Tech Qualified

With almost 30 years of experience in the IT field, the majority of which was spent in sales, Andy Jonak isn’t your average marketer.  As Director of Marketing at Vicom, an IT solutions provider that services enterprise firms, Andy approaches everything in his work with the perspective of the sales team in mind.  To strengthen Vicom’s thought leadership and expertise, Andy leverages data from inte...

Anusha Sethuraman has been creating and promoting content ever since her days on the theatre production team at R.V. College of Engineering in Bangalore. These days, however, it’s a lot more business-oriented creativity.  Currently, Anusha is the Head of Marketing for explainable AI platform Fiddler. The company is a startup, a business structure she has prior experience with, though she came to F...

The past seven months have been a whirlwind for Nick Bennett. In March, he began building his personal brand on LinkedIn by commenting on others’ posts and sharing his own content. Within six months, he grew his network to 10,000 followers.  What got Nick started on crafting his personal brand in the first place? A simple LinkedIn challenge from a former colleague. “I was really the only one that...

Molly Clark has spent the last decade and a half working all across the marketing industry, beginning with a role as an interactive marketing coordinator at a pharmaceutical software company.  Through the years, her passion for marketing, advertising and logistics has grown — but Molly also discovered a second passion for marketing operations along the way. This led her to becoming Director of Mar...

Working alongside sales has always been a priority for Lori McInerney, the current Vice President of Marketing at Hunt Club.  As a recruiting firm, Hunt Club functions as both a B2B and B2C organization, attracting both businesses and job candidates as its customers. Because of this unique structure, sales and marketing must drive demand on multiple fronts — and it’s partly why Lori is a fervent s...

Phil Rimmler’s entire job revolves around marketing crushed diamonds.  “We help companies attach a digital record to a physical object, similar to inventory management, anti theft detection, things like that. And we do that by crushing up diamonds, literal diamonds, and mixing them with a UV epoxy,” he says. That UV epoxy, when applied to objects such as fine art, creates a one-of-a-kind tag for t...

Marketing isn’t about taking advantage of people — although that doesn’t stop some brands from taking an exploitative marketing approach. Andrei Faji, the Vice President of Global Marketing at Shopgate, wants to do the opposite.  “We've intentionally decided not to go down that path. We found that we had a real opportunity to level-set and get to the bottom line around what actually matters,”...

You could say that data has informed most of Derrick’s professional decisions — starting with his first job as an SEO specialist.  Derrick moved his way up the marketing ranks before eventually joining ConvertKit, an email marketing platform that makes email easier and more robust for professional creators.  As ConvertKit’s Marketing Director, he helps online creators grow their businesses to earn...

COVID-19 hit the hospitality industry hard. So much so that Heath Shatouhy, the VP of Sales and Marketing at the staffing marketplace Jitjatjo, reports, “If you look at the recent jobs report, nearly two-thirds of people filing for unemployment are from the hospitality and leisure industry.” As a staffing platform that focuses on connecting companies and workers in the hospitality industry, the pa...

For Ewa Baska, Marketing Director at Buildout, a SaaS company that creates marketing software for commercial real estate brokers , the marketing fundamentals she learned in school and early jobs have always been her inner guidebook.  “I always knew that I wanted to go into marketing just by always wanting to know more about brands and studying all the exciting things that companies can bring to hu...

Taking the reins of an established marketing team shouldn’t mean throwing out everything that’s come before. Put the hard work of your predecessors to good use. Adam Lambert joined scheduling software company Calendly as its Senior Content and Digital Marketing Manager in January 2020. He spent his first three months studying what his team had achieved before his arrival. “Customer service was rea...

With more than 20 years in marketing, Steve Wagner has watched the demand generation concept “grow up,” so to speak. When he was starting out, it was in its “baby phase,” and he has since watched it become an integral part of the marketing life cycle. Steven started his career on the account management and sales side of business — which helped him better understand and appreciate those teams — bef...

Audio has always been Jaclyn Schiff’s favorite way to consume information. Whether it was a book on tape or early versions of podcasts, she was right there listening — donning a cassette player or nestled up by her desktop computer.  With about 15 years of combined experience in journalism and content marketing, Jaclyn started PodReacher — a company that helps podcasters increase their brand visib...

For Melissa Greiner, establishing a human connection is the key to developing — and keeping — a successful customer, no matter what stage of the buyer’s journey they’re at. Before entering the B2B marketing world, Melissa studied journalism in college. It gave her valuable experience that would eventually land her as the Director of Marketing at WizeHive, which is a SaaS platform for nonprofit org...

Marybeth Sheppard spent years working at a B2B marketing agency before joining Seamless, the online food-ordering service owned by Grubhub. She spent more than five years there, marketing the product to hedge funds, law firms, tech companies — really, anyone who was ordering large amounts of food or catering company events. Now, Marybeth serves as the Senior Vice President of Marketing at SEVENROO...

At Lessonly, a training software company, marketing and sales play on the same team. And Chief Marketing Officer Kyle Lacy wouldn’t think of having it any other way.  “Part of the reason why I wanted to move the BDRs and SDRs under marketing is that you force alignment,” Kyle says in this episode of Tech Qualified.  At other companies, the marketing department might focus on attribution or proving...

In her role as the lead marketer at a small company that offers IT services, Megan Battaglia says she has the best of both worlds.   After beginning her career in consumer product marketing for the popular spice company McCormick, she next landed a role working on the tech side for a health company. Now at ThunderCat — where she is Director of Marketing — she gets to combine her creative side with...

Account-based marketing isn’t a buzzword Juliana Pereira can get behind.  “I actually call it marketing because I think that’s the only type of marketing you should be doing,” says Julianna, Vice President of Marketing for Flow, which provides software to help brands and retailers build a cross-border e-commerce business. In pre-pandemic times, Juliana invested carefully in getting the right peopl...

When Louisy Raymond joined the Zipari team more than two years ago, she was the second member of its marketing department — and the only one who actually had a background in marketing. Tasked with establishing a marketing strategy for the SaaS health care company, she used her 18 years of experience in the field to build her team and map out a cohesive plan. This included everything from redesigni...

Playing it safe with content is not optional for Chris Damico.  With almost 20 years of marketing industry experience, he’s taking Penta Technologies — where he’s the Marketing Director — to new heights by introducing thought leadership into the organization’s content marketing strategy to help tackle some of the challenges facing the construction industry. The company develops enterprise construc...

Michael Wise says he’s selling a solution not a product, and this is essential to all aspects of marketing and the customer journey.  As Director of Marketing & Strategy at Intelligent Contacts, a company that provides innovative cloud contact center communication, billing, and payment software for the healthcare and financial services industries, Michael focuses on brand management, lead-gene...

When Trinity Nguyen joined lead generation solution UserGems as its Director of Marketing she made a bold move: She got management to move revenue contribution tracking to the marketing team.  "Revenue is the only number that matters to us in marketing," she says.  In this episode of Tech Qualified, Trinity discusses why marketing should have a front-row seat to the sales lifecycle. At U...

Liam Moroney is no stranger to the ups and downs of startup life.  “[T]here’s enormous risk that comes along with working at a startup, you don’t have the stability or predictability that a lot of big companies have,” says Liam who is VP of Marketing at Rocketrip, which helps enterprise companies reduce travel costs through employee award incentives. Rocketrip is Liam’s fourth startup.  It’s a goo...

The startup world isn’t for everyone, but Claudia Ring can’t help but be drawn to the “craziness” of them — even after working at IBM for several years. On this episode of Tech Qualified, Justin Brown interviews Claudia about her most recent startup adventure as the Head of Marketing at rENIAC, a data engine platform. rENIAC is a bit technical, to say the least, but Claudia succinctly defines the...

A great product is easy to sell, says Chris Gaebler, CMO of Marketing at Guardicore, a data center and cloud security company.  On this episode of Tech Qualified with Justin Brown, Gaebler discusses collaboration with channel partners, the ways he maintains those relationships and the exploding creativity coming out of changes in the industry following COVID-19 restrictions. “We're a leading...