That's Hard on the Paint

LIVE from ConExpo 2026 in Las Vegas, Harrison sits down with David Nicoll of SANY America to discuss the future of heavy equipment, the rapid growth of SANY in North America, customer support, dealer relationships, Texas infrastructure, leadership, and what it takes to build trust in today's construction industry. Topics include: • Why Texas is the largest construction equipment market in Nort...

Sterling and Harrison sit down with professional steer wrestler and lifelong cowboy Sam Powers from Sonora, Texas. Sam shares his journey growing up ranching and rodeoing, the lessons passed down through generations, and what it's like competing in events like the San Angelo Rodeo.  They talk about the highs and lows of the rodeo road, balancing ranch life with competition, the rising costs of...

In this episode, we're joined by two West Texas entrepreneurs with grit, heart, and a whole lot of stories—Zach Drennen of a mobile oilfield accommodations company, and Jack Graves of Jay Bar Meats. From launching businesses out of San Angelo and carving out success in competitive industries to investing time and money into youth ag programs, Zach and Jack share how they’ve turned hard work in...

In this episode, Sterling and Harrison sit down with commercial farm and ranch appraiser, broker, and property tax consultant, Sterling Fryar. From growing up in agriculture to navigating the real estate market, Sterling shares his journey, biggest wins, and hard-earned lessons in the industry. The guys dive into: The reality of buying, selling, and investing in real estate, How economic shifts an...

In this episode, we’re joined by Jake, Marty, and Zach Weishuhn—agricultural entrepreneurs and show pig breeders from San Angelo, Texas. Together, we dive into a little bit of everything: the ins and outs of ranchland machinery, the challenges of raising show pigs, the rollercoaster of being a business owner, and even some unforgettable tales of good ol’ fist fights. Sterling and Harrison also off...

In this special episode of That's Hard on the Paint, Sterling and Harrison are joined by their longtime friend and talented musician, Gunnar Latham! Gunnar takes us on a journey through his musical life, sharing stories about his biggest influences, how he got his start, and the passion that drives his artistry. But it doesn’t stop there—Gunnar brings out his guitar for a few exclusive, never-befo...

I n this episode of That's Hard on the Paint, Sterling and Harrison welcome a very special guest, Camden Morrison, Equipment Sales Specialist at Big Country Equipment. Camden shares his journey of getting started at Big Country, offering insights into the equipment industry, the challenges he’s faced, and the lessons he’s learned along the way. But that’s not all—the trio dives into a candid discu...

In this episode of That's Hard on the Paint, hosts Sterling and Harrison welcome Howdy Johnston, owner of Liberty Concrete in San Angelo, Texas. Howdy shares insights from his journey in the military, the transition to starting his own business, and the impact his service has had on building a brand rooted in resilience and integrity. Tune in for an inspiring conversation on leadership, grit, and...

 In this episode, Sterling and Harrison sit down with the multi-talented Carlos Lopez—a comedian and horse hauler who's seen both the comedy stage and countless miles of open road. Carlos dives into his experience on the hit comedy show Kill Tony , sharing what it’s like to perform under pressure and how his stand-up journey has evolved. He also unpacks the wild stories and unique encounters he’s...

Get ready for a no-holds-barred episode! Hosts Sterling and Harrison sit down with Matthew Neff, Owner and Operating Partner at Double M Feed & Supply, to dive into a wide range of topics from scams and equipment to unforgettable life moments. Plus, Sterling and Harrison reveal the jaw -dropping story of how they initiated a massive drug bust at grocery stores across Texas. This episode is pac...

Join us as we dive deep into construction equipment innovation with Justin Calhoun, the Regional Sales Manager of New Holland Construction. In this episode, Justin discusses New Holland’s roots as a family-owned and operated business and how new generations of farmers are impacting the agriculture industry. We discuss the company’s growth, their vision for the future, and what it takes to make a b...

Join us and special guests, Stormy George and Amy Anderson of Capital Asset Resources, as we dive into the world of equipment financing and more. Stormy, a Texas Tech University alumna, brings her entrepreneurial spirit and expertise to service customers in the DFW and Lubbock areas. Amy, a graduate from West Texas A&M University, leverages her experience as a former Marketing Director in the...

Join us as we interview Barry Crum in this intriguing episode of "That’s Hard on the Paint" as he talks about online safety and his experiences growing up during the Cold War. From the tense geopolitical climate to the evolving digital landscape, Barry shares insights and anecdotes that shed light on the intersection of history, technology, and security. Tune in as Barry navigates the pa...

In this episode, Sterling and Harrison sit down with their good friends Chuck Holler and TJ Sexton, fellow entrepreneurs in their field. Together, they explore the challenges, triumphs, and invaluable lessons learned on their entrepreneurial journeys. From navigating the evolving landscape of agriculture and construction equipment to fostering innovation and driving change, join us as we uncover t...

In this episode of "That’s Hard on the Paint,” we explore the exciting world of beef through the eyes of our special guest, Emma Coffman. Emma takes us on a trip through her experiences in high school stock shows and her insights into how beef gets from the farm to our tables. We start by learning about Emma's adventures in high school, where she worked hard to raise and show cattle. She...

We invite you to meet the dynamic duo behind the scenes of one of the most reputable New Holland heavy equipment dealerships. Join hosts Sterling and Harrison Kothmann, brothers by blood and business partners by choice, as they dive into their journey from childhood dreams to entrepreneurial success. Tune in as Sterling and Harrison reminisce about their childhood adventures, the lessons learned f...