TechTalk Healthcare

What can software companies teach healthcare providers about patient retention, customer loyalty, and long-term growth? On this episode of TechTalk, Brad Cost and Dr. Jay Greenstein sit down with Derek DeLeon, a customer success expert and founder helping businesses build the systems, processes, and operational infrastructure needed to grow. Derek shares his journey from the software industry into...

What happens when artificial intelligence enters the world of business law? In this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with attorney and entrepreneur Shavon J. Smith to explore how AI is changing legal strategy, business operations, and problem-solving for entrepreneurs and small business owners. Shavon shares her journey from practicing in big law to buildin...

What happens when AI stops being a tool and starts becoming a thought partner? On this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Chick Herbert, Chief Experience Officer of NCMIC Group, to explore how AI is reshaping leadership, productivity, strategy, and the healthcare and chiropractic professions. Chick shares why leaders need to become comfortable being begi...

What if employers could provide better healthcare benefits while spending less? On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with Dan Cosgrove, founder of Better Benefits USA, to discuss the rising cost of healthcare, the problems with traditional employer-sponsored insurance, and alternative ways businesses can provide meaningful benefits to their employees....

Join Dr. Jay and Brad as they interview their guest, Corey Hiben. Corey Hiben is a health brand marketing expert, entrepreneur, and host of The Health Business Builders Show . With a background as a personal trainer and occupational therapist, Corey knows firsthand the challenges health professionals face when it comes to attracting clients and growing a practice. After realizing his real passion...

What if your home could do more than give you a place to live? What if it could help reduce stress, improve sleep, encourage movement, strengthen relationships, and support your overall well-being? On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with architects and builders Francisca and Antonio Alonso, founders of AV Architects + Builders, to explore the connect...

Why are so many chiropractors undercharging for their services? In this episode, Brad Cost and Dr. Jay Greenstein sit down with Dr. Ray Foxworth, chiropractor and CEO of ChiroHealthUSA, to break down the complicated relationship between chiropractic fees, insurance reimbursement, allowable rates, and practice profitability. Dr. Ray Foxworth explains how chiropractors can become anchored to low fee...

What happens when chiropractors step outside the treatment room and into the rooms where healthcare policy is being shaped? In this episode of Tech Talk , Brad Cost and Dr. Jay Greenstein sit down with Dr. Alli Totzke-Hitzeroth, a chiropractor, public policy expert, adjunct professor, and member of the World Federation of Chiropractic’s Public Health Committee, for a wide-ranging conversation abou...

Joey Coleman is back for TechTalk's annual college football conversation and this year, the stakes are higher than ever. Brad Cost, Dr. Jay Greenstein and Joey break down the 2026 college football season, from Oklahoma State's new era and Notre Dame's championship hopes to Ohio State, Oregon, Texas and the teams that could surprise everyone. The conversation goes beyond wins and losses...

What if the next doctor’s visit comes to you? On this episode of TechTalk, Dr. Jay Greenstein and Brad Cost sit down with digital health pioneer Charlie Nahabedian, CEO of VK Digital Health, to explore how telehealth, remote diagnostics, wearable sensors, AI, and mobile healthcare technology could reshape the way patients access care. Charlie shares his journey from Bell Labs and early cellular te...

What happens when AI, real-time healthcare data, and advanced analytics are used to transform the chiropractic profession? In this episode of TechTalk Healthcare, Dr. Jay Greenstein sits down with Brad Cost, CEO of InfinEDI, to explore the evolution of chiropractic technology, healthcare data, reimbursement analytics, and the future of evidence-based chiropractic care. Brad shares the remarkable o...

What happens when artificial intelligence, remote therapeutic monitoring, patient engagement, and chiropractic care come together? In this episode of TechTalk Healthcare, Brad Cost sits down with co-host Dr. Jay Greenstein, founder of Embodi, for a deep dive into the technology transforming modern chiropractic practices. Jay explains how Embodi uses remote therapeutic monitoring (RTM), patient-rep...

What if virtual reality could become one of healthcare's most powerful treatment tools? In this episode of TechTalk Healthcare, Dr. Jay Greenstein and Brad Cost welcome back Eran Orr, CEO of XR Health and former F-16 fighter pilot, to discuss how virtual reality has evolved from an experimental technology into a reimbursable healthcare solution that is transforming physical therapy, chronic pa...

What if the biggest missing piece in chiropractic care isn't the spine... but is in the feet? In this episode of TechTalk Healthcare, Dr. Jay Greenstein and Brad Cost sit down with Dr. Andrew Powell, founder of Better Balance Orthotics, to explore how proprioceptive orthotics are helping chiropractors improve patient outcomes by stimulating the nervous system instead of simply supporting the f...

What does it take to protect chiropractic around the world? In this episode of TechTalk, Dr. Jay Greenstein and Brad Cost sit down with Bharon Hoag, founder of One Chiropractic, to discuss the legal, political, and regulatory battles shaping the future of chiropractic care across the globe. Bharon shares how his organization has successfully defended chiropractors in more than 800 cases, why count...

In this episode of TechTalk, Dr. Jay Greenstein and Brad Cost sit down with Dr. Cory Frogley - entrepreneur, chiropractor, healthcare technology innovator, and founder of BlueIQ, Prime Practice, and Driven OS - to discuss how artificial intelligence, leadership, data analytics, and business systems are reshaping modern chiropractic practices. Dr. Frogley shares his journey from building Utah's...

Most chiropractors focus on structural health, but what if the biggest opportunity to improve patient outcomes is happening beneath the surface? In this episode of TechTalk Healthcare, Dr. Jay Greenstein and Brad Cost welcome back metabolic health expert Dr. Steven Geanopulos to discuss why blood chemistry is becoming one of the most valuable tools in modern chiropractic care. Dr. Steven Geanopulo...

Healthcare providers are losing valuable time and revenue navigating an outdated insurance system, but what if artificial intelligence could change everything? In this episode of TechTalk Healthcare, Brad Cost and Dr. Jay Greenstein explore how AI could completely transform healthcare reimbursement, insurance claims processing, fraud detection, and provider payments. Together they discuss why insu...

What does it take to build a legacy that transforms an entire profession? In this inspiring episode of TechTalk, hosts Dr. Jay Greenstein and Brad Cost sit down with Dr. Rick Schmitt, a respected chiropractor, entrepreneur, educator, and industry leader whose impact on chiropractic spans decades. From a chance encounter at a flea market that changed the course of his life to building one of the la...

What happens when artificial intelligence starts giving healthcare providers their time back? In this episode of TechTalk, Brad Cost and Dr. Jay Greenstein sit down with Blake Head, Vice President of Product & Strategy at PracticeTek, where he oversees product development and innovation for ChiroTouch (a leading chiropractic EHR and practice management software). In this episode, these three e...

Join us on TechTalk this week as Dr. Jay and Brad interview Drs. Lynne and Mark Mouw. Dr. Lynne Mouw was born and raised in Newfoundland, Canada and she completed her undergraduate studies there, graduating from Memorial University with a Bachelor of Science with a major in Biology. She moved to Iowa in 1997 to attend Palmer College of Chiropractic. She graduated from Palmer with a Doctor of Chiro...

Join Brad and Dr. Jay as they interview this week's guest, Dr. Scott Munsterman. Dr. Scott Munsterman is an acknowledged expert on the transforming model of health care delivery and compliance. Dr. Munsterman is a founder of Best Practices Academy, a clinical improvement organization providing focused leadership to equip providers to improve clinical outcomes and integrate into the transformed car...

Join Dr. Jay and Brad as they interview the co-founder of Prompt Health, Mike Dwyer. Prompt Health is an AI-powered, all-in-one platform for rehab therapy practices (physical therapy, occupational therapy, chiropractic) that connects EMR, scheduling, billing, and patient engagement. It optimizes clinic operations by automating documentation, reducing administrative tasks with AI, and improving rev...

Join Dr. Jay and Brad as they interview their friend, Dr. Ray Foxworth. Dr. Ray Foxworth, DC, FICC, is the visionary behind ChiroHealthUSA, serving as its esteemed founder and CEO. With over 39 years of dedicated service in chiropractic care, Dr. Foxworth has navigated the complexities of billing, coding, documentation, and compliance firsthand. His rich experience includes roles as the former Sta...

Join us on this week's TechTalk episode as Dr. Jay and Brad interview Dr. Kaitlan Baston. Dr. Kaitlan Baston is the Chief Executive Officer of Vinyl Health , an AI-driven health technology company redefining how people experience and navigate care. Vinyl is built on a simple but transformative idea: healthcare should make sense to the people living it. By capturing and translating clinical inf...