That Digital Take with Torri Webster

PR insiders Megan Taylor (SVP, Faulhaber Communications) and Rob Loschiavo  (Partner, Pomp & Circumstance) return for PR 101, Part 2: the no-hedging, behind-the-curtain conversation on where PR and the creator economy really stand in 2026. This week they get into the stuff most brands won't say out loud — why your relationship with a brand matters more than your follower count, how...

Before "content creator" was a real job, Nitsan Raiter was already building online. A decade later, she's grown an audience of hundreds of thousands, partnered with some of the world's biggest brands, founded the creator-education business Mind Your Business, and become one of Canada's most respected voices in the creator economy. In this episode, Nitsan opens up about what it actually takes to bu...

Erica Hill rose to fame on Big Brother Canada, but in this episode of That Digital Take, she reveals how she turned reality TV exposure into a thriving full-time creator business, a loyal online community, and a sustainable career in the creator economy. Erica gets refreshingly transparent about creator money, including why she publicly shared how much she earns as an influencer and content creato...

This week on That Digital Take , Torri kicks things off with a Summer Favourites segment covering the return of Love Island UK Season 13. From first impressions of the Islanders to early villa predictions, she shares why the reality series continues to dominate internet culture every summer. Then, Torri sits down with viral food creator and creator economy expert Pushpek Sidhu. Known for his viral...

What actually separates an iconic personal brand from one that just goes viral? This week on That Digital Take , host Torri Webster sits down with Jennifer Leigh,  founder and CEO of Becoming Iconic , Editor-in-Chief of Iconic Magazine , business coach, and the brand strategist behind nine figures in sales. Jennifer has helped countless women go from invisible online to completely undeniable,...

We're on Crave! 🎉 This week kicks off in New York for the Dutton Ranch premiere and a stay at The Plaza, then it's off to San Francisco for a wedding, a trip into wine country, and an unforgettable F1 weekend in the Paddock Club — Disney-style. Behind all the glamour, though, this episode gets honest about something nobody warns you about when you go self-employed: how emotionally complicat...

The Creator Economy's Quiet Architect: Adam "Riv" Rivietz on Building #paid, $50M in Creator Payouts, and What Brands Still Get Wrong What does it actually take to build the infrastructure behind the creator economy, not just talk about it? This week, I sit down with Adam "Riv" Rivietz, co-founder and Chief Strategy Officer of #paid, one of North America's leading creator marketplaces, and a Forbe...

What if everything you thought you knew about PR was already outdated? Ashley Orfus, founder of ALAB Group, left a high-profile career in luxury fashion and entertainment to build a communications firm designed for the way modern audiences actually discover and trust ideas. Over 13 years, she has helped category-defining brands across tech, food, hospitality, and culture do more than earn press, s...

What does a talent manager actually do, and what are creators completely getting wrong about the role? This week on That Digital Take, host welcomes Kristen MacLellan , founder of Yesterday Agency, a Toronto-based talent and digital management firm she built from the ground up in 2021. Kristen has worked closely with creators, negotiated directly with brands, and built a sustainable business doing...

In this episode of That Digital Take , host Torri Webster sits down with Louise Upperton, sound meditation practitioner, somatic movement guide, Reiki practitioner, and Director of Programming, Partnerships & Content at Supernatural Toronto, to explore what it actually means to build a wellness life rooted in prevention, not reaction. From breathwork and sound healing to cryotherapy, hyperbari...

Podcast consistency, creator growth, and the moment most people quit! That Digital Take hits 60 episodes and lands on iHeartRadio. In this milestone episode, host Torri Webster gets real about what building quietly actually looks like. Plus the London trip working with Robert Pattinson, hosting the Gillette Venus event, Coachella, life moving faster than you can process it, and an honest wedding p...

What does it take to turn a childhood spent in a diamond shop into a thriving luxury jewelry brand? Jess Fried, founder of Toronto-based Dainty Diamond, joins That Digital Take to answer exactly that. Jess grew up in her family's jewelry store, earned a Master's in Media and Journalism from Western University, built a career in media,  and then came full circle to found Dainty Diamond in 2020, rig...

What happens when a viral country song gives you everything, and then you walk away from it? Robyn Ottolini is the trucker's daughter from Uxbridge, Ontario who turned a TikTok moment into a platinum record, a Warner Nashville deal, and a spot opening for Shania Twain and Tim McGraw. Then she left her label, switched management, and quietly started over. Out of that uncertain chapter came one scri...

What does it really take to build a brand people can't stop talking about, and can't stop buying from? This week on That Digital Take , host Torri Webster sits down with Ashley Boyce, luxury brand strategist, former Unilever portfolio lead, co-founder of $12M DTC fragrance company Noteworthy, and now CEO of Zero Collective, for a masterclass in brand building at every stage of growth. Ashley break...

Brandi Leifso started Evio Beauty from a women's shelter at 21 with a bootlegged Photoshop. Now she's in 460 Shoppers Drug Mart locations and has a debut book. This is what Fearless Choices actually look like. -- What does it look like to build a globally recognized beauty brand from a women's shelter with nothing but a laptop and a borrowed idea? This week on That Digital Take , we sit down with...

What if the hair you've always wanted could change the way you show up in the world? In this episode of That Digital Take , host sits down with Natalie With-Seidelin, founder of the award-winning Brush Beauty Bar Inc. in Burlington and creator of Brush'd The Label, a luxury hair extension line known for its revolutionary Invisi-Weft method and ethically sourced Slavic K-Tips. This isn't just a con...

What does it actually take to build a fitness brand from scratch... no gym, no studio, just Instagram Lives and pure energy? This week on That Digital Take , we sit down with Toronto fitness founder Liv McIlkenny, the force behind Liv Sweaty, to talk about the real business of wellness, building community in the digital age, and what no one tells you about turning your passion into a paycheck. Liv...

Welcome back to That Digital Take In Season 3, Episode 2, Torri Webster sits down with Jay McCauley, one of Canada’s most influential Gen Z leaders reshaping philanthropy, corporate strategy, and political engagement in the digital age. Jay is a strategic communications advisor, philanthropic strategist, and changemaker who has: • Helped raise over $20 million for community causes • Served as the...

Welcome back to That Digital Take and welcome to 2026. In this first episode of the year, I’m catching you up on where I’ve been, what this season of life looks like right now, and why the podcast is entering its next era. January was supposed to be a mental reset… but somehow it turned into Miami slow living, early wedding planning, Vancouver film sets, Whistler influencer trips, and an Apple TV...

In this Year in Review episode of That Digital Take , host Torri Webster reflects on the lessons, mindset shifts, and defining moments that shaped her life and career in 2025. From navigating growth in the creator economy to redefining success, boundaries, ambition, and self-trust—this episode is about what to hold onto, what to release, and how to move forward with intention. This isn’t a highlig...

In this powerful episode of That Digital Take, Torri Webster sits down with beauty founder Haley Bogaert to unpack how makeup became more than just a career. It became a tool for healing, confidence, and rebuilding after profound personal loss. Haley shares how developing a daily beauty routine during one of the hardest seasons of her life gave her structure, grounding, and a renewed sense of purp...

From mixing DIY skincare in a kitchen to building one of Canada’s fastest-growing women-led beauty brands, this episode of THAT DIGITAL TAKE goes deep with Connie & Laura, co-founders of Three Ships Beauty. In this candid, founder-to-founder conversation, we unpack how Three Ships Beauty disrupted the clean beauty and natural skincare space with transparency, science-backed formulas, and truly...

✨ I’M ENGAGED! The FULL Behind-the-Scenes of Our Proposal, My Ring, and All the Sparkly Details ✨ This week’s episode is extra special, I’m finally sharing the entire behind-the-scenes story of my engagement. From how Adam planned the proposal, to my reaction, to the meaning behind my dream engagement ring, I’m taking you through every emotional, magical, sparkly moment. If you love engagement s...

How social media rewired our idea of modern romance! This week on That Digital Take, Torri opens up about 10 years of love in the era of soft launches, hard launches, aesthetic romance, and algorithm-approved relationships. We’re diving deep into how social media has completely reshaped modern love, and what a decade-long partnership really looks like when your career lives online. From the pressu...

Today on That Digital Take, we’re diving deep into something every creator, student, and young professional has felt: the pressure to keep up online, especially when it comes to money . Social media tells us we’re “behind” long before our bank accounts do. From seeing constant travel, apartment makeovers, brand deals, and “glow-up content,” it’s no surprise that so many of us tie our financial wor...