Digital Niche Agency
Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
Author
Digital Niche Agency
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
#33 How to Target Your Ads to the Best Audiences W/ Rolan Reichel 08.04.2021 45:23
This week Jason Fishman speaks with Rolan Reichel, CEO and Founder of Arrow AI. Rolan walks us through how he was able to Test, Optimize, and Scale his businesses. Rolan is a CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. He believes the ability to build your business on the web is more important than ever an...
#32 Authentic PR is a Foundation for Success W/ Joel Andren 01.04.2021 58:51
This week Jason Fishman speaks with Joel Andren, CEO and Founder of PressFriendly. Joel walks us through how he was able to Test, Optimize, and Scale his businesses. Joel is a startup entrepreneur and has worked in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor. Joel was m...
#31 The Growing Potential of Regulation Crowdfunding W/ Oscar Jofre 25.03.2021 58:51
This week Jason Fishman speaks with Oscar Jofre, C0-Founder & CEO of KoreConX. Oscar walks us through how he was able to Test, Optimize, and Scale his businesses. Oscar is currently one of the Top 10 Global Thought Leaders in Equity Crowdfunding, a Top 5 Fintech Influencer, Top 10 Blockchain and a Top 50 InsureTech. He has published an eBook that has been downloaded in over 20 countries, and bee...
#30 How to Build Compelling Brand Campaigns W/ Andrea Pereira 18.03.2021 52:48
This week Jason Fishman speaks with Andrea Pereira, Founder of Rocket Science Branding. Andrea walks us through how she was able to Test, Optimize, and Scale her businesses. Andrea is a marketing professional with extensive experience in branding, project management and custom merchandise sourcing. As Founder of the newly created Rocket Science Branding she strives to engage with her clients to...
#29 Making Equity Crowdfunding Work for You W/ David Willis 11.03.2021 1:09:52
This week Jason Fishman speaks with David Willis CEO & Founder of Equity Crowdfunding Masterclass. David walks us through how he was able to Test, Optimize, and Scale his businesses. Equity Crowdfunding expert David Willis is an in-demand speaker at Equity Crowdfunding events and film festivals, including The Crowd Invest Summit, The Founder's Summit, Canon USA, Digital Entertainment World, The...
#28 Focusing on Equity Crowdfunding's Bright Future W/ Kinsey Cronin 04.03.2021 52:35
This week Jason Fishman speaks with Kinsey Cronin SVP & Head of Business Development at Prime Trust. Kinsey walks us through how she was able to Test, Optimize, and Scale her businesses. Kinsey Cronin is Vice President of Business Development at Prime Trust, the leading blockchain-driven trust company delivering cutting-edge custodial and compliance solutions to funds, platforms, exchanges, and...
#27 Efficient B2B Marketing Strategies W/ Dan Englander 25.02.2021 39:35
This week Jason Fishman speaks with Dan Englander CEO & Founder of Sales Schema. Dan walks us through how he was able to Test, Optimize, and Scale his businesses. Dan Englander is the CEO and Founder of Sales Schema, a fractional business team for marketing agencies. Prior to founding Sales Schema, Dan was the first employee and Head of New Business at IdeaRocket as well as the Account Coordinat...
#26 Marketing is All About Knowing Who Your Customer Is W/ Lisa Licht 18.02.2021 52:37
This week Jason Fishman speaks with Lisa Licht, Marketing Consultant of Licht consulting. Lisa walks us through how she was able to Test, Optimize, and Scale her businesses. Lisa Licht is the former Chief Marketing Officer of US Concerts at Live Nation Entertainment, where she oversaw digital marketing, creative, social media, email and promotional marketing, as well as corporate marketing functi...
#25 When it Comes to SEO, Play to Your Strengths W/ Harry Sanders 11.02.2021 43:05
This week Jason Fishman speaks with Harry Sanders, CEO & Founder of StudioHawk. Harry walks us through how he was able to Test, Optimize, and Scale his businesses. Harry is the founder and director of StudioHawk, an award-winning dedicated SEO agency in Australia, specialising in providing quality SEO services to businesses. Harry started StudioHawk from very humble beginnings and has since grow...
#24 New and Improved Ways to Meet Your Crowdfunding Goals W/ Allen Jebsen 04.02.2021 51:44
This week Jason Fishman speaks with Allen Jebsen, VP of Sales at StartEngine. Allen walks us through how he was able to Test, Optimize, and Scale his businesses. Allen is the Vice President of Sales and Business Development at StartEngine. StartEngine is the premier equity crowdfunding platform, connecting Millennials and aspiring investors with tomorrow's progressive companies. StartEngine ai...
#23 An Exclusive Look Inside Regulation Crowdfunding Portals. W/ Jonny Price 28.01.2021 59:06
This week Jason Fishman speaks with Jonny Price, Director of Fundraising at Wefunder. Jonny walks us through how he was able to Test, Optimize, and Scale his businesses. Jonny Price is the Director of Fundraising at Wefunder , which helps startups and small businesses raise capital through investment crowdfunding. Wefunder is a Public Benefit Corporation and B Corp that (1) employs a democrati...
#22 Insider Tips For Equity Crowdfunding w/ Chuck Pettid 21.01.2021 29:45
This week Jason Fishman speaks with Chuck Pettid, Head of CF Portal at Republic. Chuck walks us through how he was able to Test, Optimize, and Scale his businesses. Chuck is CEO of the Crowdfunding Portal at Republic, a leading equity crowdfunding portal, and co-producer of the international television series Meet the Drapers. He is also GP of micro VC fund RainmakeMe and sits on the board of...
#21 The Best Ways to Grow More Investors w/ Jonathan Keim 14.01.2021 45:38
This week Jason Fishman speaks with Jonathan Keim, Communications Director of InvestorBrandNetwork (IBN). Jonathan walks us through how he was able to Test, Optimize, and Scale his businesses. Jonathan has been part of launching each of the 50+ investor-oriented brands that are now part of the InvestorBrandNetwork (IBN). Collectively, there are 150+ social media accounts across various platforms...
#20 How To Build Your Brand's Story. w/ Stephanie Jiroch 07.01.2021 54:45
This week Jason Fishman speaks with Stephanie Jiroch, CEO & Chief Story Strategist , BrandPsyche Strategies. Stephanie walks us through how she was able to Test, Optimize, and Scale her businesses. Stephanie Jiroch is the Chief Story Strategist at BrandPsyche Strategies, a boutique marketing agency dedicated to building powerful companies with unforgettable stories. She's spent the last eight...
#19 How To Engage Your Investors. w/ Chris Lustrino 28.12.2020 45:16
This week Jason Fishman speaks with Chris Lustrino, Founder & CEO of KingsCrowd. Chris walks us through how he was able to Test, Optimize, and Scale his businesses. Prior to founding KingsCrowd, Chris served as a Consultant at L.E.K. Consulting, where he focused on private equity due diligence. Before his time at L.E.K., he ran finance ops at Freebird, a travel tech startup. He also founded Si...
#18 Reexamining Everything About Your Business 17.12.2020 53:05
This week Jason Fishman speaks with Michele Berdinis, President of Beeline Legal Services. Michele walks us through how she was able to Test, Optimize, and Scale her businesses. Michele Berdinis graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. She spent 18 years representing startups from formation to acquisition. During her years of practic...
#17 How To Get the Best Media Coverage for Your Target Audience. w/ Eric Fischgrund 10.12.2020 58:09
This week Jason Fishman speaks with Eric Fischgrund, Founder of FischTank PR. Eric walks us through how he was able to Test, Optimize, and Scale his businesses. Eric founded and leads FischTank PR, an NYC-based Communications and Marketing firm working with both project and retainer-based clients spanning startups, established private companies, and publicly traded companies listed on major exch...
#16 How To Build a Strong Foundation in Your Blockchain Startup. w/ Gordon Einstein 19.11.2020 43:02
This week Jason Fishman speaks with Gordon Einstein, Founder of CryptoLaw Partners. Gordon walks us through how he was able to Test, Optimize, and Scale his businesses. Gordon Einstein is a hybrid Crypto-Attorney, Technologist, and Enterprise Strategist. Gordon received his undergraduate degree in Politics in 1991 from Brandeis University in Boston and then received his JD in 1995 from the USC G...
#15 As a Marketer, You Should Always Be Testing. w/ Frank Frausto 29.10.2020 52:36
This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses. Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world's most recognizable startup from a private valuation of $18 billion in 2003 to today's market capitalizatio...
#14 The Best Ways to Enable Growth Through Your SEO. w/ Deepak Shukla 22.10.2020 1:03:34
This week Jason Fishman speaks with Deepak Shukla, Founder of Pearl Lemon. Deepak walks us through how he was able to Test, Optimize, and Scale his businesses. Deepak Shukla is a Search Engine Optimization Expert based in London and serving clients worldwide. He is the Founder of the award-winning SEO agency in London, Pearl Lemon. Deepak's achievements are versatile and expansive! He is a Ted...
#13 Marketing Requires Out of the Box Thinking. w/ Sean Ford 08.10.2020 1:01:40
This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses. Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 y...
#12 Building Your Net Worth with Your Network. w/ Steve Morales 24.09.2020 57:46
This week Jason Fishman speaks with Steve Morales, VP of NYDJ. Steve walks us through how he was able to Test, Optimize, and Scale his businesses. Steve Morales is a master marketer. He is currently the VP of Marketing at NYDJ. Before NYDJ, Steve created and executed expert marketing initiatives at various companies, starting at Warner Bros. Records, Riot Squad Management, Go Merch, Tuff Gong Wo...
#11 How To Manage Expectations with Evaluations. w/ Karl Sjogren 17.09.2020 39:39
This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business. Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based c...
#10 How to Build Your Brand Up. w/ Justin Wu 10.09.2020 51:34
This week Jason Fishman speaks with Justin Wu, Founder of CoinState. Justin walks us through how he was able to Test, Optimize, and Scale his business. Justin Wu is a growth marketer who shares daily content on LinkedIn around building brands, products and communities. Justin's helped brands achieve over $3m in Kickstarter and launched a SaaS company $100k MRR / $1MM ARR within first year. He...
#9 How to Use Cryptocurrency to Your Advantage. w/ Ashton Addison 06.08.2020 53:57
This week Jason Fishman speaks with Ashton Addison, CEO and Founder of EventChain. Ashton walks us through how he was able to Test, Optimize, and Scale his business. Ashton Addison has been involved in the blockchain industry since 2013 and is the CEO and Founder of EventChain . Ashton founded the online FinTech and digital currency news broadcasting networks Crypto Coin Show, FinTech News Netwo...
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