That Agency Show

Tired of the agency "grind"? Join active operators Kyle and Drew as they reveal the "hybrid agency" model—the same evolution that scaled their business to a million dollars a month profitably. Learn how to ditch the complexity of traditional retainers by blending high-volume pay-per-lead (PPL) simplicity with high-value, branded "Platinum" services. You'll discove...

Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red flag that should make you run from a vendor immediately. From navigating "janky" early systems to managing billion-dollar tech company headaches, get...

Discover how a simple "cork in the bucket" strategy turned a million-dollar revenue stream into actual net profit. In this episode, Drew and Kyle reveal the secret software features that allowed them to scale Leadzolo to million-dollar months by "juicing" every single lead for maximum value. https://thatagencygroup.com https://usejuiced.com 0:00 - Cold open success highlights 1...

Go behind the scenes to see how a non-profitable agency doing $500,000 a month finally solved the "Black Box" of lead distribution to scale past $1M. Learn the exact software strategies used to cut Zapier costs in half and eliminate the "firefighting" that kills most agencies. If your manual systems are holding you back, this is the blueprint for moving from agency chaos to high-end results. https...

In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platform that reactivated a flood of inactive clients and provided a level of customization that is officially disrupting the agency industry. Fr...

In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the attic" valuation, they share the honest reality of transitioning away from a company after a decade of hard work. Whether you are looking for a strategic exit or aiming to "burn the bo...

In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how we built a nationwide inbound lead machine that consistently hits $100,000 days. From "serendipitous" networking wins to choosing massive growth over...

What started as a casual conversation in a co-working office turned into a powerful business idea. Real estate investor Preston Dahl shared he was paying up to $500 for a single motivated seller lead through pay-per-lead platforms. Advertising expert Kyle knew he could generate the same quality leads for under $100 — so they tested it. It worked, and the inbound leads started flowing. Kyle later p...

In this episode Kyle and Drew get honest about the hardest phase of agency ownership: the plateau. Specifically, they break down the critical mistakes and hidden costs that caused their original retainer agency, to stall out at about $100,000 per month in revenue. https://thatagencygroup.com https://usejuiced.com 00:00 - Intro and episode framing 02:35 - Growth phase dynamics and plateau math 12:1...

This episode dives into the breakthrough moment for Kyle Sulerud's first agency back in 2018 when it finally gained serious momentum. Kyle and Drew Carrell discuss the agency's pivot into a highly profitable niche: YouTube ads for course creators running webinar funnels. https://thatagencygroup.com https://usejuiced.com 00:42 - Introduction: the agency that took off 02:25 - Finding the nic...

Before the revenue, systems, and scale, there was a lot of trial and error. In this episode, Kyle Sulerud and Drew Carrell break down the early years of building an agency, including the failed ideas, scattered niches, and lack of predictability that kept the business from scaling at first. They walk through the different models they tested, from junk removal marketing and legal Google Ads to affi...

This episode of That Agency Show covers the journey of starting a career as a freelancer, detailing the progression from low-paying gigs and unprofitable businesses to finally cracking the $10,000/month barrier. https://thatagencygroup.com https://usejuiced.com Key Sections: 00:00 Opening teaser and episode setup 01:50 Kyle: Early life, college, and chasing passion vs career 07:24 Starting first b...

The founders of Leadzolo, Kyle Sulerud and Drew Carrell, share their full journey of how they built their hybrid agency to over $25 million in revenue in four years. They pull back the curtain on the challenges of scaling an eight-figure digital agency, the simplicity of their model, and how they built a business that allows them to take time off and pursue the lifestyles they love, from traveling...