That Podcast Exchange

In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights. The lis...

In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights. The lis...

In this episode of "That Podcast Has Changed," host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares his journey from losing his dream job in audio post-production to starting his own successful podcast agency. They discuss the importance of understanding brand identity, target audience, and marketing goals wh...

In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres of Podcast Connection. Noemi shares her journey to becoming a podcast guest expert and discusses the importance of building genuine relationships in the podcasting industry. They delve into the challenges podcast managers face in finding the right guests and the ethical considerations when selecting guests for a show...

Can you become a podcast manager without a formal background? In this episode, Lauren Wrighton, founder, and host of The Podcast Manager Show tells us how to become a podcast manager. She shares useful tips and resources that will help you set your first foot in the industry. She also shares her story and how she transitioned from different freelancing roles to becoming a successful podcast manage...

There has been a major shift in our daily routines amidst the covid-19 pandemic. More than ever, most people have embraced online gigs. In this episode, we speak to Steve Stewart, a professional podcast editor who accidentally found himself in this career but established his niche in it. How do you make a career out of podcast editing amidst the pandemic? Is it hard, or does it require some techni...

Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing this are real. The biggest challenge for early-stage podcasters is that most don't have a clear plan for g...

Why you should be guesting on Podcasts?. Today’s guest is Daniel Gefen, founder, and CEO of PodBooker will give us insight into why Guesting on Podcast is important to grow your business. Mr. Gefen said Podcast interviews convert 25 times better than blogs and 38 percent of people who listen to podcasts state that they have purchased products mentioned on those podcasts. In This Episode, We discus...

Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then upload, but creating a podcast is far from simple. In this episode, we will be talking with Pariya Taherzadeh-Desovski, a multi-award-winning audio producer. She will share with us what never giving up means, and how rejecti...

Podcasts have skyrocketed in the past few years and are starting to change the way we consume information. It has now become a great way to grow an audience for your business too. With the number of podcasts increasing, aspiring podcasters sometimes wonder if there's still space for them. Even though the audience of podcast listeners is growing exponentially, there are so many podcasts now that it...

Anyone who has ever tried to manage a podcast knows that it can be a difficult task. There are a number of things to take into account if you want to succeed as a podcast manager. From scheduling guest appearances to making sure the audio quality is up to par. In this episode, we will hear the awesome and inspiring journey of the two experts in Podcast Managing, Eloisa Almonicido, and Ma Cecilia M...

As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing! Most people are familiar with Facebook. It's one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless, right? The results are clear: Facebook marketing is considered one of the most effective ways to get grow...

One of podcaster creators’ ultimate dreams is to grow a following that will stay with them for the long haul. And a way to do this is to create a cohesive community. In this episode, we talked with Arielle Nissenblatt about her thoughts on community-building and how podcasters can leverage it to thrive in the podcasting industry. Listen in and learn from Arielle how you can nurture and give value...

With the ever-growing podcasts community, any aspiring podcast creator will find this intimidating. The other side of that coin is that big numbers equal fierce competition. Based on the recent data, there are around 750,000 different podcasts, with over 30 million episodes. Big numbers right? There's no doubt that it's a really awesome and inspiring community for every aspiring podcaster. Despite...

Every entrepreneur looks for tips to yield a higher return on investment. Digital marketing is one of the strategies to build your own personal brand and increase revenue. How do you identify your target market, clarify your message to your target audience and generate more qualified leads? In today’s episode, we speak to Prosper Taruvinga, a digital marketing expert and creator of Livelong Digita...

In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, deliverin...

On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data, and ethical considerations. Jeanette's journey began in the late 90s in the Philippines retail and arch...

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content.  Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Creators...

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content.  Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Creators...

International Podcast Day™ is September 30th and is an international celebration of the power of podcasts! The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #InternationalPodc...

We live in exciting times. In recent years, there's been an emergence of artificial intelligence (AI) and AI Voice technology. Once the realm of science fiction, this technology has become a reality for businesses and organizations around the world. In this episode, we will have Carl Robinson, co-founder CEO of Rumble Studio, and also the founder and host of the Voice Tech Podcast and Audio Leads...

If you are an aspiring podcaster or just starting out, you may feel pressured to record your first episode and doubt whether it will be successful or not. There's that feeling of doubt when you're about to start something new and announce it to the world — we all have a word for that and it’s the Imposter Syndrome.  You don’t need to worry as we will have Bryan Entzminger, Founder of Top Tier Audi...

Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there and hope that people come to listen.  For aspiring podcasters or new podcasters, you should focus on attracting the right l...

As podcasters, we have several responsibilities. We are constantly looking for new guests, thinking of topics to discuss, and how to improve our show. In fact, the two of the primary aspects of podcasting that often get overlooked are growth and monetization. If you're a podcaster, you're probably aware of the fact that growing your podcast is difficult. The podcast industry has been growing for y...

Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing this are real. The biggest challenge for early-stage podcasters is that most don't have a clear plan for g...