Tent Talk

This week on Tent Talk we're joined by Max Petrich, Vendor-101 grad and founder of San Diego Tempeh. Max sells his soy-free fermented products at farmers markets in San Diego and has also built a thriving wholesale business. After a brief hiatus from farmers markets, he's back with a banging new display and a spring in his step! In this episode we hear the story behind San Diego Tempeh and how Max...

Our most favorite week of the year is just around the corner! Of course we're talking about National Farmers Market Week, which is August 7-13! In preparation of festivities we're catching up with our friend and Communications Manager for Farmers Market Coalition, Hannah Fuller. In this episode Hannah shares FMC's focus for this year's celebration, how your market community can prepare, and tons o...

As many farmers markets are held on city streets, occasionally other large outdoor events disrupt a market's regular location. When special occurrences such as parades, art festivals, sporting events or expos require the temporarily relocation of weekly farmers market, it can be a headache. Luckily, this is something the Farmers Market Pros are well-acquainted with! Listen in this week to hear us...

Opening a new farmers market is no small feat! There is endless behind the scenes preparation that happens long before your first market day: research, permitting, vendor recruitment, and so on. This week on Tent Talk, we're focusing on the fun part: the grand opening! Tune in for tips on how to prepare for, promote and execute the first day of a brand new farmers market and what you can do to ens...

In this week's episode we're joined by with Emily Emmons, Executive Director of Hoʻōla Farms—a nonprofit that serves military veterans, caregivers, first-responders and their families by providing opportunities to heal, through agriculture educational training and hands-on experiences. In addition to beginner farmer education, Hoʻōla Farms operates a weekly online farmer's market with curbside pic...

This week our guest is Sina Pleggenkuhle, Director of Programs & Partnerships and Market Manager at the Minneapolis Farmers Market, Minnesota's largest open air farmers market. Sina is such a ray of sunshine, it's no surprise she's able to keep her farmers and vendors joyful seven days a week, no matter the weather! In this episode we chat about how to make the market your happy place, the pros &...

This week we're joined by Michelle Pusateri, Founder and Granola Master at Nana Joes Granola. After spending years working as a pastry chef in high-end restaurants in San Francisco, Michelle set off on her own venture in 2010 and launched Nana Joes Granola at local Bay Area farmers markets. Over a decade later, Nana Joes is a multi-million dollar company and Michelle's delicious granola can be fou...

Ok market managers, time to get real! This week we're tackling the tricky topic of "uninviting" a vendor from your market. Maybe they can't follow the market rules, or they're burnt out and the quality of their product has slipped below your standards...or maybe it's a personality mismatch. If approached correctly, breaking up with a vendor doesn't have to be messy. In this episode we'll cover all...

Our guest this week is Jake Johannes, farmer at Sacred Sun Cooperative Farm and Board Chair at the Brookside Farmers Market in Kansas City, Missouri. As a year-round farmer and vendor-run organization, the Brookside Farmers Market has a unique perspective on what it takes to operate a farmers market that serves its community and its participants. In this episode Jake gives background on how the Br...

"How much does it cost to pop-up a tent here?" If we had a nickel for every time a potential vendor asked us this question, we could retire from managing markets! No two markets are the same when it comes to collecting rent and fee structures vary greatly depending on a market's operation costs, number of vendors, location, length of season, foot traffic, and so on! Determining your fee structure...

This week we're joined by farmers market manager and market musician, Kristin Eggen. Kristin is in her second year of managing the Decorah Farmers Market in a rural area of northeast Iowa. One of the many ways she makes the Decorah Farmers Market feel welcoming is by bringing talented musicians to the market each week. Tune in to hear us chat about the pros and cons of hosting musicians at your ma...

Our guest this week is Sadie Scheffer, CEO and founder of Bread SRSLY. Sadie launched her gluten-free sourdough company in her home kitchen in San Francisco back in 2011. While her initial business plan was focused on selling direct at farmers markets in the Bay Area, after giving it a few goes, Sadie decided the market life wasn't for her. Listen along as we chat about gluten-free baking, farmers...

This Tent Talk Live episode is from long-time farmers market vendor and InTents Conference veteran, Sarah Marshall of Marshall's Haute Sauce in Portland, Oregon. Sarah's 2022 presentation "Can We Talk About Burnout?" will help you gain useful self-care and conflict management tools for market managers, vendors and employees, and accept that we've been through a lot and it's ok to be feeling it. Th...

This week on Tent Talk we're sharing another live recording from the 2022 InTents Conference! In his presentation "The State of the Market: Claiming our Place in the World," you'll hear farmers market advocate and practitioner, Richard McCarthy, share some surprisingly good news from the world of farmers markets. You'll learn about new market awareness, new models and new infrastructure linking ru...

Earlier this month we hosted hundreds of farmers market managers and participants at our 6th annual InTents: the Farmers Market Conference. Over the course of the conference, we invited our attendees to share their "why". Why do they do what they do? Why do they get up at 4 am to make farmers market magic happen week after week? Why do they keep going when they feel like they can't? And this week...

This week on Tent Talk we tackle a question we frequently receive from market managers: where do you find new farmers market vendors? Whether you're looking to fill a specific vacancy left by a long time vendor who retired or your market is moving to a bigger location with more room, we've got some tips and tools to help you in your hunt for new vendor recruits. Tune in to this week's episode for...

Hi Tent Talk listeners! This week we're just doing a quick check-in to remind you that the Farmers Market Pros Team is busy hosting our 6th annual InTents, the Farmers Market Conference! Many thanks to our awesome sponsors including Square, Market Works, Farmers Market Coalition, The Food Corridor, American Farmland Trust and more, who are making the conference possible this year. We'll be back ne...

This week our guest is Jorge Bustamante, Vendor-101 grad and owner of MyPozole. When COVID-19 forced Jorge to shut down his previous business, he saw a new opportunity to follow his dreams and share a special recipe that had been in his family for generations. Now MyPozole continues to grow thanks to Jorge's hard work and all the farmers market customers that enjoy and recommend his delicious prod...

Spring is just around the corner and it's time for market managers, farmers and vendors to get in the zone for peak farmers market season! This week on Tent Talk we're chatting about all the things you need to do to get ready for those excited shoppers who'll be flocking to your market. Tune in to hear what you should be doing a few months, a few weeks, and a few days before the start of your mark...

In the last few years we've seen a huge increase in online services that allow shoppers to pre-order from local farmers and vendors and get their groceries delivered. Though these services may offer convenience, they're rarely able to foster relationships between producers and consumers the way that farmers markets are able to. This week on Tent Talk, we weigh the pros and cons of online grocery d...

Our guest this week is Melissa Maltais, Membership and Program Lead at BC Farmers Markets in British Columbia, and facilitator of that organization's Hatch & Hype incubator program.⁠ Melissa was one of our favorite presenters at the virtual 2021 InTents: the Farmers Market Conference and she'll be back with us for our 6th annual event, live onstage in San Diego next month! In this week's episode M...

This week we're joined by Devon Van Noble, of Van Noble Farm in Trumansburg, New York. Devon raises, roasts, cures and sells his pork products at the Ithaca Farmers Market and at his on-farm butcher shop, and also caters special event pig roasts. In this episode we chat about Devon's transition from selling wholesale to direct, how farmers markets helped him diversify his revenue streams, and some...

Our guest this week is Emily Josenhans, Vendor-101 Grad, farmers market vendor and Founder & CEO at Domaine Santé. After working as a clinical and private nutritionist and witnessing the struggles of her clients' sugar addictions, Emily set out to develop a healthier alternative. By combining her nutritional knowledge and interest in viniculture, Domaine Santé California Grape Nectars was born! Tu...

Since no two farmers markets are the same, it's only logical that there are many different ways they can be operated. Organizational structures vary greatly, but whether a market operator is an employee at a parks department or a manager on contract with a business development group, clearly established job roles and boundaries are vital! This week on Tent Talk we explore the pros and cons of diff...

This week we're joined by our good friend Sarah Marshall of Marshall's Haute Sauce and her daughter Adeline of Adeline's Bunny Puffs. Sarah is a long-time vendor at Portland, Oregon area farmers markets and her daughter Adeline (age 8) is a newer market vendor, who sells her freeze dried snacks right alongside her mom! In this episode we catch up with Sarah about what's going on with Marshall's Ha...