Jakob Löwenbrand

Tech Marketing Trends

Business EN ↓ 163 episodes

What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.

Author

Jakob Löwenbrand

Category

Business

Latest episode

Apr 2, 2025

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Episodes

How top brands use ABM to get results – Jon Russo 02.02.2021

In this podcast episode, Jon Russo, the former army officer and CMO at B2B Fusion, shares his thoughts about how the top brands using Account Based Marketing to get the best results. If you want to know more or get in touch with Jon, you find more information in the links below: https://www.linkedin.com/in/jonrussoexecutive http://b2bfusion.com/ https://twitter.com/b2bcmo

The biggest content creation challenges for B2B companies – Emily Hill 27.01.2021

Listen to our latest podcast episode together with Emily Hill, CEO and founder of "Write My Site", to learn about some common content creation challenges for B2B.   If you want to know more or get in touch with Emily, you find more information in the links below: https://uk.linkedin.com/in/emilyjanehill https://www.writemysite.co.uk/about/

Create Engagement Through Social Media – Corey Perlman 19.01.2021

How do you create engagement through social media? Listen to our latest podcast episode together with Corey Perlman, bestselling author and top-rated speaker, to find it out!   If you want to know more or get in touch with Corey, you find more information in the links below:   https://coreyperlman.com/   https://www.linkedin.com/in/coreyperlman  

How to succeed with your outbound marketing – Mark Colgan 13.01.2021

In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.   If you want to know more or get in touch with Mark, you find more information in the links below: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk https://speakonpodcasts.com/contact/

SEO that makes your B2B business grow – Steve Wiideman 22.12.2020

In this podcast episode, the SEO expert Steve Wiideman talks about the SEO strategies that grows B2B businesses. If you want to know more or get in touch with Steve, you find more information in the links below: https://www.linkedin.com/in/seoexpert/ https://www.wiideman.com/about-us/connect

Why you need Courage to succeed with content marketing – Jay Baer 16.12.2020

In this episode, the marketing expert Jay Baer, owner Convice&Convert, goes into detail about why you need courage to succeed with your content marketing.   If you want to know more or get in touch with Jay Baer, you find more information in the links below: https://www.convinceandconvert.com/   https://www.linkedin.com/in/jaybaer/  

What science can tell you about how people make buying decisions - David Priemer 09.12.2020

In this podcast episode, the sales expert David Priemer teaches us how people buy through science and how to improve your sales!   If you want to know more or get in touch with David and his expertise, you find more information in the links below: https://cerebralselling.com/ https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca

Sales Strategies That Learn You How To Sell - Dale Dupree 02.12.2020

In this podcast episode, the founder of Sales Rebellion, Dale Dupree talks about the most effective sales strategies.   If you want to know more or get in touch with Dale, you find more information in the links below: https://www.linkedin.com/in/copierwarrior/ https://www.thesalesrebellion.com/

How To Increase Cold Sales Prospecting Conversions - Shawn Finder 25.11.2020

In this podcast episode Shawn Finder, the founder and CEO at Autoklose, teaches us how to increase conversions through cold sales prospecting. If you want to know more or get in touch with Shawn, find more information in the links below:   https://www.linkedin.com/in/shawnfinder/?originalSubdomain=ca https://autoklose.com/

Use AI as a tool in B2B marketing - Pam Didner 18.11.2020

In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing. If you want to know more or get in touch with Pam, you find more information in the links below: https://pamdidner.com/ https://www.linkedin.com/in/pamdidner/

Making Megadeals - Christopher Engman 11.11.2020

Learn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal. If you want to know more or get in touch with Christopher, find more information in the links below: https://www.linkedin.com/in/...

How to get sales and marketing to work better together - Aimee Treasure 21.10.2020

In this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together. If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below: https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure

Understanding Value Leads To Better Engagement - Lyndon Brathwaite 05.10.2020

In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more. If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below: http...

The Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews 25.09.2020

Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way. Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-a...

Create & Market a Highly Converting Sales Webinar - Teresa Heath-Wareing 16.09.2020

Get the opportunity to learn all you need to know about webinars. In this podcast episode we talk about how to create & market a highly converting sales webinar with Teresa Heath-Wareing, Director at THW Marketing Limited.  If you want to know more or get in touch with Teresa, follow the links below: https://teresaheathwareing.com/ https://www.linkedin.com/in/teresaheathwareing/  

Selling POWER - Moving Beyond Simple Sales Operations - Matt Heinz 02.07.2020

Learn how to move beyond simple sales operations in this episode together with Matt Heinz, President and Founder of Heinz Marketing. We discuss Matt's soon to be released book "The predictable pipeline: How growth-oriented companies deliver repeatable, scalable, and profitable marketing-driven results" and how you build an effective pipeline. If you want to know more or get in touch with Matt and...

How to succeed with B2B content marketing using podcasting - Lindsay Tjepkema 02.07.2020

Learn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them. If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below: https://casted.us/ https://twi...

The best PPC strategies to generate leads in 2020 - Andrea Cruz 02.07.2020

Learn the best PPC strategies to generate leads in 2020 together with Andrea Cruz, Digital Marketing Manager at KoMarketing. Also, Andrea gives her answer to the question that everybody asks – Should you be advertising on the new expansive platform TikTok? If you want to know more or get in touch with Andrea and KoMarketing, Follow the links below: https://twitter.com/andreacruz92 https://www.link...

How to Create Compelling Presentations - Richard Goring 02.07.2020

Learn how to do a compelling B2B presentation with Richard Goring, Director of Brightcarbon. In this episode Richard share his five steps on how to do a compelling B2B presentation to reach out to and engage your audience. If you want to know more or get in touch with Richard and Brightcarbon, follow the links below: https://www.brightcarbon.com/   https://twitter.com/brightcarbon

The traits of successful salespeople - Mary Grothe 02.07.2020

Learn about the traits of successful salespeople in this episode together with Mary Grothe, Founder and CO-founder of Sales BQ. We discuss the new phenomenon "BQ" – what it is, how to start and why it's important. If you want to know more or get in touch with Mary and Sales BQ, you find more info in the links below:  https://www.salesbq.com/ https://www.linkedin.com/in/marygrothe/

The Ins and Outs of LinkedIn Advertising - AJ Wilcox 02.07.2020

In this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads. If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below:  https://b2linked.com/

Know what platforms to use for your audience - Elliot Manson 05.06.2020

Learn how to create a successful paid media strategy for B2B companies in our latest podcast episode with Elliot Manson, Director of Analytics & Advertising at KEO Marketing Inc. We also discuss pros and cons with using different channels in advertising and Elliot share a trade secret you don’t want to miss! If you want to know more or get in touch with Elliot and KEO Marketing Inc, you find more...

Accelerate your prospecting with LinkedIn Sales Navigator - Sandra Long 13.05.2020

Learn everything you need to know about LinkedIn Sales Navigator in our latest podcast episode with Sandra Long, President of Post Road Consulting LLC, Piper. You will learn why you should choose Sales Navigator and how your company should use it to achieve success. If you want to know more or get in touch with Sandra and Post Road Consulting LLC, you find more info in the links below:  www.postro...

Inbound lead conversion strategies to use during the pandemic - Chili Piper 13.05.2020

Listen to this episode and learn more about Inbound lead conversion and which strategies you should use during the current pandemic together with Nicolas Vandenberghe, CEO and CO-founder of Chili Piper.

The common LinkedIn mistake costing your business opportunities - Liz J. Simpson 13.05.2020

Learn the most common LinkedIn mistakes and how to avoid them in our latest podcast episode with Liz J. Simpson, the founder of Stimulyst. You will also learn how to use LinkedIn Sales Navigator and why it's worth investing in.

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