Tenor

Season Two begins with the debt nobody's tracking. For 20 years, organizations eliminated the middle layer. They called it efficiency. What they actually eliminated was judgment infrastructure — the tier where accumulated wisdom lived, where patterns got recognized, where someone could tell a decision from an approval. What replaced it was the approval economy. Frameworks. Playbooks. Decision tree...

For four episodes, Tenor stayed on the transmission side of the signal — what broke, why, and what replaces it. This week, the lens turns around. What's actually happening inside the person on the other end? Geoffrey Colon closes Season One by naming three filters standing between any signal and the person it's meant to reach — and lands on the line that's been sitting underneath the whole season:...

Broadcast logic is breaking. So what replaces it? In Transmission Four, Geoffrey Colon answers the question he left open last week: if signal is what comes after broadcast, what does it actually take to build one? Not theoretically — specifically. Drawing on the inverse square law, the real lesson behind the Substack exodus, the podcasts that shouldn't work but do, and Patagonia's quiet $3 billion...

The Attention Recession has a root cause. And it's not bad content, bad actors, or too much noise. It's something more fundamental: the infrastructure we built to carry signal was never designed to move meaning. In Transmission Three, Geoffrey Colon traces the collapse of broadcast — not as a format, but as the organizing logic of communication. From Facebook's fabricated video metrics to the opti...

The attention recession isn't abstract anymore. It shows up in your CPL. Your mid-funnel conversion. Your content program that produces more and returns less. Three sectors are going to feel it first — and most people won't connect the dots until it's already in the numbers. New episode of Tenor is out. Tenor. FM Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surface...

We're living through an attention recession. Content is everywhere, but real signal is getting harder to find. Tenor is a weekly transmission on where culture, media, and markets are heading — before it's obvious. No noise. No hot takes. Just one idea, explored fully, in about fifteen minutes. I'm Geoffrey Colon. New episodes drop every Sunday. Follow Tenor on Spotify so you never miss a transmiss...

Most people are drowning in content and calling it being informed. Tenor is different. One idea. Fifteen minutes. Every week. Signals before surface. Find us at Tenor. FM or wherever you listen to podcasts.

The signal this week Everyone talks about the attention economy like it's still expanding. More content, more platforms, more ways to reach people. The numbers seem to agree. But the numbers are lying. The quality of attention is collapsing. People are technically watching, technically scrolling, technically present — but nobody's actually there. And that gap between eyeballs and genuine engagemen...