Tech Your Business

100 episodes! Join us as we look back on our Tech Your Business podcast journey. From an introverted speaker's project to a go-to resource for business owners, we've come a long way. In this special episode, we chat about: * How a simple blog turned into a thriving podcast * The ups and downs of being a reluctant host * Meeting amazing people and becoming a guest on other shows * Our favou...

On this eye-opening episode of Tech Your Business, video expert Mark Wonderlin shares helpful tips on using videos to boost your business. Learn why videos are so important for marketing today and how to make videos that turn viewers into customers. We talk about: * The most important videos every business should have * Common mistakes in making business videos and how to avoid them * When to make...

Discover how a cold brew coffee anufacturing company uses technology to make their manufacturing process a lot more profitable in this caffeine-filled episode of Tech Your Business. Alex French, co-founder and CEO of Bizzy Cold Brew, shares his journey from startup to success. Key topics covered: * The power of data-driven decision making in manufacturing * How implementing software boosted produc...

In this eye-opening episode of Tech Your Business, landscape architect and author Matthieu Mehuys reveals how he's going a step further the gardening industry with cutting-edge technology. Discover how embracing digital tools can transform a traditional field like landscaping and boost your business. Key topics covered: * Using 3D scanning apps to map gardens with just a smartphone * Using AI...

In this powerful episode of Tech Your Business, Beate Chelette, known as "The Growth Architect", reveals insider strategies for building authority in your industry. Learn how to transform your personal experiences into a compelling story that attracts clients and grows your business. Key topics covered: * What it truly means to be an authority in your field * How to craft your origin sto...

In this enlightening episode of Tech Your Business, writing expert Michele Barard shares valuable insights on how writing a book can boost your business credibility and open new opportunities. Learn why publishing a book is more accessible than ever and how it can establish you as a thought leader in your industry. Key topics covered: * The importance of sharing diverse stories and experiences * H...

In this powerful episode of Tech Your Business, we're joined by Jon Weberg, a leading business growth expert, to explore how simple tweaks in your strategy can lead to massive revenue increases. If you're tired of running endless ad campaigns and chasing the latest trends with little return, this episode is for you. Jon breaks down the exact steps you can take to optimize your business, bo...

In this enlightening episode of Tech Your Business, franchise expert Greg Mohr shares valuable insights on franchising for aspiring entrepreneurs. Discover how franchising can be a smart path to business ownership, with built-in systems and support. Key topics covered: * What exactly is a franchise and how does it work? * The benefits of following a proven business model * How technology is changi...

In this eye-opening chat on Tech Your Business, Steve Anderson shares insights from his book "The Bezos Letters". He breaks down the key principles Jeff Bezos used to grow Amazon into the giant it is today. Learn about: • Encouraging "successful failure" and why it matters • The importance of being obsessed with customers • How to make quick, high-quality decisions • Keeping a...

In this eye-opening episode of ⁠Tech Your Business⁠ , marketing strategist Lorraine Ball reveals creative strategies for businesses struggling with declining trust in traditional marketing. Find out how you can use user-generated content (UGC) to build credibility and engage customers in the digital age. Key topics covered: * Why people trust other people more than corporations * Effective strateg...

If you're curious about what it takes to launch a physical product, or you've launched one and want to learn from another entrepreneur's journey, this episode is for you! Nick Barrett, founder of CordBrick, shares his experience of turning a simple idea into a successful product. In this episode of Tech Your Business, we dive deep into: • The journey from concept to physical product •...

Want to make email marketing work for your business? In this episode, we talk with Tanya Brody, an email marketing expert and copywriter. Tanya explains why email marketing is still crucial for business growth and shares practical tips on how to use it effectively. You'll learn: How to build and grow an email list from scratch Techniques for creating engaging lead magnets Strategies to revive...

Protect your brand! Lawyer Kelli Jones explains why you need to stop 'renting' your business name and start owning it. In this episode, you'll learn: • Why an LLC isn't enough to own your brand name • How getting a trademark early can save you big money • What parts of your business you can trademark • The difference between trademarks, copyrights, and patents • What happens when y...

On this episode of Tech Your Business, we talk with Angela Frank, a marketing expert and author of 'Your Marketing Ecosystem'. Angela explains the difference between sales and marketing, helping business owners understand how to use both well. She tells us about her work and why she wrote her book about marketing. Learn how to do less marketing but sell more - it sounds unbelievable, but A...

Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consultin...

Meet Peter Wasmer, a smart businessman who's changing the game for home service companies with clever tech. In this chat, Peter shares his journey from his dad's company to creating Pro Valet, a handy app that's making waves in the home service world. Peter takes us through his business adventures: • Starting out in his father's equipment rental company • Coming up with a cool idea...

Find out the perfect balance between cybersecurity and business growth with expert Terry Ziemniak. In this essential episode for entrepreneurs and SMB owners, learn how to: Identify and address your business's unique cybersecurity needs Implement cost-effective security measures that don't break the bank Turn cybersecurity into a competitive advantage Navigate compliance requirements like...

Are you an introverted consultant or solopreneur who dreads the thought of 'selling'? You're not alone. In this eye-opening episode, Peter sits down with Reuben, founder of Mimiran, to unpack a refreshing approach to sales that doesn't feel sleazy or pushy. Discover: Why traditional sales methods often backfire for solopreneurs How to reframe 'sales' as valuable conversatio...

Are you a business owner struggling to keep up with your finances? Do you find yourself constantly stressed about tax deadlines, cash flow, and where your revenue is really going? It's time to revolutionize your approach to financial management. In this eye-opening episode of the Tech Your Business podcast, host Peter sits down with Rayhaan Mughal, founder of Sidekick Accounting, to explore ho...

Are you a small business owner or entrepreneur looking to boost your visibility without breaking the bank? This episode is your golden ticket to mastering digital PR on a budget! Join host Peter as he interviews Melanie Martin, a seasoned PR consultant with 15 years of experience. Discover: Why traditional PR tactics often fail for small businesses How to craft a compelling brand message that reso...

Worried about using AI in your business? You're not alone. In this episode, we talk with Nancy Steidl, an AI and intellectual property law professional, to break down the legal risks of AI and how to protect your business. Nancy explains in plain language: • How AI can accidentally step on someone else's copyrights • Why you need to be careful with AI-generated content • Real stories of bu...

Worried about where your business data goes when you use tech? Tired of paying for endless subscriptions? Well, you're in luck! This episode is all about open source software - the solution for businesses looking to save money and take control of their data. We're talking about free alternatives for all those tools you use every day. From office suites to customer management, project plann...

In today's crowded digital landscape, businesses face unprecedented challenges in cutting through the noise, especially with the rise of AI-generated content. How can you ensure your brand resonates with your ideal audience and stands out as authentically human? Join Peter and his guest, renowned brand architect Rich Kozak, as they explore the foundational process of defining a brand voice tha...

In this information-packed episode, host Peter Banigo covers the best platforms and strategies for advertising your business online effectively in 2024. With online advertising evolving rapidly, it's crucial to stay up-to-date on the latest trends and opportunities. Here are some key takeaways from the episode: • Benefits of Online Advertising: Targeted reach, cost-effectiveness, measurable re...

Are you a busy marketing agency owner or solopreneur spending days each month creating client reports? Learn how to save time and impress your clients with streamlined reporting in this insightful Tech Your Business podcast episode. Guest Phillip Hughes, co-founder of Elementary Analytics, shares his journey from frustrated marketer to building an analytics tool that consolidates data from multipl...