THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.

Most people who talk about culture in business are talking about strategy. Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission statements that no one reads. Paul Hutton doesn't talk about culture that way. When Paul walked into FOUR Agency three weeks before his conversation with...

Most conversations about AI in marketing start with fear. Will it replace me? What happens to my team? How do I stay relevant? Anthony Kennedy doesn't start there. He starts with a different question: What work is actually worth doing? His career has been built inside global organisations. Goldman Sachs in the late 90s, where he fell into an in-house agency role and discovered how deeply you c...

Most agency founders never talk about the clients they turned down. The money they left on the table. The moment they realised that winning the pitch and living with the decision were two completely different things. Alex Holliman and Oliver Zenglein talk about it constantly. They met through agency networks - the kind of spaces where people go when they need to process things they can't say i...

There's a lie we've all been told. You either make money or make a difference. Pick one. Clare Sweeney spent years living that false choice until she couldn't anymore. For years, Clare worked in commercial - CRM, FMCG, brand development. Senior Client Services Director. She was good at it. But in 2012, a friend's son was given a life-limiting diagnosis. Medical companies weren'...

They pitched against ten other agencies for West Midlands Metro. They beat Midlands and national agencies for MG Motor UK. And they did it all from Shropshire and Birmingham. Lennon Kelly helped make that happen - and he had Coca-Cola, Unilever and Nokia on his CV when he chose to do it. Lennon Kelly is Client Services Director at M3 , a West Midlands agency that's grown from £4 million to ove...

Agencies spend millions on paid media every year, yet the most powerful channel they have often sits unused. Not a platform. Not an ad format. But the people at the top of the business. Founder-led and executive-led influence isn't about becoming a creator. It's about trust, credibility, and showing up where decisions are made. Stef Lait is Founding Director at Sphere of Influence , a huma...

Some careers are built by starting companies. Others are built by staying, evolving, and taking responsibility when it matters. Jonathan Healey has led through acquisition, growth, and reinvention - and at each stage, his role has changed. This episode is about the moments that forced him to redefine himself. Jonathan Healey is Group Technology Director at IDHL , a role he stepped into after being...

Every agency owner dreams of the exit. The moment the deal closes, the burnout ends, and freedom begins. But here's the truth nobody tells you: most agencies will never get there. Not because they lack talent, but because they're building blind. Welcome to That Moment: Study Edition - a new format where industry leaders share frameworks you can actually use. This isn't philosophy. It&#...

What happens when you go from hating marketing to becoming a Growth Director by accident? Rob Sherwood from The Digital Maze knows the answer - and it's nothing like what career advisors tell you. Most people think successful careers are planned. Rob 's wasn't. He studied business management and marketing at Nottingham Trent because the psychological element interested him. His placement year? Tas...

How do you walk away from a JSE-listed business with 350 employees and start over solo in London? Byron de Carvalho from Be Guided Agency knows the answer - and it's not what you'd expect. Most founders dream of the exit Byron chose to abandon. A ghost kitchen empire spanning South Africa. Netflix directing credits. Over 100 restaurant brands operating from his commercial kitchens. The kin...

What if landing your dream client was as simple as telling them they're your dream client? In this refreshingly candid episode of That Moment, host Jim Johnson sits down with Daisy Whitehouse , who proved that sometimes the boldest move is just being honest about what you want. Thirteen years ago, she started a Manchester PR agency with nothing but belief. She once messaged the MD of J.W. Lees...

What happens when you spend 18 years building brilliant websites, become an Umbraco Platinum Partner, help grow a global community from 70 people to thousands, and then realise nobody cares because every other agency is saying the same thing? Adam Shallcross knows that feeling intimately. He founded Cogworks in 2006 with two mates, discovered Umbraco in 2008 when it was a tiny Danish open-source p...

Everyone's obsessing about AI transformation… Which tools to use, which processes to automate, which competitors are moving faster…. But James Holden saw what everyone else was missing: it's not about the technology. It's about helping humans flourish alongside it. After 15 years as a senior BBC Director - leading 100 staff, managing £25 million budgets, sitting on boards - he walked a...

Picture this: you're hiring someone for your agency. They casually mention they used to be in a band. You ask which one, expecting you've never heard of them. They name it. You say, "What? My favourite band." That's how Simon Douglass met Tom Hastings . Simon had seen Tom's band, Goldheart Assembly, perform live 4 or 5 times. He even had a video of Tom on stage saved on h...

What happens when you've been the client avoiding account management calls because they're painful, then you join the agency and find yourself delivering the exact same calls you used to dread? Most people would defend the system. Dan Hodges changed it completely. Over 11 years at Conscious Solutions , Dan has watched the company double in size and completely transform what they do. But th...

In this revealing season of That Moment , our host Jim Johnson explores a question that haunts even the most successful founders: why do we feel like we shouldn't be in the room? Meet Aggie Meroni , bestselling author and founder of White Bee Digital , a paid social agency specialising in Meta, Pinterest and TikTok ads for e-commerce brands. She's trained hundreds of marketers, consulted w...

What happens when you spend 25 years building other people's businesses and finally realise you've been driving them "like your own" long enough to actually own one? Meet Sarah White , co-founder of Smile Digital Talent , whose biggest career eureka moment didn't happen in her 20s or even her 30s. It happened last June, during a walk with former colleagues who became co-found...

In this thoughtful episode of That Moment , host Thailah Newton explores a question that haunts every agency professional: how do you protect creative space while managing relentless client demands? Meet Stef Lait , Client Services Director at OST , a B2B social media agency, who's spent her career learning that the best work emerges not from saying yes to everything, but from knowing when, and ho...

In this revealing episode of That Moment , host Thailah Newton explores what happens when an agency hits the invisible ceiling - that point where more work doesn't mean more profit, just more chaos. Meet Noémie El-Maawiy , Operations Manager at Minty , who joined a fast-growing creative agency at precisely the moment when spreadsheets were breaking, projects were slipping through cracks, and the f...

In this unfiltered episode of That Moment , host Thailah Newton sits down with Brant McNaughton , a founder who's been solving complex problems for 26 years — not by chasing every opportunity, but by knowing exactly when to walk away. From tinkering with computers in his bedroom in Invercargill, New Zealand, to building custom digital engines for the NHS and Sennheiser, Brant's journey pro...

In this revealing season premiere of That Moment , host Thailah Newton explores the uncomfortable truth every scaling agency faces: the systems that got you to 20 people will actively sabotage you at 25. Meet Matt Ville and Laura Hudspith from Hiyield , who discovered that preparing for Employee Ownership Trust transition meant confronting a foundation built on founder instinct, scattered data, an...

In this insightful episode of That Moment, host Helga Saraiva explores one of the most pressing questions facing professional services today: how do we preserve the human elements that clients truly value while embracing the efficiency that AI promises? Meet Sharon Austin, Partner at PKF Francis Clark , whose 30-year journey in accountancy has given her a unique perspective on what really matters...

In this transformative episode of That Moment , host Helga Saraiva confronts the operational nightmare that silently kills agency growth: when talented teams are drowning in firefighting instead of building for scale. Meet Lee Warcup , founder of Beat Agency and operational transformation expert with 18 years of agency experience, as he reveals how agencies can break free from chaos and build oper...

In this game-changing episode of That Moment , host Helga Saraiva dives into the harsh reality that haunts every business leader: doubling revenue while profit barely budges. Meet Jeremy Williams , founder of Stratus Coach and exited agency owner who built and sold his B2B marketing services business for £11m, as he reveals why "turnover is vanity, profit is sanity" - and how his revolutionary Fiv...

In this explosive debut episode of That Moment , host Helga Saraiva from Supo dives deep into the messy reality of driving change in professional services. Meet Mark Burgess and Mark Hewitson , two leaders from Ensors who are transforming how a traditional 300-person, six-office firm actually operates - not just in theory, but in real time, with real resistance. When Ensors rolled out a new engage...