That F*cking Marketing Podcast

“Our leads are terrible.” Said every business ever. But what if the leads aren’t the problem? In today’s episode, Matt and Taylor dig into one of the most common problems in business, and why marketing almost always gets blamed.  From the moment a lead drops into your CRM, to the point of sale there are a lot of opportunities for things to go wrong. We will break down why your leads are getti...

Creator marketing is one of the fastest growing channels, but so many brands are using outdated strategies that just don’t work anymore.  Nathan McCallum has over 750K followers on Instagram, 180K subscribers on Youtube and has been doing this long before “creator” was a job title. He’s built an audience, a coaching business, a clothing brand and long-term brand partnerships by doing things his ow...

1,000 new customers a month. And most of them never came back. Not because the product wasn't good. Because the trust wasn't deep enough yet. Kristy Morris built KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide, by learning that lesson the hard way. A $159,000 event loss, an accidental Dubai expansion, and a complete rebuild of her retention st...

Most brands are still paying to rent attention. TEAMM8 built a community that hands it over for free. Tommy Laurens has been Marketing Director at TEAMM8 for six years. In that time the brand has grown 500%. They doubled revenue two years running. 90% up this year alone. With a team of six. No agency. No Google ads. No influencer budget. Just a community that became their biggest media channel. To...

Every marketer is being told they need to “get on AI” right now. But most businesses don’t actually know what they’re buying. Is it AI? Is it automation? Is it just a GPT in a pretty dress? And more importantly, is it going to save your team time… or become another expensive subscription that doesn’t deliver… Today Matt is sitting down with Zaine, our Head of Investment to talk about where AI is g...

Phil DeBella started a coffee company with $5,000 in a market with 2,000 competitors and  sold it for $47 million.  In this episode, he gives away the marketing playbook that built it and explains why most marketing “strategies” don’t actually work.  We talk about how did it and why the same principles apply whether you're running a cafe, a national franchise, or trying to crack the US market. He...

It feels like everything in Australian media is consolidating right now. The same platforms, the same media owners, the same publishers. So where does that actually leave brands? And what happens to local media? This is just one of the things that Taylor is talking about with Adam Hickey, co-founder of Orand who has worked across agencies, client side and now consults with some of the biggest bran...

What happens when you have a customer sale cycle of 728 days? In today’s episode, Taylor is sitting down with Shay Whitton from Positive Real Estate, Australia’s FIRST buyers agents who have been working in the industry in 2003, well before the marketing world became funnels, retargeting ads and AI generated everything. Since then, the business has coached more than 7.5k clients, closed over 10k p...

Did you know that your AI generated content could find you in hot water? Emily Lucas, is a marketing, franchising and commercial lawyer who has seen first hand how businesses create campaigns with good intentions that end up going viral for all the wrong reasons.  This episode could save you from Court, a cease and desist letter, or your Google rating plummeting from bad reviews overnight.  Key mo...

Most marketers never really leave Meta and Google - and it’s not because they don’t want to.. But the rest of the media landscape feels too hard to access, too expensive and too easy to get wrong. So what actually happens on the other side? And is getting your foot in the door easier than it sounds? Today we’re sitting down with Rebecca Lawrie, Director of Sales at Channel 9 and who has spent 20+...

What’s the difference between EGC, UGC and why are so many brands raving about it? This week we’re talking to our Social Media Manager at TFM Digital, Elsie Mollison. She’s going to take you through the type of post that got 50,000 views (and counting), her KISS method to get the best results on any content you create and how to get your team involved with creating content that speaks directly to...

Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Where do you even begin when trying to measure your ROI?  Today I’m speaking with Caitlin Cordery who is Group Head of Marketing at Swyftx. She’s built a loyal customer base of over 1.5 millions and launched into new markets where she hasn’t had to just sell the brand, she’s had to educate on an entire category a...

If you’ve ever looked at your marketing spend and thought… this should be working better than it is… you’re probably right. Natalie Harvey is the CEO of Mamamia, a media company reaching over 7.5 million women every month, with millions of daily data points showing exactly what people are reading, watching and listening to in real time. She’s been on both sides of the table, buying media, selling...

Everyone says the hair industry is saturated. Faith opened three salons anyway and had a wait list for every single one of them. How? By going all in on one thing, and then curating a brand that people WANT to be a part of. In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing an...

20-30% of every single dollar spent on advertising in 2025 … was completely wasted.  When we started That F*cking Marketing Podcast we didn’t want to be like every other podcast, we love a good campaign breakdown … but we want to know the results (and what didn’t work as well)  In our first episode we tell you what’s coming up but also why we started the podcast (and why I chose Matt as my co-host...

 Every F*cking Marketing Podcast sounds the same. But ours doesn't. We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return. We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now...