Tech-powered by PwC Middle East

Explore the transition from smart to cognitive cities with Varun Paul, Director at PwC Middle East. Discover how cities like the Line in Saudi Arabia, Telosa in the USA, and Seoul in Korea are leveraging data, AI, and next-gen digital infrastructure to become intelligent ecosystems.  These cognitive cities are not just about technological advancement but are designed to learn, evolve, and proactiv...

Explore the ambitious endeavors like NEOM, Qiddiya City, Red Sea Global, Diriyah, and AL Ula, each designed to elevate the Kingdom's global standing in entertainment, sports, arts, and culture. Hesham Ghaleb, Smart Destinations Partner, at PwC Middle East discusses the technological heartbeats of these projects, uncovering the challenges and strategies pivotal to their success.  From evolving orga...

Amidst Vision 2030's ambitious goals, we dive into how AI and GEBAI are revolutionising patient care, drawing inspiration from the innovation-driven Formula 1 industry. Discover with Janahan Tharmaratnam, Healthcare, Life Sciences & BioTech Partner at Strategy & how accountable care organisations leverage AI to simulate and optimise care pathways, ensuring efficiency and clinical excellenc...

Delve into how Saudi Arabia is aligning with Vision 2030 through its ambitious digital transformation agenda with Oliver Sykes, Technology Consulting Partner at Pwc Middle East. This episode explores the innovative use of new tech trends to enhance local consumer experiences and propel future giga projects into the forefront of global innovation.

This episode unlocks the full potential of GenAI as it is revolutionising electric mobility with Heiko Seitz, eMobility Leader at PwC Middle East. Exploring its role in vehicle design, personalisation, and digital experiences. From optimising battery development to enhancing in-car interactions, discover the groundbreaking applications and the critical success factors necessary for success. Heiko...

This episode with Derar Saifan, Technology Consulting Partner at PwC Middle East explores GPT-5's game-changing abilities into the future as we unravel how GPT-5, the newest AI breakthrough, is revolutionising Saudi Arabia's Vision 2030.  We examine how this system is a key tool in digital transformation through its: unmatched reliability, personalised experiences, and flawless integration across...

Explore the seismic shift brought about by Web 3.0 and digital assets in the banking sector with Serena Sebastiani, Director and Financial Services Advisor at PwC Middle East. This episode unravels the intricate web of blockchain technology, decentralised finance (DeFi), and the transformative role of virtual assets in redefining traditional banking paradigms.  From the tokenisation of tangible as...

Explore the shift from smart to cognitive cities in this insightful episode with Hazem Galal, Partner and Global Leader for Cities & Local Government, at PwC Middle East. Delve into how urban landscapes worldwide are evolving to proactively predict and meet the needs of their citizens, businesses, and visitors.  Discover the transformative role of emerging technologies like GenAI and digital t...

Delve into the transformative potential of GenAI in reshaping education with Roland Hancock, Education Partner and Chief Sustainability Officer at PwC Middle East. We confront enduring challenges like access inequities and variable educational quality, GenAI emerges as a beacon of hope, offering personalised, adaptive learning experiences for every student, regardless of their background.  Yet, al...