Tech Marketing Trends

Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️ 📝 Key Takeaways: 1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯 2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advise...

Tune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands. In this podcast, Drew shares his expert insights on... 💡 Streamlining B2B marketi...

Our latest podcast episode features a true expert in the field, Mark Williams aka "Mr. LinkedIn". Mark is a LinkedIn trainer, podcaster, speaker, and social selling expert with years of experience and knowledge to share. Join us as Mark talks about "The Content Sweet Spot" on LinkedIn. In this podcast, Mark shares his expert insights on... 🎯 Establishing a prominent presence on LinkedIn. 🎯 Under...

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage. In this episode, Laura shares he expert insights on… 💡How the B2B purchasing habits changed in recent years and what factors influenced them...

Tune into our latest podcast episode featuring Mafalda Johannsen , Director of Business Development & Customer Success at Wonderway, as she shares her best tips on applying creativity to prospecting techniques. In this podcast, Mafalda shares her insights on... 📈 Incorporating creative thinking into your prospecting strategies. 📈Discovering techniques to train you and your sales team to think ou...

Join us in our latest podcast episode with Gina Balarin , a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics , Gina shares her valuable insights on B2B leadership best practices for change. In this episode, Gina shares her expert insights on... 🔑 Effective internal communication strategies....

Are you interested in leveraging the full potential of LinkedIn for B2B success in 2023? Then you won't want to miss our latest podcast episode featuring  Michelle J Raymond  J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of  Good Trading Co - LinkedIn B2B for Growth Corporate Training . With over 20 years of experience in B2B sales, Michelle discovered the power of social s...

Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡 Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept. The episode will among other things be about… 🎯 ... understanding the concept of demand gen. 🎯 ... the importance of focusing on qual...

How can we shift from being fully funnel-based to using a silo-free content strategy?  In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian. This episode will be all about… 💡 ... the importance of rethinking the audience journey. 💡 ... how to create a silo-free content strategy. 💡 ... introducing the "playground" and silo-free c...

Want to find out how 6-Figure buyers would buy in 2023? In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems. This episode will be all about… 💡 ... how different is the B2B buyer’s journey today. 💡 ... how dark social is affecting your brand. 💡 ... trends and tactics in Account-based Marketing. 👇🏼 Listen to the full...

Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑 Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want. In this episode, Étienne gives you an insider’s guide to.. 💡… what the crucial elements are when innovating and driving growth in b2b tech...

Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content?    In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo. In the episode Kirsty shares insights around... 💡 The challenges of website personalization. 💡 What Tech companies should start with an...

In this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore. Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales!   If y...

Do you want to grow fast as a B2B company with digital marketing? In this week’s podcast episode, we welcome Neil Patel who is a well-seasoned professional marketer as well as an author and entrepreneur. He’s a Co-founder of NP Digital which focuses on creating innovative, adaptive, and data-driven digital marketing plans. Neil shares insights on some low-hanging fruits and key drivers for B2B tec...

Are you spending your budget trying to sell to an unsellable generation? In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to b...

There are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings? This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consult...

This week's podcast episode🎙is guested by Jeremy Spijker, Managing Director at Winning by Design. He is sharing the process that Winning by Design is adopting when working with high-growth companies to drive demand and leads📈 Jeremy emphasizes that it is crucial to make use of measurable data and scientific approaches in sales and marketing funnels. If you have a deep understanding of the whole p...

Do you know which professional skill can never be replaced by AI? You’ll get the answer to this question in this week's podcast episode, by Jason Miller who’s joining us to talk about the importance of creativity in B2B marketing. Jason has worked at large companies such as Microsoft and LinkedIn but realized he likes it slightly smaller, and he is now Head of Brand and Content at Tyk Technologies...

In this podcast episode, John Ryan talks about how to get the most out of your marketing efforts.  As a CMO who's worked in the marketing field for 30 years, he's seen it all—and he's sharing his insights with us. For example, how you should plan your marketing strategy for the year ahead to avoid random acts of marketing. And how to efficiently get your team onboard with what you're aiming to ach...

In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability. Throughout the episode, Nancy...

B2B marketing and sales technology are constantly evolving, and it can be tough to keep up. In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023. Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sh...

Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation....

Do you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares som...

Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.   Linda shares the current trends, insights, and challenges of p...

This week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode...