Tech Qualified

Providing digital banking software requires a long-term commitment between the service provider and the financial institution. For Kevin W., Brand and Marketing Manager at Tyfone, and Josh DeTar, VP of Sales and Marketing at Tyfone, that relationship is like a marriage. In this episode of Tech Qualified with Justin Brown, the duo talk about how they work to establish and sustain those relationship...

When COVID-19 hit, most marketers — especially those in the foodservice space — feared for the future of their industry. Jen Kern, CMO at Qu, an enterprise restaurant chain POS platform, saw an opportunity to reshape the way she markets to customers. She listened to her customers’ needs, focusing on earning their trust when they needed it most. Though Jen doesn’t use annual marketing plans, 70% of...

Sean Spicer’s experience in digital marketing spans 20 years — and he hasn’t looked back.    On this episode of Tech Qualified, Justin Brown interviews Sean, who is the Director of Sales and Marketing at Agile IT, a company that provides cloud-first managed services. His company has been at the forefront of the digital revolution for years. But recently some things have changed. When the stay-at-h...

As SVP of Marketing at Alpha, a rapid consumer research platform, Tom Burg has always pushed his clients to think digitally. Now, this is even more imperative — Tom’s team aims to find the best ways to reach and interact with people virtually. On this episode of Tech Qualified with Justin Brown, Tom Burg talks about the ways he and his team are pushing the bounds of their marketing strategies, esp...

The COVID-19 pandemic has changed life for everyone. Nowhere is that more true than for the healthcare industry. So what do you do if your buyers are precisely those people, the ones on the frontlines of the crisis? In this episode of Tech Qualified with Justin Brown, Elyse Lazartic, Senior Manager of Sales and Programs at Waystar, a company that provides RCM technology for the healthcare industry...

When Taylor Vossler joined technology consulting firm C3 Technology Advisors to lead marketing efforts, she wanted to pull a list of clients that had just experienced an outage with one provider and suggest that they reevaluate and create a backup plan.  Good marketing, right?  It would have been, but the company didn’t have the tools in place to segment a list that way. Fast forward a few months...

Collaboration seems to be a motto to live by for Kieran Farr, and as VP of Marketing for Bitmovin, Kieran has made it his particular mission to get his team working alongside the sales team to create positive change and forward momentum.  In this episode of Tech Qualified, Justin Brown interviews Kieran about how that alliance was formed, being a thought leader for different target audiences and h...

Content production is important, but building relationships on the ground is far more crucial, according to Jeff Perkins, CMO and Head of Product at ParkMobile, an app that helps people find and pay for parking in over 400 cities across the U.S.  “Build a peer group that you can go to and bounce ideas off of and share insights and share learning,” he says in this episode of Tech Qualified. “That w...

When Steve Pollak describes his marketing philosophy, he uses a baseball analogy.  “ You can't hit a home run from the dugout,” says Steve who is the Director of Marketing and Design Services at Banyan Hill Technologies, a firm specializing in the Internet of Things (IoT) for a range of industries.  As a result, Steve spends a lot of time in the top and middle of the sales funnel, focusing on...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Jaimie Anzelone, the Director of Marketing Communications at Sitehands. This interview focuses on how she helped build the marketing infrastructure for a startup that spun out of another 25-year old company. Jaimie talks about the challenges posed by the pandemic and how the organization communicates with their te...

During this episode of Tech Qualified, Justin Brown and Tristan Pelligrino chat with Josh Blanton, VP of marketing at Corevist. This interview takes a deeper look into Josh’s past experience as a marketing consultant- where he worked with both startups and larger organizations like Cisco . Josh highlights some of the key demand generation activities at Corevist and discusses how the company compet...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Emily Negrin Director of Global Communication and Marketing at GEOSYS. This interview focuses on Emily’s past work experience and how she transitioned from the B2B side of the food business to the agricultural world. Emily takes a deeper dive into how she helped implement marketing strategies for a 30-year old com...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with  Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targe...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Scott Ablin, Chief Marketing Officer at Keeper Security, Inc. During this podcast episode, Scott talks about his past work experience and explains some of the key marketing initiatives around promoting data protection and preventing password-related breaches. Highlights Scott starts the conversation by sharing his...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Rob Yoegel, the Senior Director of Marketing and Angel Guarisma, the Director of Content at Linode. Rob and Angel break down their past work experience in marketing and how they shifted into their roles at Linode. This interview focuses on how a marketing team can employ technical content, in a written format, to...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Jennifer Rathgaber, the Senior Marketing Manager at SQA (Software Quality Associates). Jennifer talks about her tenure with a B2B SaaS company focused on associations/nonprofits and her transition to a role at SQA. With SQA, Jennifer is now focused on modernizing a business which has been relatively stagnant on th...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown interview Brooke Browne, the Marketing Manager at Smartbridge. This interview focuses on her past experience in marketing, often operating in smaller teams. During the chat, Brooke talks about her priorities at Smartbridge and how the company uses the talent of all employees to contribute to their content marketing initiati...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Courtney Porcella, Marketing Director at coUrbanize. The interview takes a look at her past experiences with marketing and PR agencies for B2B Technology companies. Courtney then takes a deeper dive into her current role leading a marketing team at coUrbanize, a technology company that connects new real estate pro...

During this episode of Tech Qualified, Justin Brown chats with Nick Waterhouse, Senior Marketing Manager at Evaluator Group. This interview takes a deep dive into his past work experience as an entrepreneur - when he built and sold a company that made headphones. After exiting his headphone company, Nick took on a role as Senior Marketing Manager at Evaluator Group. Evaluator Group is an IT analys...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Kristen Moore, Chief Marketing Officer at InVia Robotics. The interview focuses on  past work experience and how she’s applied a lot of lessons learned to her current role with a “robotics-as-a-service” startup. She also takes a deeper dive into her marketing strategy and how she’s focused on collaborating with th...

During this episode of Tech Qualified, Tristan Pelligrino chats with Rebecca White, Vice President of Marketing at Databook. During the podcast episode, Rebecca talks about her past working experience in B2B organizations. Her experience stems from mostly field sales organizations where she’s driven pipeline from a marketing perspective. Rebecca also discusses her current role at Databook which is...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Gaurav Harode, Founder of Enablix. During this interview, Gaurav talks about his past work experience in enterprise software and how he embarked upon his journey of creating Enablix - a company founded in 2017. Gaurav talks about the challenges sales professionals face with organizing and sharing the best content...

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Joan Silver, the VP of Marketing at Sixgill. Joan talks about her experience in digital marketing - which began with an internet pioneer, Mapquest. Joan talks about the addiction of going along for the ride in a venture like Mapquest and how some of what she learned applies today. With experiences of more than a d...

During this episode of Tech Qualified, Justin Brown chats with Veronique Lafargue, Vice President of Marketing at STRIVR. This interview takes a deeper look into Veronique’s past working experience and highlights how she helped build one of the first marketing teams for Google Cloud. She also covers how she transitioned form content marketing to more of a marketing leadership role at STRIVR.  High...

During this episode of Tech Qualified, Tristan Pelligrino chats with Adam Kranitz, Senior Director of Marketing, Brand & Communications at CloudCheckr. This interview takes a look at Adam’s past work experience which includes more than  20 plus years in creative services and technology marketing. Adam takes a deep dive into his role at CloudCheckr and shares his perspective on storytelling and...