G-Lab Group
Telling The Story with Pixels
Join us on our podcast as we dive deep into the world of digital marketing, fundraising, and communications, offering insightful perspectives and exploring cutting-edge concepts and studies from a leadership lens. Get ready to explore the forefront of digital strategies beyond mere how-tos!
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Episodes
Is your site ready for Zesty? What to do now to protect Q1, SEO, and your donation forms. 28.07.2025 20:51
Symphony is out. Zesty is in. In this episode, we break down what The Salvation Army’s migration means for your website, your fundraising, and your team. From page transfers to SEO and Classy forms—you’ll walk away knowing what to prioritize and how to stay ahead before Q1 hits. 🎧 Listen now. Your digital story depends on it.
Wearing All the Hats (and Wondering Where You Put Your Strategy Hat) 22.07.2025 22:04
Balancing strategy and execution isn’t easy, especially when you're doing it all. In this episode, the G-Lab team shares practical tips for staying strategic, focused, and effective, even when you're short on time and support.
Post It, Plan It, Prove It: Inside a Salvation Army Comms Campaign 14.07.2025 36:00
In this debut episode, Eli, Vanessa, and Nick reveal how strategic communication campaigns, such as those for summer camps or holiday programs, help The Salvation Army raise awareness and inspire action. From SEO to AI tools, learn how to plan and execute campaigns that truly make a difference.
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