Teacher Business School: TPT, Homeschool, & Beyond

In this episode, Lindsay welcomes Stacy Aguilar, a brand and web designer, to discuss the importance of branding for course creators. Stacy shares her expertise in working with course creators, coaches, and educators to establish a unique and impactful brand. They dive into the essence of branding, emphasizing that it goes beyond logos and visuals, focusing on the story and emotions it evokes in t...

In this episode, Lindsay addresses a common fear among course creators: launching a course that doesn’t sell. She discusses ways to ensure a course topic is profitable, the best way to build an audience, and the significance of effective marketing and copywriting. She also emphasizes the importance of beta launching, which allows course creators to gather feedback and adjust accordingly. Lindsay e...

In this episode, Lindsay and her online business manager, Emily, discuss the details of Lindsay's recent course launch, which turned out to be her worst launch in four years. They provide insights into the challenges faced during the launch and the changes they plan to make based on the data they collected. Lindsay emphasizes her commitment to serving her audience and announces a radical shift in...

In this podcast episode, Lindsay welcomes her friend Lauren to discuss the potential of digital downloads as a stream of income. Lauren, who creates online resources for teachers and teacher business owners, shares her journey from selling digital resources to teaching others to do the same. She explains how she diversified her income streams during the pandemic and the importance of multiple inco...

In this episode, Lindsay explains the differences in two different types of course launches: live launching and evergreen launching. She goes over the strengths and weaknesses of both approaches and recommends using a combination of both to cater to different kinds of buyers.   Lindsay also shares her yearly schedule that alternates between live launches and evergreen funnels, which helps to...

In this episode, Lindsay reveals the number one secret to  marketing your course for a successful course launch: email marketing. She takes you through the process of setting up and growing your email list step-by-step so you can launch your course to an audience full of the right people.   Mentioned in this episode: ConvertKit Flodesk Kajabi   Connect further: Join the 1k TPT Chall...

Choosing a name for your online course can be an exciting but potentially stressful decision. In this episode, Lindsay discusses how to choose the right name for your online course and provides actionable steps to help course creators in this process. These steps will help you from getting stuck on choosing a course name so you can keep moving forward with the other aspects of course creation. &nb...

This podcast episode features Steve Buch, an educator who has harnessed the power of Google Sheets to create engaging activities for teachers. Steve's journey with Google Sheets and education began when he stumbled upon pixel art activities. Intrigued by this unique use of Google Sheets in the classroom, Steve started creating his own activities and quickly became passionate about the possibilitie...

In this episode, Lindsay discusses the five steps to follow for a successful $5k launch of your online course–even if you’ve never launched an online course before. She goes over the exact process she has used for her own 5- and 6-figure course launches. Lindsay also shares about an upcoming free challenge for those interested in learning more about launching online courses.   Mentioned in th...

In this episode, Lindsay chats with Rachel Ngom, an accidental entrepreneur with a background in social work, who went from being on food stamps with negative $400 in her bank account to a millionaire by age 34 while working 20 hours a week.   This episode dives into Rachel's transition to a 10-hour work week, emphasizing the importance of setting boundaries and creating systems to avoid burn...

In this episode, Lindsay reflects on her journey from being a high school math teacher to becoming an online course creator and entrepreneur. Despite not having a background in business, she has built a successful online course business and wants to help others do the same. She shares her story to inspire listeners, emphasizing that if she can do it, so can they. Listeners of the Course Creation M...

In this episode, Lindsay discusses reasons you should consider earning money online by creating an online course. Online courses are versatile and can cover a wide range of topics, which makes creating them possible for anyone with knowledge and passion in a particular area. Lindsay goes over some of the advantages of an online course business, like their low startup costs, the opportunity to help...

In this episode, Lindsay discusses the process of choosing a profitable niche for an online course. She knows that you may face one of two challenges when deciding on a course topic: either you have no ideas and feel unqualified, or you have multiple ideas and have a hard time choosing.    To help overcome these struggles, Lindsay provides four actionable steps to help you choose a profi...