That Will Nevr Work Podcast

The podcast features a discussion between host Maurice and guest Cheryl Plouffe, co-founder of Icon Maker, focusing on the challenges and opportunities of change in podcasting and entrepreneurship. Cheryl shares insights from her experience as a television anchor and emphasizes the importance of adapting to change, particularly with transformative technologies like artificial intelligence (AI). Th...

Sunny Dublick, a marketing specialist, differentiates between branding and marketing by explaining that branding establishes a business’s identity through elements like logos and communication styles, while marketing involves building relationships with the right audience. She highlights the importance of effective marketing to reach potential customers and validate business concepts by understand...

The podcast features Maurice and guest Chad Cooper, a performance coach and bestselling author, discussing the importance of overcoming emotional barriers to achieve progress. Cooper emphasizes self-awareness in managing emotions to prevent mental health issues and highlights the connection between depression and emotional denial. The conversation urges personal responsibility and resourcefulness...

In 2022, podcast guest, Jerry Potter, experienced a significant income drop and subsequently revamped his marketing strategy by utilizing his extensive radio and social media experience to create an innovative podcasting approach for entrepreneurs. This strategy resulted in gaining over 150,000 YouTube subscribers and aiding clients in expanding their audiences and increasing their rates. The disc...

The podcast features an interview with Danny Brassell, focusing on the importance of engaging presentations for business leaders and fostering a love for reading in children. Danny Brassell critiques traditional teaching methods, advocating for interest-driven learning and continuous adult education to adapt to evolving skills, especially in using AI and making informed business decisions. The con...

In this episode, Robert Hunt explores the concept of accountability, defining it as owning one’s actions rather than depending on external enforcement. He distinguishes it from responsibility by highlighting that true accountability involves understanding the consequences of decisions. Hunt argues that self-ownership fosters personal empowerment and change, while a lack of accountability often res...

The podcast features an interview with Jen Hardy, a mother of seven and host of “Fabulous Over 50,” who shares her journey of personal and business empowerment. Jen recounts her transformation from a single mother in a challenging area of Los Angeles to owning a home on a private island in Florida. Her adventurous spirit, cultivated by a love for the ocean, is exemplified by experiences like swimm...

In the podcast “That Will Nevr Work,” host Maurice interviews Timothy Schaffer, a sales and operations expert, about his entrepreneurial journey with SearchTires.com. Schafer discusses creating a platform that promotes transparent tire pricing and supports local retailers, learning valuable lessons from past failures, such as understanding customer needs and teamwork. He emphasizes the importance...

The podcast, hosted by Maurice with guest Jacqueline, explores Jacqueline’s journey from a corporate career to founding Leap to Your Success, a venture focused on coaching entrepreneurs through actionable mindset exercises. Despite her corporate success, Jacqueline felt unfulfilled and found her passion in helping others transform their lives. The discussion addresses the concept of “golden handcu...

The podcast features Aaron, co-founder of Content Only, discussing strategies for effective content creation on social media. Aaron advises newcomers to focus on one platform where their target audience is most active to avoid diluting their efforts and to enhance community building. He emphasizes the importance of understanding audience engagement times and cautions against overwhelming oneself b...

The podcast features Adam Zuckerman, founder of Buried in Work, discussing the critical aspects of estate planning beyond post-death arrangements, including managing incapacity. He emphasizes the importance of comprehensive estate planning for entrepreneurs to ensure business continuity and prepare for unforeseen circumstances. Zuckerman categorizes potential issues into known knowns, known unknow...

he podcast features an interview with Jane, an automotive enthusiast and race car driver who began her career at 49, challenging societal norms. Jane emphasizes authenticity, encouraging her children to inspire others rather than conform. She reflects on life changes and lessons learned, including entering the fitness industry later in life and finding fulfillment in motorsports and podcasting. Pe...

Wow!!! Episode 100! It has been truly an honor to serve each of you and touch so many lives!  🚀 Stop Doubting. Start Moving.  Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉  https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://b...

The podcast, hosted by Maurice, features a discussion with Roy Kirchner, a serial entrepreneur who shares his inspiring journey of resilience and overcoming personal challenges. Raised by a single mother and facing a learning disability, Roy emphasized hard work and determination as keys to his success, particularly in the car sales industry where he built genuine relationships with customers and...

Eric Williams, CEO of Willity, discusses the challenges entrepreneurs face, particularly during the early stages of business development. He emphasizes transitioning from a hustle mentality to creating systems for consistent client outcomes to avoid burnout and chaos. Recognizing signs of overwhelm, such as neglecting personal life or excessive work, is crucial for regaining control. Entrepreneurs...

Scott, the author of “Mentally Strong Leader” and CEO of Profound Performance, emphasizes the importance of mental strength, distinguishing it from emotional intelligence (EQ). He defines mental strength as the capacity to regulate emotions, thoughts, and behaviors during difficult times. Scott suggests starting with a self-assessment to gauge one’s mental strength, highlighting that self-regulati...

The podcast features Maurice interviewing Peter Kingma, author of “Cash is King” and a leader in working capital management at EY Parthenon. Peter advises sectors like automotive and healthcare on optimizing cash management, contributing to over $25 billion in value for clients. He frequently writes for business publications and speaks at industry events. Their conversation underscores the signifi...

In the podcast, Maurice interviews Emily Schneider, a seasoned visual storyteller and presentation design expert, who shares her nearly two-decade-long journey in marketing and branding. Emily emphasizes transforming complex content into engaging presentations through storytelling and visuals, stressing the importance of client collaboration to create impactful presentations. She recounts her begi...

In the podcast episode, Maurice interviews Drewbie Wilson, who shares his transformative journey of losing over 100 pounds and achieving professional success in various fields, emphasizing the importance of serving others. Drew discusses the decline in customer service quality, noting a shift from polite interactions to a culture of immediate gratification. He believes that personal growth is link...

In the podcast, Maurice interviews Jackson, a business coach who helps visionary entrepreneurs achieve sustainable growth. Jackson highlights the high failure rate of businesses and stresses the importance of nurturing one’s vision and surrounding oneself with supportive individuals. He critiques the trend of imitating others’ ideas without genuine passion and introduces a free program, passionpro...

The podcast features an entrepreneur and poet, Mickie Kennedy, who founded eReleases, a press release distribution platform with 25 years of experience in public relations. He assists small businesses and authors in gaining media coverage by explaining that a press release is a media announcement designed to provide journalists with information for creating articles. Emphasizing the importance of...

In the podcast, Maurice interviews Richard, CEO of Sharpen the Spirit Coaching, who discusses his multifaceted background and the importance of community giving. Richard emphasizes the value of contributing locally through personal acts of kindness rather than large organizations, sharing examples from his church’s 501©(3) that supports local shelters. He stresses that time can be the most valuabl...

https://www.linkedin.com/in/matthewfornaro/ Matthew, a business law attorney in South Florida since 2003, shares his journey into law, inspired by legal TV shows. Specializing in complex commercial litigation, construction law, intellectual property, and business document drafting, he founded his own firm to help small and medium-sized businesses, drawing from his father’s experiences as a busines...

The podcast features entrepreneur and CEO Jason Barnard, who shares his journey in online brand management and entrepreneurship. Having founded three companies, including a music publishing business and Kalicube, Barnard discusses his transition from traditional careers to entrepreneurship due to a desire for more fulfilling work. He highlights the importance of creativity in his ventures and unde...

The podcast features Maurice and guest David, author of “The Time Optimized Life,” who specializes in organizational and time management strategies to help business professionals lead meaningful and joyful lives. They discuss regret and its impact on time management, emphasizing the importance of learning from past decisions and maintaining a growth mindset to overcome self-imposed obstacles. Davi...