Tech your Business Podcast
Tech Your Business
Find out how technology can grow your business with the Tech Your Business Podcast! Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more. Get ready to unravel your business's full potential in the digital age. Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry. Subscribe now! Podcast by Target ICT Ltd
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Tech your Business Podcast
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Podcast website
Latest episode
Nov 10, 2025
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Episodes
E175. Building Trust Through Video: A Simple System for Busy Business Owners 10.11.2025 43:06
Learn how to create professional business videos without expensive equipment or endless hours of production time. Dan Bennett, founder of Hot Sauce Video with 16+ years of experience working with brands like Harley Davidson and Bud Light, shares his practical approach to helping business owners look and sound great on camera. Most business owners avoid video because they think it requires natural...
E174. Why 30% of Your Potential Customers Can't Use Your Website 03.11.2025 26:54
Most business owners don't realise that 20-30% of website visitors struggle to use their sites due to accessibility barriers. This episode reveals how web accessibility isn't just about compliance—it's a strategic advantage that reaches more customers and improves your bottom line. Warren Wilansky, Founder of Plank Digital Agency with 25+ years experience, shares how one client saw don...
E173. Why AI Won't Replace You (And How to Use It to Work Faster) 27.10.2025 35:40
Most business owners are either overwhelmed by AI hype or wasting time using it like everyone else. Nathalie Dorémieux, a tech strategist with over 20 years of software engineering experience, shares how to use AI as an accelerator rather than a replacement - and the results are remarkable. In this episode, discover how one of Nathalie's clients reduced their training programme completion time...
E172. The Simple Framework for AI Content That Actually Sounds Like You 20.10.2025 38:56
Learn the exact process to create AI-generated content that maintains your unique brand voice without falling into the generic content trap. Mona Bavar from BlueApples.ai shares her proven framework for training AI tools to write authentically for your business while saving time and staying competitive. What you'll discover in this episode: The biggest mistake businesses make when starting wit...
E171. How to Use AI as Your Financial Planning Partner (Not Replacement) 13.10.2025 38:56
Artificial intelligence is transforming financial planning without replacing the human element. Nick Garofalo, CFP® candidate and founder of Openhanded Wealth, shares practical strategies for using AI tools like ChatGPT as thinking partners while maintaining the personal touch essential for financial advisory services. In this episode, Nick reveals his tech-enabled approach to building a financial...
E170. Why Cold Calling Still Works: The Tech Stack You Need for Success 06.10.2025 36:01
Business owners who master cold calling technology are achieving 10% pickup rates while others struggle with 2%. Aidan Sowa, Co-Founder of Zoto Dialer, reveals the specific tech stack that makes cold calling profitable in 2025. Most businesses fail because they're dialling landlines nobody answers and burning through phone numbers. Aidan explains how parallel dialing technology, proper data so...
E169. Why Human Tech Support Still Beats AI Chatbots 29.09.2025 39:51
Small business owners waste hours fixing tech problems that could be solved in minutes by professionals. Andrew Bolton, CEO of TechRescue, explains why his human-first tech support model thrives while competitors chase automation. In this episode, Andrew shares how he built a profitable 24/7 support company serving small businesses for just £40 per month. Learn why DIY tech fixes actually cost mor...
E168. From Unknown to Authority: Getting Your Business in the Press 22.09.2025 36:28
Service-based business owners often struggle to differentiate themselves from competitors and build client trust quickly. Leonard Scheiner reveals how strategic press coverage can transform your business credibility overnight. In this episode, Leonard breaks down the psychology of client decision-making, explaining why press coverage accelerates trust-building better than any other marketing metho...
E167. Why Most Social Media Marketing Is a Complete Waste: Former Bot Creator 15.09.2025 40:00
Most small businesses burn through marketing budgets on social media with little to show for it. Tim O'Hearn, who built profitable Instagram bot software and later designed social media feed algorithms, reveals exactly why your social strategy isn't working. This conversation exposes the harsh realities of social media marketing that agencies prefer to hide. Tim explains why blue check mar...
E166. How Remote Business Owners Can Minimize Tax Exposure 08.09.2025 30:01
Could you be paying thousands more in taxes than necessary? CPA Vincenzo Villamena breaks down legal tax optimization strategies for remote business owners, including real examples of clients saving $25,000 to over $1 million annually. Key Takeaways: Foreign Earned Income Exclusion: Save $30,000 annually on first $126,000 Tax-free US companies for non-residents (under $1,000 setup cost) Internatio...
E165. The Simple System That Stops Restaurants from Bleeding Money Daily 01.09.2025 27:57
Restaurant owner turned software founder Geordy Murphy reveals how daily financial monitoring can increase profits by 40%. After 18 years running restaurants, including turning a $200K loss into an $8M profit operation, Geordy created FobeSoft - a system that gives restaurant owners daily P&L statements compared to budget. Learn practical financial control strategies that work for any business...
E164. How Kami Kay Made Bulletproof Clothing Look Like Everyday Fashion 25.08.2025 35:03
Join host Peter Banigo as he interviews Kami Kay, founder of Civilian, who transformed bulletproof protection from bulky vests into stylish everyday clothing. This episode explores how technology enables innovation in traditional industries, even without prior experience. Kami discusses her journey creating NIJ-certified bulletproof clothing that's 40% lighter than traditional materials, using...
E163. How Law Firms Can Protect Client Data Without Breaking the Bank 18.08.2025 33:55
Security expert Dylan Evans reveals why most law firms waste money on ineffective security tools and shares the simple methods that actually prevent cybercrime. Learn how to protect attorney-client privilege and trust accounts without expensive IT infrastructure. This episode covers practical security steps any law firm can implement today, from securing client communications to eliminating single...
E162. How to Write a Business Book That Actually Grows Your Company 11.08.2025 35:59
Writing a business book isn't about chasing bestseller status - it's about creating a strategic tool that builds real authority and drives company growth. Self-publishing consultant Rodney Miles, who's helped over 300 authors in 15 years, reveals why the "bestseller" label has lost its meaning and what actually matters for business success. In this practical episode, you'...
E161. Why Most Business Websites Get Zero Traffic (And How to Fix It) 04.08.2025 24:45
Most business websites struggle to attract visitors because they're trying to serve everyone instead of focusing on a specific audience. Digital marketing expert Barb Davids reveals the real reasons websites fail to get traffic and shares practical solutions that work. Discover how to identify your true target audience, choose between free and paid traffic methods, and avoid the AI content tra...
E160.How I Built a 30,000 Student Business With Just Me and Technology 28.07.2025 36:12
Former public company CEO John Cousins shares exactly how he built MBA ASAP - an automated education business serving 30,000 students in 165 countries with zero employees. Learn the specific technology tools and systematic approach John used to eliminate business headaches like difficult staff, demanding partners, and controlling investors. From automated marketing funnels to AI-powered customer s...
E159.Grow Your LinkedIn with No Posts, No Comments and No Profile Changes 21.07.2025 40:39
Most business owners waste time on LinkedIn following advice that doesn't generate revenue. Colin Hirdman, founder of Rainmaker, reveals his proven system that builds real business relationships and drives sales without creating content or optimising profiles. Learn Colin's three-pillar approach: authentic relationship philosophy, strategic audience building, and prospect activation throug...
E158.How AI is Reshaping What People Want from Your Business 14.07.2025 36:35
Consumer behaviour expert Shahar Boyayan reveals how artificial intelligence is fundamentally changing customer expectations and what business owners can do to adapt. From hyper-personalisation demands to the preference for AI over traditional customer service, discover the shifts happening right now in how people buy and interact with businesses. Learn why 83% of customers prefer automated system...
E157.How to Bootstrap a Tech Business to 37,000 Users Without Any Funding 07.07.2025 37:00
Discover how Oleksandr Buratynskiy built tTravel from atravel blog to an app with 37,000+ users without any external investment. Thisepisode reveals practical strategies for bootstrapping a tech business,managing costs effectively, and scaling sustainably. You'll learn how to identify essential tech investmentsversus unnecessary expenses, leverage free startup credits from major cloudprovide...
E156.From Complicated to Simple: Making Digital Products People Actually Use 30.06.2025 29:52
Most digital products fail because they're too complicated for everyday users. UX designer Daniel Andor explains why technical founders struggle with usability and shares his proven methods for creating products people actually want to use. Discover how to test product ideas in days rather than months, avoid costly development mistakes, and build digital solutions that convert visitors into custom...
E155.Why Your LinkedIn Messages Get Ignored (And How to Fix It) 23.06.2025 32:40
Most LinkedIn messages get ignored because they focus on the sender, not the recipient. James Donovan, who runs a successful lead generation agency, reveals his proven system for crafting LinkedIn messages that actually get responses. In this episode, you'll discover the 4-step process for generating quality leads on LinkedIn with just 30-40 minutes daily, why Sales Navigator is worth the inve...
E154.Email Deliverability Fixed: How to Actually Reach Your Customers 16.06.2025 33:19
Email marketing should drive sales, not disappear into spam folders. MV Braverman, founder of Inbox Welcome, reveals the technical and strategic fixes that get your business emails into customer inboxes. Discover why the Gmail promo tab is actually good news, how to meet Google's authentication requirements, and practical steps for improving email deliverability. Learn about list hygiene, welcome...
E153.Why Most Facebook Ads Fail and How to Make Yours Profitable 09.06.2025 42:00
Meta certified ad strategist Carol Kabaale reveals why most Facebook ads waste money and shares her proven 3-stage framework for profitable campaigns. Learn why you should never press the boost button, how to identify your business season, and the strategic approach that turns Facebook ads from gambling into smart investments. Carol breaks down the visibility, lead generation, and sales stages eve...
E152.How to Win More Contracts While Spending Less Time on Proposals 02.06.2025 33:42
RFP responses are painful. A typical 250-question RFP takes 80 hours to complete, pulling your best people away from their real work. Peter Bonney from FastRFP built an AI tool that cuts this time by 70-90%. He explains why most RFP questions are the same repetitive stuff, how to spot the 20% that actually matters, and practical ways to organise your company information so AI can help. You'll lear...
E151. Turning Podcast Guest Appearances into Client Conversions: A Simple Guide 26.05.2025 44:45
Want to know how to make podcast guesting actually work for your business? Sarah Lohse from Favorite Daughter Media shares exactly how to turn podcast appearances into real business growth. In this episode, you'll learn why most business owners waste their podcast guest opportunities and the simple fixes that can transform your results. Sarah breaks down how to craft stories that build trust,...
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