Jakob Löwenbrand
Tech Marketing Trends
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Author
Jakob Löwenbrand
Category
Podcast website
Latest episode
Apr 2, 2025
Where to listen?
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Episodes
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett 27.10.2021 32:10
In this podcast episode Amy Balliet, the CEO and founder of Killer Visual Strategies, talks about how one can develop strategic visual content that will drive the future of communication. If you want to know more or get in touch with Amy, you find more information in the links below: https://www.linkedin.com/in/amyballiett/ https://killervisualstrategies.com/
”Marketing plans never work” – Ian Lurie 20.10.2021 26:12
In this podcast episode, the experienced digital marketing consultant Ian Lurie, shares his thoughts on why marketing plans never work. If you want to know more or get in touch with Ian, you find more information in the links below: https://www.ianlurie.com/ https://www.linkedin.com/in/ianlurie/
How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss 13.10.2021 28:54
In this podcast episode Dan Gingiss, an international keynote speaker, author and customer experience coach, talks about how customer experience can be your best marketing and sales strategy. If you want to know more or get in touch with Dan, you find more information in the links below: https://dangingiss.com/about/ https://www.linkedin.com/in/dangingiss/
Double your revenue in 90 days – Simon Severino 06.10.2021 31:59
In this week’s podcast episode, Simon Severino, founder of Strategy Sprints, reveals how you can double your revenue in 90 days. If you want to know more or get in touch with Simon, you can find more information in the links below: https://www.linkedin.com/in/simonseverino/?locale=en_US https://www.strategysprints.com/simonseverino
Five things B2B Content Marketers need to know about working with influencer - Lee Odden 29.09.2021 25:45
In this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers. If you want to know more or get in touch with Lee, you will find more information by following the links below: https://www.linkedin.com/in/leeodden/ https://www.toprankblog.com/
B2B Marketing Psychology – Larry Kotch 22.09.2021 24:09
In this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brains, talks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below: https://www.linkedin.com/in/bblarry/?originalSubdomain=uk https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/
Demand Generation: Opening the Gates to Creativity - Neil Stoneman 15.09.2021 34:17
In this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity. If you want to know more or get in touch with Neil, you’ll find more information in the links below: https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk https://velocitypar...
Successful Email Marketing for B2B Organizations – Jenna Tiffany 08.09.2021 30:49
In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations. If you want to know more or get in touch with Jenna, you can find more information by following the links below: https://www.linkedin.com/in/jennatiffany/ https://letstalkstrategy.co.uk/about-us/about-jenna-tiffany/
How to Use Emotional Marketing to Increase Sales – Alexander Novicov 02.09.2021 30:48
In this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales. If you want to know more or get in touch with Alexander, you’ll find more information by following the links below: https://www.linkedin.com/in/alexandernovicov/ https://way.boutique/ourstory/
When to use AI such as chatbots – Samantha Stone 25.08.2021 29:10
In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots. If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: https://www.linkedin.com/in/samanthastonemarketing/ http://marketingadvisorynetwork.com/speaking/
Augmented Reality - Katrine Konyher 18.08.2021 26:02
In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters. If you want to know more or get in touch with Katrine, you find more information in the links below: https://www.linkedin.com/in/ka...
How to align sales and marketing using HubSpot – Leslie Boadum 30.06.2021 25:39
In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot. If you want to know more or get in touch with Leslie, you find more information in the links below: https://www.linkedin.com/in/leslieboadum https://www.hubspot.com/
Profitable website traffic – Micheál McGrath 23.06.2021 31:10
In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic. If you want to know more or get in touch with Micheál, you find more information in the links below: https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie https://www.poppulo.com/about/
The New Rules of Marketing Technology - Scott Brinker 16.06.2021 34:23
In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot. If you want to know more or get in touch with Scott, you find more information in the links below: https://www.linkedin.com/in/sjbrinker/ https://blog.hubspot.com/marketing/author/scott-brinker
The biggest opportunities in B2B tech websites - Andy Crestodina 09.06.2021 35:04
In this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website. If you want to know more or get in touch with Andy, you find more information in the links below: https://www.linkedin.com/in/andycrestodina https://www.orbitmedia.com/about/
How to compete with giants as a small business – Jeroen Corthout 02.06.2021 24:09
In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants. If you want to know more or get in touch with Jeroen, you find more information in the links below: https://be.linkedin.com/in/jeroencorthout https://salesflare.com/
Value Selling that makes your company grow – Chad Sanderson 19.05.2021 27:05
In this podcast episode, the award-winning sales and marketing strategy consultant Chad Sanderson, is talking about value selling that makes your company grow. If you want to know more or get in touch with Chad, you find more information in the links below: https://www.linkedin.com/in/chadsanderson/ https://www.valueselling.com/meet-our-associates/chad-sanderson
RE:Think Innovation – Carla Johnson 05.05.2021 30:25
In this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes. If you want to know more or get in touch with Carla, you find more information in the links below: https://www.carlajohnson.co/ https://www.linkedin.com/in/car...
Create Predictable, Scalable Sales Revenue - Aaron Ross 28.04.2021 33:49
In this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue. If you want to know more or get in touch with Aaron Ross, you find more information in the links below: https://www.linkedin.com/in/aaronross/ PredictableRevenue.com
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid 14.04.2021 34:00
In this podcast episode, the Senior Customer Success Manger Sean Reid from HubSpot teaches us about the importance (and results) of sales and marketing alignment.
How to maximize your lead generation with the right landing page - Oli Gardner 23.03.2021 38:14
In this podcast episode Oli Gardner, co-founder Unbounce, shares his most valuable insights on how you can maximize your lead generation with the right landing page. Oli Gardner has probably seen more landing pages than anyone on the planet and he’s obsessed with identifying and reversing bad marketing practices. If you want to know more or get in touch with Oil, you find more information in the l...
How to succeed with your B2Bpodcast - Justin Brown 03.03.2021 28:59
In this podcast episode, the co-founder of Motion Agency, Justin Brown will learn you the best strategies and tips for the production your own B2B podcast. If you want to know more or get in touch with Justin, you find more information in the links below: https://www.linkedin.com/in/justinbrownmotion https://motionagency.io/about-us/
ROI-Driven Marketing – Mike Krass 24.02.2021 36:40
In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company. If you want to know more or get in touch with Mike, you find more information in the links below: https://www.linkedin.com/in/mikekrass https://mkgmarketingin...
The future of content marketing in B2B – Joe Pulizzi 16.02.2021 29:50
In this podcast episode, Joe Pulizzi, Author and Co-Founder at The Orange Effect Foundation shares his most valuable perspectives for what the future for content marketing will look like and how you can create effective content to build relationship with your audience. If you want to know more or get in touch with Joe, you find more information in the links below: https://www.joepulizzi.com/ htt...
Leadership and strategy for a great company culture – Adam Halim 09.02.2021 37:16
In this podcast episode Adam Halim, Senior Vice President at Flipp, shares his most effective strategies on how to build a culture that creates value for customer, partners and employees. If you want to know more or get in touch with Adam, you find more information in the links below: https://ca.linkedin.com/public-profile/in/adam-halim-b8a6267?challengeId=AQGODY8ifgRSWAAAAXeB5RAZ_9LSnm6CWX7imzzPk...
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