer McCarthy, Head of Brand with Wayfler, and Paul D’Arcy CMO of Miro. Hearing the mistakes of these marketing g...

In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous ads came to be, from Guiness Dancing Man and Quarrell to Paddy Powers Rhodri Giggs ad and the amazing Hovis Go On Lad. You will hear from * Marketing legend and author Paul Feldwick talk about the Rowan Atkinson Barclaycard ad "Rug" https://ww...

This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value of We'. For Richard, everything is built around the future of technology; currently focusing on AR, VR, Web3, the Metaverse etc. His niche is being the middle layer as the bridge marrying the tech compliments with the right brand. That’s What I Call...

This week, Conor is joined by Damian Devaney to talk about finding the right people and creating the right environments with the collective skills to succeed and how this can lead to marketing being a transformative function for a business. Damian is Regional President with TBVGlobal and Founder of DSquared. Damien has previously worked with multiple global brands including Bailey's, Guinness, Coc...

In this week’s episode, Conor Byrne is joined by Diarmuid McSweeney, Co-Founder and CMO at Gym+Coffee. Created in 2017, the brand has achieved incredible success but it wasn't always easy. Diarmuid shares the early chapters of Gym+Coffee and what it took to make the brand Ireland's largest, fastest-growing and most recognisable active + athleisurewear brand today. That’s What I Call Marketing is w...

Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and formerly head of account planning at legendary advertising agency, BMP. In this episode, Paul delves into his distinguished career in advertising, working on some of Britain’s most famous advertising campaigns including Rowan Atkinson for Barclaycard and...

Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This week, Conor is joined by Emer McCarthy, Head of Brand at Paddy Power. Emer delves into the key processes behind brand building and the importance of investing in relationships with her agencies, and shares some great personal anecdotes along t...

In this week’s episode, Conor Byrne chats to Doug Cameron, Founder and CEO of DCX. Doug, from his home in Brooklyn New York, reveals how he met advertising tycoon, David Ogilvy, and how you can begin to consider a cultural strategy, by cultivating a more genuine relationship with not only the people who need your product/service, but potential employees and collaborators too. That’s What I Call Ma...

This week, Conor chats with Paul D’Arcy, CMO of Miro and named one of the top 100 most innovative CMO’s in the world. Paul has worked for highly impressive brands such as Apple and Indeed. He shares his journey to becoming CMO, his invaluable insight around building key marketing teams, and most importantly, how your brand can gain attention in our cluttered consumer market. That’s What I Call Mar...