Tech Marketing Trends

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100. Robert is also a leading authority on...

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies. This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve...

Interested to know why people pay $200 for a grilled sandwich? Did you know that humans make an average of 35,000 decisions daily? As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making? Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: H...

How can businesses make the world a better place and make money at the same time? Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.   Emily uncovers the untapped markets and business...

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner. Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never...

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools? Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts. Tune in to this episode and learn about: Ho...

What does B2B sales success look like today? You are about to find out! This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results. Tune in to this episode and...

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you! This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities. Tune in to learn about: - What differentiates LinkedIn as the advertising pl...

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users? Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market develop...

Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland. Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kynd...

This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape. David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communi...

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author. Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate. I...

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.   In this comprehensive podcast episode, Paul talks about sales en...

In general, prospects don't trust sales people. How does your sales team overcome this challenge? In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.  95% of sales happen in the first hou...

What makes a good story, and how does one best structure it? Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.  In this podcast episode, Philipp shares how to build short busin...

AI has revolutionized just about every industry. Sales development is no exception.  Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals. Tune in to our lates...

🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. "...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for...

Is your B2B company ready for SEO in 2024? 🌐   Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We...

Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more! Some takeaways from the episode: * Essential Tools for Success: A...

Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices. Some of the key takeaways from the episode...

This week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth. For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective. Discover actionable insights on refr...

We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and...

We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies. In the episode Celia among other things discusses AI's role in enhancing customer expe...

In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI. Some key takeaways: 🤖 87% of companies plan to increase their AI spending in the next 12 months 🤖 Talent scar...

In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems. Key Takeaways from the episode: 🔑 The importance of rethinking traditional financial systems 🔑 How FinTech is lea...