Teach Me In 10

Most marketers think they're nailing email personalization with merge fields and segmentation. They're wrong. In this episode, Michael Roberts shares how he tripled email click rates for a B2B SaaS company by moving beyond traditional segmentation to true individual personalization powered by AI. Michael breaks down the exact technical workflow he uses to personalize emails at scale from API conne...

By next year, there will be a 260X increase in published content on the internet. That's not content saturation, that's a tsunami. Ben Ard has been in the trenches of marketing for 17 years, built a SaaS company from the ground up, and now runs Masset, an AI-powered content library that solves the "Google Drive is where content goes to die" problem. In this episode, Ben reveals why most AI content...

Ever feel like growing your startup is like "wading upstream"? Every step slow, painful, and unpredictable? Garrett Jestice has a framework that flips this on its head. Instead of thinking your business sells products, think of it as a factory designed to produce successful customer case studies. Revenue becomes just a byproduct. In this episode, Garrett teaches the "Case Study Factory" framework...

Your marketing data is scattered across Salesforce, HubSpot, and Excel sheets - all showing different numbers. Sound familiar? In this episode, Salesforce consultant Jordan Nelson (7+ years in the trenches at companies like Walmart E-commerce and Podium) breaks down how to structure your CRM for accurate marketing measurement. You'll learn: Why Salesforce should be your single source of truth The...

Ever scroll LinkedIn and engage with a post, then realize later it was actually a targeted ad? That's the power of LinkedIn Thought Leader ads - and most marketers are underutilizing them. In this inaugural episode, Gavin Tanner walks through how to set up these "stealth mode" ads that look like organic posts but give you surgical targeting capabilities. Gavin founded Fractional Demand after nearl...