Teacher Business School: TPT, Homeschool, & Beyond

In this episode, Lindsay, a former teacher, discusses various ways teachers can make money online, with a focus on selling educational resources on Teachers Pay Teachers (TPT). She shares her own journey of transitioning from a classroom teacher to building a successful online business through TPT, detailing how she created and marketed her resources. She emphasizes the importance of using effecti...

In this episode, Lindsay answers the question: are live launches out? She discusses the effectiveness of live launches for programs and offers insights into alternative strategies for different niches. She also touches on the evolving landscape of online courses, suggesting a shift towards mini-offers and bite-sized solutions due to time constraints and economic factors.   Mentioned in this e...

In this episode, Lindsay sits down for on-air business coaching with Katie, a former teacher aiming to help educators new to Teachers Pay Teachers (TPT) navigate the platform and create and sell resources successfully. Their conversation covers various topics, including email marketing regulations, Pinterest strategies, Facebook ads and pixels, choosing a course platform, and optimizing lead magne...

In this episode, Lindsay welcomes her husband Parker as a special guest to discuss how they’ve been able to balance family and work while running a business together. They cover topics like transitioning from traditional jobs to working from home, the challenges and rewards of entrepreneurship, managing household tasks, and finding balance between work and family life. Lindsay shares insights into...

In this episode, Lindsay shares one of the biggest online business mistakes she’s made–accidentally deleting her entire email list of 25,000 people. This mistake had significant consequences, including losing thousands of dollars due to disrupted payment plans and access to programs. Despite the panic and challenges faced, Lindsay shares valuable lessons learned, emphasizing the importance of slow...

In this episode, Lindsay shares her personal journey of balancing work and family life, as she is now running a business as a mom of 2. She shares her updated work schedule with 2 kids, highlighting specific days for focused work, utilizing systems and a team to help handle tasks, and prioritizing family time for mental health and well-being. She encourages listeners to set up systems early on in...

In this episode, Lindsay is sharing her maternity leave experience and what she did during her time away from work. She talks about her birth story and prioritizing rest and recovery afterward. Lindsay also discusses how she systematized her business, allowing her team to handle a successful launch while she focused on family time. She reflects on the lessons learned during maternity leave, such a...

In this episode, Lindsay addresses the common question of whether online courses are a way to earn passive income. She shares her own experience with an evergreen funnel, using automated marketing strategies like Facebook ads, email sequences, and urgency tactics to drive sales. While acknowledging the need for ongoing monitoring and improvement, she emphasizes that with proper setup and automatio...

In this episode, Lindsay reflects on her experiences with live launching her online courses. She shares 3 of her biggest failures and the lessons learned from them. She views these experiences as valuable data for making better decisions in the future, and encourages listeners to embrace the learning process in their own online biz journey.   Mentioned in this episode: Learn more about Hey On...

In this episode, Lindsay and her team member Emily discuss their six-figure live launch strategy. They cover various aspects of the launch process, including the free challenge, open cart period, and post-launch phase. They stress the importance of taking breaks and treating business outcomes as data for improvement rather than a reflection of your personal worth. The episode provides valuable ins...

In this episode Lindsay and her team member Emily dive deep into their six-figure live launch strategy. Emily, Lindsay's online business manager, shares insights into their launch process, emphasizing the importance of starting small and gradually expanding strategies over time.    They discuss various launch strategies, focusing on challenges as a way to engage participants and provide...

In this episode, Lindsay shares insights on 3 live launch strategies that have been successful in her business. The strategies foster engagement, encourage potential customers to take action, and maximize conversion rates. She emphasizes the value of authenticity and integrity in your business practices.   Mentioned in this episode: Learn more about Hey Online Course   Connect further: J...

In this episode, Lindsay shares her journey of automating and systematizing her business in 2023 to alleviate burnout and expand her capabilities. She discusses three key areas for automation: lead generation, sales, and customer service. By automating these areas, Lindsay has found freedom in being able to focus on broader business goals and personal endeavors.   Mentioned in this episode: E...

In this episode, Lindsay chats with her friend Deborah McDaniel, a CEO mentor and support strategist, who transformed her business in 2023. Deborah helps high-achieving women entrepreneurs transition from being self-made to being wildly supported, guiding them to cultivate ecosystems of support and avoid burnout. They discuss the importance of systems in business, including hiring a team, and how...

In this episode, Lindsay candidly shares her journey and struggles with managing a team and hiring in her business. She shares practical advice and encouragement on making your first hire in your business, based on her experience.    Lindsay gives specific details about the process of identifying tasks to delegate, finding a suitable VA through platforms like Facebook groups or Upwork, a...

In this episode, Lindsay shares her journey and strategies for preparing for a 12-week maternity leave, drawing from her past experience as a new mama navigating her online course business. Despite the challenges of balancing motherhood and entrepreneurship during her first maternity leave, she reflects on the valuable lessons learned and the determination it instilled in her to create a more mana...

In this episode, Lindsay sits down with Paige Damerow, a ministry wife and a homeschooling mom of two, who has found great success with direct sales as an income stream for her family. They discuss the world of direct sales or multi-level marketing (MLM) and debunk some common misconceptions about the industry. Paige shares her journey of joining Beauty Counter to supplement her family's income wh...

In this episode, Lindsay discusses the world of mini-offers, emphasizing their strategic importance in online business. She provides a comprehensive guide to these low-risk, high-impact offers, covering the definition, examples, and optimal pricing for mini-offers. She also gives practical advice on hosting and marketing mini-offers, and how to utilize them as part of a broader business strategy....

In this episode, Lindsay discusses the importance of diversifying your income streams by creating a well-structured product suite and customer journey. She provides practical examples for different niches, showcasing how you can structure your product suite and customer journey for optimal engagement and revenue generation.   Connect further: Join the 1k TPT Challenge: https://lindsaybowden.c...

In this episode, Lindsay sits down with Jenzaia, a Facebook ads expert, to discuss the use of Facebook ads for course creators. Jenzaia shares her journey into Facebook ads, starting as a classroom teacher and accidentally venturing into the multi-billion dollar industry of Facebook and Instagram ads.   Jenzaia explains her approach to running Facebook ads, emphasizing the importance of lead...

In this episode, Lindsay addresses a common challenge faced by busy individuals, particularly parents: finding the time to start an online course business. The episode begins with a reminder that course creation is not a quick and easy way to make money; it requires dedication and effort. Lindsay outlines strategies for finding time in a busy schedule and illustrates how you can make intentional c...

In this episode, Lindsay discusses the importance of taking dedicated time at the end of the year to reflect on personal and business goals. She shares her own experience of planning for the year 2024, particularly as a busy parent with limited time. Lindsay provides tips for those in different stages of their businesses, whether beginners or already established.    Connect further: Join...

In this episode, Lindsay interviews Amy and Jennifer, founders of Spark Media Concepts and experts in the field of blogging. The duo shares their journey from starting as virtual assistant and client to founding Spark Media Concepts in 2017. Initially focused on creating websites for clients, they shifted to course creation during the pandemic, developing the "Ultimate Blog Bootcamp" to help blogg...

In this episode, Lindsay breaks down all the details of her successful course launch in June 2023, sharing valuable data and insights. She discusses all the numbers related to the launch, including conversion rates, amount of sales, money spent on ads, and much more. Lindsay reflects on what worked well, lessons learned, and plans for future launches.   Connect further: Join the 1k TPT Challe...

In this episode, Lindsay discusses the importance of growing an email list for a successful course launch. She provides three strategies to grow your email list without relying on ads or constant social media posts.    Mentioned in this episode: Episode 008: The #1 Secret to Marketing Your Course Facebook group: Podcast Guest Collaboration Community Airtable   Connect further: Join...