Ten Golden Rules Internet Marketing for Law Firms Podcast

Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. Jason Melton, is a successful law firm owner who bu...

Today, I had an enlightening conversation with Jeff Nischwitz, a former lawyer turned coach and consultant who specializes in helping law firms and professional services businesses enhance their culture, leadership, and business development strategies. We delved into the dangers of defining one's identity solely by their profession, especially in the legal world, and the crucial need for a balance...

In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter. We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power of Focus," and explore her journey from selling o...

In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we leave no stone unturned. We'll explore key perfor...

Today I'm joined by Paul Neal, a seasoned entrepreneur with deep expertise in real estate investing for your firm. We'll explore the shifting trends in office spaces and work habits, emphasizing the need for a local presence and flexible work spaces. We'll discuss the benefits of investing in real estate, including wealth accumulation, control over space, tax advantages, and passive income. Paul a...

This week, I had the pleasure of interviewing Dr. Jean The Results Queen , Dr. Jean Oursler, founder of Caveman Brain. With over 24 years of experience in operations, sales, marketing, and finance, Dr. Oursler brings a wealth of knowledge to our discussion about coaching law firms. Dr. Oursler is also an EOS (Entrepreneurial Operating System) Implementer, and she explains how EOS enhances producti...

Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting client advisory boards, using books for personal bran...

Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and share strategies for personal injury law firms to grow...

Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers, and weekly emails. We delve into practical strat...

Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements and the crucial role of building lasting relationshi...

Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through r...

In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research,...

Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially pertinent to legal professionals. Opening up about...

Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success stories? Insights are shared on leveraging technol...

On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health systems. Sharing insights on overcoming industry ch...

In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company de...

Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz. In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with various mastermind groups. We'll peel back the cu...

We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community. Craig Goldenfarb shares his journey of learning and growth, setting the stage f...

Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies! We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm and grew it over the past 6 years. Jennifer, a sea...

Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive. Now, let's jump into the world of legal tech innovation and listen to a big...

This is a classic podcast from the Ten Golden Rules Vault.  On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store. Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of the purpose and importance of the internet,...

We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party leads, innovative marketing channels, and provided in...

Today, we Crack the Code - the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We'll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings. Also, you’ll learn about new speakers added for our upcoming conference April 25-26 TGR Live! Growth Strategies...

Welcome Darron Stewart and Kevin Moran of Stewart and Stewart as they unpacked some serious strategies behind digital marketing and law firm growth. Listen as Jay and his guests delve into how they have spiked growth through innovative marketing, maintaining a leading intake department, and seizing the power of reviews and video content. Also sharing valuable insights on strategic client engagemen...

In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps , Local Service Ads , and Google Business Profile...