Technically Creative by KoobrikLabs

In this third bonus episode of Technically Creative, Orlando Wood continues his conversation with legendary Hollywood producer Jon Peters, the producer behind Batman, A Star Is Born, Caddyshack, Flashdance, Superman, and many of the biggest blockbuster films of the 1980s and 1990s. In Part One, we explored Jon Peters' unlikely journey from hairdresser to Hollywood producer through his partnership...

A special live episode recorded at British Arrows. This panel explores how AI is reshaping creative work, from workflows and production systems to decision-making and craft. As more companies adopt AI tools, the real challenge is shifting from experimentation to implementation, redesigning how work actually gets done. We discuss the gap between AI adoption and real impact, why most organizations a...

What actually makes creative work matter? In this final episode of Season 3 of Technically Creative , Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — the outgoing and incoming Chairs of the British Arrows — as the awards reach their 50th year. The British Arrows is one of the most prestigious institutions in advertising, celebrating excellence in craft, storytelling, and cre...

In this episode of Technically Creative , we sit down with Dan Jasnow , the Head of IP at ElevenLabs. He sits at the intersection of IP, legal, and policy at ElevenLabs and we talk about what copyright, consent, and control look like in the age of AI. Before joining ElevenLabs, Dan spent over a decade advising companies across media, entertainment, and technology on how to navigate intellectual pr...

He’s done $100M in creator deals. What does he know? In this episode of Technically Creative , we sit down with Kyle Hjelmeseth , CEO of GMB Digital Management, to explore how the creator economy has matured into a real industry — and what that means for entertainment, advertising, and anyone building an audience today. Because the model has flipped. Creators no longer wait to be discovered. They...

How do you curate infinite content? GET YOUR TICKETS TO SHOTS OUT OF THE BOX LA 22nd APRIL - https://ootb.shots.net/la-2026/ In this episode of Technically Creative , we sit down with Danny Edwards , co-editor of shots , to explore a simple but increasingly important question: How do you curate infinite content? shots has spent decades spotlighting the best work in advertising, film, and music vi...

In this episode of Technically Creative , we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself. Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more crea...

In this episode of Technically Creative , we sit down with director Marco Gentile of Magna Studios to explore a powerful idea about creativity in the age of AI: what he calls “The Invisible Contract.” For nearly two decades, Marco has worked as a director in advertising, crafting visually meticulous films for brands around the world. But as generative AI rapidly transforms how images, stories, and...

In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI. While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing...

In this episode of Technically Creative , we sit down with Ross Richie , founder of BOOM! Studios, to talk about why comics remain one of the most powerful IP engines in modern entertainment. Long before Hollywood fully embraced the franchise era, Ross was building story worlds from the ground up — proving that independent comics could become global film and television properties. Under his leader...

Get tickets to the next Artist and the Machine event in NYC on May 14th, you can access Early Bird applications on their site: https://artistandthemachine.com/ 2025 Grimes Keynote: https://www.youtube.com/watch?v=i4LZfOaPifQ In this episode of Technically Creative , Orlando Wood sits down with Dani Van De Sande , founder of Artist and the Machine — one of the most important gatherings anywhere in...

🎙️ Meet the People Designing the Biggest Moment in Advertising In this special post–Super Bowl episode of Technically Creative, Orlando Wood sits down with Mark Gross , Co-Founder and Co-Chief Creative Officer of Highdive , and Chris Bellinger , Chief Creative Officer of PepsiCo Foods USA - two of the creative leaders behind some of the most talked-about Super Bowl advertising of the last decade....

🎙️ Meet the Woman Helping Film Culture Make Sense of Itself In this episode of Technically Creative , Orlando Wood sits down with Cara Cusumano , Festival Director of the Tribeca Film Festival — one of the three major American film festivals alongside Sundance and SXSW, and still one of the most important gateways to legitimacy for filmmakers worldwide. Film festivals remain the first real hurdle...

In this second bonus episode of Technically Creative , Orlando Wood continues his conversation with one of the most talked-about — and least understood — figures in modern Hollywood: Jon Peters. In Part One, we explored Jon’s unlikely path from beauty school to Barbra Streisand and A Star Is Born . In this episode, we move into the next chapter of his career — the years when Jon steps out as an in...

In this special bonus episode of Technically Creative , Orlando Wood sits down with one of the most mythologized and misunderstood figures in modern Hollywood: Jon Peters . Jon’s life story reads like a Hollywood screenplay — from being pulled out of a troubled childhood and thrust into beauty school, to running a chain of iconic LA salons in the 1970s, to meeting Barbra Streisand and producing A...

🎙️ Meet the Man Shaping Hollywood's Future In this season finale of Technically Creative , Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI , a company decoding the narrative DNA of films, ads,...

Every few years, advertising reinvents itself. This time, it’s happening from the inside out. In this episode of Technically Creative , Orlando Wood sits down with Martin Pagh Ludvigsen , Director of AI and Creative Technology at Goodby Silverstein , one of the most iconic agencies in the world. Martin leads The Labs , a department that lives inside the creative floor (not the IT wing) and prototy...

In this episode of Technically Creative , Orlando Wood sits down with Kati Haberstock , Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year , for a refreshingly real conversation about what it means to be a modern producer. Kati’s career reads like a masterclass in production: from Smuggler , The Directors Bureau , and Buck to Framestore and now agency-sid...

In this episode of Technically Creative, Orlando sits down with Erik Weaver, Head of Virtual and Adaptive Production at the Entertainment Technology Center at USC, a studio-funded R&D group founded at the request of George Lucas. Erik explains how ETC bridges Hollywood and Silicon Valley, from drafting the first pass at digital cinema standards to today’s work on studio-grade AI pipelines. The...

In this episode of Technically Creative , Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling. After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered b...

In this episode of Technically Creative , Orlando sits down with Benji Rogers , Founder of Lark 42 and Co-President of Surreal AI , for a candid conversation about music, media, and the looming AI revolution. Benji, a “recovering musician” turned entrepreneur, has spent his career helping technology companies understand music — and music companies understand technology. Now, through Surreal AI, he...

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative , Orlando Wood speaks with Max Fleming, founder of Motive LA, who represents standout athletes and creators—exploring how NIL deals, TikTok, and entertainment-first sports are reshaping the trajectory of modern athletic career...

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer. Verena shares how she went from independent filmmaking — a world constrai...

In this episode of Technically Creative , Orlando Wood sits down with Rob Rosenberg , partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation. Fr...

In this episode of Technically Creative, Orlando talks with Alicia Teltz, the former LinkedIn strategist who left her corporate role, built a personal brand from scratch, and turned her audience into a business. With over 20,000 followers, a thriving WhatsApp community, and a growing list of paid clients, Alicia breaks down what actually works on LinkedIn in 2025. Alicia shares the real story behi...