That Will Nevr Work Podcast

  You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend, not a marketing strategy.   In this episode of That Will Nevr Work, Maurice sits down with Rachel Allen — founder of Bolt from the Blue Copywriting, fractional CMO, and a 17-year veteran of making words make money for clients in 21-plus count...

 Maurice discusses how receiving feedback without defensiveness improves professional growth and leadership. This episode provides strategies for hearing tough truths while maintaining confidence and credibility, crucial for effective communication and team building. Learn why emotional discipline is a leadership skill and how it transforms conflict into clarity.  In This Episode: 00:00 The Threat...

  Do you ever look in the mirror and question if you are truly seeing yourself? Maurice shares his personal journey and challenges with self-honesty, exploring why many avoid confronting their true identities. This episode dives into the emotional struggle of recognizing past selves and the profound impact of external influences on our perception of success and worthiness.   Chapter Summary: 00:00...

 You've been telling yourself it's a marketing problem. It's a leads problem. It's a money problem. What if the real reason your business isn't growing has nothing to do with any of those things — and everything to do with the one thing you've been avoiding?  In this episode of That Will Nevr Work, Maurice sits down with Eric Dingler — agency owner, leadership coach, digital nomad, and one of the...

 What if the real reason your business hasn't scaled isn't your market, your product, or your team — but the fact that it can't run without you?  In this episode of That Will Nevr Work, Maurice sits down with Brandon Moon — Co-Founder and COO of TD Pine Advisors, engineer-turned-operator, and one of the most practical voices in the founder-led business space. Brandon has spent his career helping o...

 What if the biggest obstacle between you and the life you want isn't your resources, your connections, or your strategy — but the story you've been living without questioning it?  In this episode of That Will Nevr Work, Maurice sits down with John Geraghty — executive coach, speaker, author of The Prism of Perspective, and founder of Courageous Authenticity — a man who has conducted over 30,000 s...

  What if the only thing standing between you and the business you were meant to build isn't money — it's the decision?   In this episode of That Will Nevr Work, Maurice sits down with Scott Curry — founder of Faith Roar, keynote speaker, author, and serial entrepreneur who spent 15 years building businesses that didn't work before going all in one final time with zero startup capital and transfor...

  What if the setback you're running from is actually the clearest signal your purpose has ever sent you?   In this episode of That Will Nevr Work, Maurice sits down with Leo Young — Managing Partner of Cornell Communities, former Tesla #1 regional salesperson, and one of the most compelling transformation stories in real estate today. With nearly a decade of experience, over $50 million in total...

  What if charging less for your best work is exactly what's been keeping you broke?   In this episode of That Will Nevr Work, Maurice sits down with Joel Miller — co-founder of The Sky Floor, leap-day identical twin, and one of the most quietly contrarian voices in the digital agency world. Joel and his twin brother Alan have grown their two-person agency 15%+ every single year since 2008, hittin...

  What if the road from failure to success has nothing to do with the strategies you're running and everything to do with the fight you're refusing to stop having with yourself?   In this episode of That Will Nevr Work, host Maurice sits down with Daryl Dittmer — a man who after a humble and often tumultuous beginning, worked relentlessly on himself for almost 40 years, built careers across carpen...

  What if the busyness you've been wearing as a badge of honor is actually the most expensive and most well-defended excuse you've been making for not doing the strategic leadership work your business most urgently needs?   In this episode of That Will Nevr Work, host Maurice sits down with Liz Weber, CMC, CSP — one of fewer than 100 people in the United States to hold both the Certified Speaking...

  What if the reason you keep running out of fuel — running out of clarity, running out of resilience, running out of confidence exactly when you need it most — isn't that you're not working hard enough, but that you've been running the wrong system for the human being doing the work?  In this episode of That Will Nevr Work, host Maurice sits down with Rob Tracz — high-performance coach, keynote s...

 What if the reason you keep hitting the same ceiling — regardless of how hard you work, how smart your strategy is, or how badly you want to break through — is that you have been running a program that was specifically designed to make sure you never actually do?  In this episode of That Will Nevr Work, host Maurice sits down with Randy Gage — Hall of Fame speaker, New York Times bestselling auth...

What if the most dangerous thing you're doing as a founder isn't a bad strategy, a poor hire, or a cash flow problem — but the performance of strength that's slowly isolating you from the truth your business and your life most urgently need you to face?  In this episode of That Will Nevr Work, host Maurice sits down with Chris Shurian — entrepreneur, cancer survivor, Ironman finisher, Small Busine...

 What if the most powerful path to financial freedom wasn't flipping houses, managing tenants, or chasing the stock market — but quietly buying and selling the vacant dirt that everyone else drives right past?  In this episode of That Will Nevr Work, host Maurice sits down with Mike Deaton — founder of Flipping Dirt, author of the Flipping Dirt book series, land investing expert, and partner in ov...

 Most people don't fail because they don't know what to do. They fail because nobody is watching when they decide not to do it.  In this episode of That Will Nevr Work, host Maurice sits down with Dennis McCurdy — Vietnam Veteran, Certified Financial Planner, serial entrepreneur, author of four books including Find A Way, Suck It Up Cupcake, and Unleash the Power of Connection, personal developmen...

Maurice discusses the challenge of receiving feedback, highlighting how to differentiate between constructive input and distractions. Learn to interpret feedback strategically to improve performance and maintain confidence in corporate and entrepreneurial settings. In This Episode: 00:00 Navigating Feedback Overload 01:07 Feedback: Patterns, Not Instructions 03:41 Considering Perspective and Proxi...

 What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executi...

Discover how to build a personal feedback loop that fosters continuous improvement and helps you proactively address challenges. Learn why structured feedback, trusted voices, and intentional reflection are crucial for growth and self-awareness in business and personal development. In This Episode: 00:00 The Power of Proactive Feedback 01:20 Structured Feedback and Reflection 02:53 A Personal Feed...

 What if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable c...

Maurice discusses the uncomfortable but essential nature of feedback, reframing it as a signal for growth rather than criticism. This episode explores how silence can hinder progress, the importance of consistent learning, and why actively seeking honest input is crucial for continuous professional development. In This Episode: 00:00 Feedback and Growth 01:10 Corporate Feedback Experiences 03:42 T...

 What if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the m...

Maurice discusses how continuous learning is a competitive advantage in a rapidly changing world. This episode challenges listeners to embrace learning not as an obligation, but as a path to staying relevant and confident in their professional journey. Learn why staying teachable is key to long-term success and growth. In This Episode: 00:00 Learning as a Competitive Advantage 02:54 Continuous Lea...

 What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side?  In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran w...

Maurice discusses the difference between excellence and exhaustion, highlighting that burnout often gets mistaken for commitment. This episode explores strategies for high performers to pursue excellence and achieve sustainable success without sacrificing longevity, emphasizing smart work over hard work. In This Episode: 00:00 Excellence Without Exhaustion 01:29 Burnout: A Systemic Failure 03:57 R...